bath 3 assignments

Team member peer review

Recommended Promotional Strategy for JGJ, Inc.

            The recommended promotional strategy for JGJ, Inc. is through its partnership with Walmart, Target, and Best Buy. JGJ, Inc. should create attractive displays to draw in customers. JGJ, Inc.'s ultimate line of products should be on display in each store. Being able to view all the products in-person will draw in potential buyers. JGJ, Inc. should also discuss with its retail partners the possibility of advertising JGJ, Inc.'s products on their company websites. This way, JGJ, Inc. captures the audience at each respective store and the e-commerce audience as well.

Recommended Distribution Strategy for JGJ, Inc.

The recommended distribution channel for JGJ, Inc. is to partner with top retailers such as Walmart, Target, and Best Buy. When partnered, JGJ, Inc. will ship products to their stores for consumers to purchase. Best Buy is known to sell various products such as Amazon's Alexa system, coffee makers, light bulbs, iRobot Roomba's, and many other home-use products (Catron, 2018). Target and Walmart are remarkably similar companies, with slightly different business models (Mirzayev, 2019). These similarities have brought 95 percent of Americans to shop at Walmart and 84 percent to shop at Target (Gustafson, 2017). Each of these top retailers should provide a massive audience to view JGJ, Inc.'s products.

Along with the increase of business, consumers are also 17 percent more likely to spend over $50 when shopping in stores (Petro, 2019). Consumers want instant satisfaction, and shopping in stores provides that for them. Thus, with JGJ, Inc. being a new company with new products, it may be a cheaper avenue to partner with the top retailers rather than be the top Google search.

References

Catron, E. (11, June 2018). The 50 best buys at Best Buy. Best Life. bestlifeonline.com/best-products-best-buy/.

Gustafson, K. (12 Apr. 2017). Nearly every American spent money at Wal-Mart last year. CNBC. www.cnbc.com/2017/04/12/nearly-every-american-spent-money-at-wal-mart-last-year.html.

Mirzayev, E. (3 Sep. 2019). Walmart vs. Target business model: What's the difference? Investopedia. www.investopedia.com/articles/active-trading/070715/target-vs-walmart-whos-winning-big-box-war.asp.

Petro, G. (29 Mar. 2019). Consumers are spending more per visit in-store than online. What does this mean for retailers? Forbes. www.forbes.com/sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=f7d25a875432.