Presentation Related to Capsim Simulation

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Team Erie Oral Presentation

Mission Statement

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Mission Statement Presented By:

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R&D Strategy

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R&D Strategy

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R&D Strategy

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Financial Strategy

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Market Segmentation

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Market Segmentation

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Competitive Analsys

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Financial Summary

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Summary of Strategy: What worked and what did not.

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Summary of Strategy Presented By: Stephen Bigley, VP of Operations

What worked:

We did have the largest market share in the low end and traditional segments

We were net profit leaders through the first 3 years, and managed our finances relatively well throughout the game.

Did well in HR management.

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Summary of Strategy Presented By: Stephen Bigley, VP of Operations

What did not work:

Abandoning the high performance segment was a big mistake and cost us overall market share

We did not calculate demand well and production consistenly overshot capacity

We drifted away from our strategy; managed company round-to-round

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Conclusion

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Conclusion Presented By: Stephen Bigley, VP of Operations

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Conclusion Presented By: Stephen Bigley, VP of Operations

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