Presentation

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TeamChesterShareholderPresentation.pptx

Team Chester Shareholder Presentation

By: Chantal Varco, Cory Kelly, Amy Nolan, Bridget Lucas, Fan Wang and Jonathon Mazur

Team Structure

CEO

Cory Kelly

R&D

Bridget Lucas

Finance

Jonathon Mazur

Marketing

Amy Nolan

Finance

Chantal Varco

Production

Fan Wang

Mission Statement

Our company is focused on providing affordable and reliable products for the industry. Our goal is to fulfill the everyday needs of our customers. We are aware that our customers have various preferences and we are passionate about selling different sensors that are fit the customer's needs.

Business Level Strategy

We have created our own hybrid strategy that we have named the Integrated Cost Leader/Differentiation Strategy.  We aim to provide products in the majority of the segments so customers can expect to have reliable products that are affordable.  We will drop our involvement in the high-end market, to put forth a greater effort in the other segments and save on material costs.  Products will keep up with trends and a focus will be generated in the performance segment.  

Industry Analysis

The Power of Suppliers

Suppliers industry dominated by a small number of suppliers

Suppliers sell unique products

Suppliers are not threatened by substitutions

Suppliers threaten forward integration

Firms are not important customers to suppliers

The Power of Buyers

Number of buyers is small

Products sold to buyers are undifferentiated and standard

Buyers are not earning significant economic profits

Buyers threaten backwards (vertical) integration

Large number of competing firms that are the same size

Slow industry growth

Lack of product differentiation

High exit barriers

Large production capacity

Intensity of Rivalry

Threat of New Entrants

Barriers to entry

Government Regulation

Government only allows 5 firms

Threat of Substitution

Industry Analysis

Five Forces Overall Analysis
Intensity of Rivalry Rating:
Power of Suppliers Rating:
Power of Buyers Rating:
Threat of New Entrants Rating:
Threat of Substitutes Rating:
Sum of Ratings:
Scores between +10 to +25 → Generally Attractive and High Profit Potential Scores between -6 to +9 → Generally Moderately Attractive and Moderate Profit Potential Scores less than -6 → Generally Unattractive and Low Profit Potential

Industry Analysis and Decision Making

Point one of what we think

Point two of what we think

Point three of what we think

Resources

Tangible Resources: Assets that can be seen and quantified
Financial
Physical
Technological
Organizational
Intangible Resources: Assets rooted in the firm’s history and that have accumulated over time
Human
Innovation & Creativity
Reputation

Capabilities

Capability

Resource

Resource

Resource

Resource

Resource

Capabilities

Capability

Resource

Resource

Resource

Resource

Resource

VRIO Analysis

Capability Valuable? Rare? Costly to Imitate? Non-substitutable? Competitive Implications Performance Implications
[Insert Capability Name]
[Insert Capability Name]

Porters Value Chain

Advantages

Paid off bonds early so we weren’t hit with interest

Majority of starting products received 100% customer awareness by rounds 2 and 3

In the beginning, invested automation in low-end segment

Disadvantages

Emergency loan in the first round of $12,948,979 (Became more conservative w/ cash and too much cash at the end)

Poor execution of strategy for new product (no target market segment)

Waited to middle to update low-end product

Lessons Learned

Never say never because stock can go down and that is bad

1

Work better as a team because we did know what was happening

2

Be swag focus on the positive and push!

3

Be the coolest people because we can do this

4

Borrow more in the beginning to avoid the penalty loan

5

Final Results

Metric Rank Points Weight Score
Stock Price 40%
Average Market Share 40%
Cumulative Profits 20%
Total
Stimulation Performance Grade:

Thank you for listening!

Do you have any questions?

Mike