Capsim Mini-Case

Team Focus

R&D – We have focused on the Low-Tech Sensor during each simulation and created a revision which will allow for a new look to increase our Performance, Size and Reliability of the produce.

We are right on the threshold of the perceptual map between high tech and low-tech sensors but will improve the number of sensors sold in 2021. Are performance and Size meet the ideal position of 6.3 and size at 13.7 with the reliability 1000 below the top running time of 20,000.

Marketing:

We have focused on keep the over-all product cost below the Top sell price of $35 @ $34 per unit.

The promo budget has been increasing to $1350 along with Sales Budget to increase product awareness to the consumer.

Forecast was increase to 1450 but missed the total projection and the company ran out of product by the end of the year.

Modify Plant was increase from 1000 to 1300 and a large focus was placed on plant Automation to help reduce the cost of operations.

Finance. We have focused on reducing the long-term debt and retired $1,200 and issued dividend at $0.40