3000 words Strategic IT Plan
Chhatro007
TEAMKAWSARRIAJULNayemSameen.pptx
Enterprise IT Management
Assignment-01 Business Process Re-Engineering
Created By: Riajul Islam Sozib, Kawsar Ahmed,
Mohammad J Nayem & Sameen Karim
Company overview
History: Sn automobiles was started in 2018 by Selim Nasir. Upon moving to Darwin from Sydney he found that there was a huge scarcity for quality mechanics in Darwin, although there was a substantial amount of car owners in Darwin but the numbers of mechanics in comparison were very low. Therefore, he being a car enthusiast decided that he was going to open Sn automobiles.
Business Goals : The aim of the business was to ensure that customers get hassle-free and good car services at an affordable price. SN automobiles aim is to be a one-stop solution for all its customers. Their services include car services, oil changing, changing of lights, painting , polishing, car repairments , they also specialize in alignment setting , dent removal and window tinting services
Team: Initially they started small due to low capital, Selim who was the lead mechanic hired another sub mechanic called Anwar. Selim was dealing with the more technical side of the business-like engine repairs , faulty wiring , parts removal while Anwar concentrated more on the servicing side of things like changing of engine oil, fixing lights , painting all other miscellaneous stuff
Location: Sn automobiles is situated in one of the prime location of coconut grove just a 10 minutes’ drive from casuarina square and Darwin city.
Industry Structure Evaluation
Competitors: Despite a lot of small mechanic businesses sprouting in the Darwin area in the last couple of years SN’s main competitor remains MYcar. MYcar automobiles which have been a industry topper in Darwin for many years started out in Darwin as one of the first servicing facilities to set up businesses in Darwin. They are a chain business with shops around all over the major cities in Australia. They have all the state of the art technology including a very good website and customer service team. They have the best of machineries and the most talented technicians working under them thus their huge dominance in this market
Market Share: The Australian automative industry brings in 7 billion dollars a year into the economy and employs over 100,000 people .Northern territory has 0.7% percent of all the cars in australia so we are assuming the darwin automotive industry to be worth 49 million dollars. Upon speaking with the owner of SN automobiles we came to know he has sales of around 350-400 thousand a year.
Tatics: provides hassle-free services to the customer. They ask the customer to bring the car in, the mechanics then examine the car while the customer is waiting in the reception area and finally tells the customers what is wrong with the car
Sales graph
Business problem analysis
Lack of a management system
Poor customer service
Lack of understanding about marketing
No Digital presence
No understanding about basic accounting
Out of date/broken machinery
Lack of space
Swot Analysis
| STRENGTH | WEAKNESS | OPPORTUNITIES | THREATS |
| Effective and communicative customer services | Limited space to operate the current business. | Turning the whole business process into online platform. | Lack of customer because of so many competitors |
| Reliable for all kinds of car services | Not selling auto parts in store. | Providing services for European manufactured cars. | Seasonal impact because of geographical location of Darwin |
| Cost efficient/Providing highly skilled mechanic | High liability on risks/No online platform for operating business | Widening the areas of services. | Not having enough resources on time. |
| Offering expertise inspection (free of cost) | Less focused on European manufactured Cars | Managing own website for booking online appointments. | Not Having enough Skilled Mechanic in NT |
Pest analysis
Some factors which are not in the control and can make affect in the way business is running such as political, economic, social, and technological. We also know these four factors as PEST. Harvard Professor Francis Agulier Developed this in the year 1967.
| Political Environment | Economic | Social | Technology |
| Political Decisions can make a massive impact on the business. | The average income for people living in the Darwin area is 1193. | There are not enough quality full mechanical shops are available in the Darwin Region. | it has pros and cons. |
| Most of the aftermarket parts are coming from China. | 60 percent of people who are working go to work by drive. | People who have backup vehicles are happy to wait to get appointment in bigger mechanical shop such as MYCAR, Ultra Tune. | Lacking technological Support can make business extremely limited to certain group. |
| The relationship between China and Australia is necessary. | Economic condition of the people who are both working and riding car as transportation are financially well. | The number of immigrants is increasing. | Whether Better technologically advanced Mechanical garage will get the attentions of majority of the audience. |
| Decisions about tax and tariffs are about to change. | Lacking better public transportation is making everyone buying private vehicles. |
9
Business Solutions
10
They must grow up an online presence
Must install a management system
Have to make smart investments on machinery
Needs to create incentives for referrals and reviews
Have to install some sort of inventory checking software
Provide better customer service
Must give incentives for the customer to return
Reengineered Business Process Model
11
Projected Sales Graph
Key Performance Indicator
1. Customer Retention and Acquisition – Customer retention and acquisition may be the maximum impactful measurements in a car restore store. In different words, it is the share of present clients that go back for provider within a given term. Usually, these measurements are taken over a one-12 months duration.
2. Quote Capture Rate - It is crucial when taking this dimension to split new commercial enterprise rates from charges for present customers. Quotes furnished for existing customers will generally have a much better seize rate than the ones for potential new clients. 3. Recommendation Capture Rate – In the path of the automobile restore cycle encouraged offerings may be recognized as the result of inspections and diagnoses. This size will suggest the effectiveness of the upsell method at the store.
references
FastTrak. (2021). Using the swot analysis method in the auto repair business. https://fasttrakauto.com/blog/2014/03/31/using-the-swot-analysis-method-in-the-auto-repair-business/
The Diy Auto Shop. (n.d.). SWOT Analysis. https://libguides.cdu.edu.au/ld.php?content_id=47908170
Australian Bureau of Statistics. (2020). Consumer price index, Australia. https://www.abs.gov.au/statistics/economy/price-indexes-and-inflation/consumer-price-index-australia/latest-release?fbclid=IwAR0CTOFDCW6g90_Ao3UTMInQ7cDR7nG0S6MoNIZkCAAqARCSzTYthPHQvs0
Australian Industry and Skills Committee. (2020). Automotive. https://nationalindustryinsights.aisc.net.au/industries/automotive?fbclid=IwAR3-laJaoqPtihw735rJ0yoWuAHd2wSjH33vw0lErot7YiNQMvkxKUUkYJc
KSU| The Sentinel Newspaper. (2021). Automotive Repair & Maintenance Service Market 2021 Strategic Assessments – Driven Brands Inc., Sumitomo Corporation, Goodyear Tire & Rubber, Jiffy Lubes International Inc. https://ksusentinel.com/2021/03/30/automotive-repair-maintenance-service-market-2021-strategic-assessments-driven-brands-inc-sumitomo-corporation-goodyear-tire-rubber-jiffy-lubes-international-inc/?fbclid=IwAR03oCyx6GRkyNEm85_cacEs1w2nW6hfyfwgG7smokKRPjz0bKpSgTehq7Y
Australian Bureau of Statistics. (2016). 2016 Census QuickStats. https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC70073
Post, J. (2018, September 21). What is a PEST analysis?. Business News Daily. https://www.businessnewsdaily.com/5512-pest-analysis-definition-examples-templates.html
FastTrak. (2021). Using key performance indicators in automotive repair. http://fasttrakauto.com/blog/2018/04/26/using-key-performance-indicators-in-automotive-repair/?fbclid=IwAR3L9u_8YGfWQSLMxI2WMTST_D5zNTH-_q5CXapc-ZeUas1ZaTkVqU512Zc
