Presentation
Team Chester Shareholder Presentation
By: Chantal Varco, Cory Kelly, Amy Nolan, Bridget Lucas, Fan Wang and Jonathon Mazur
Team Structure
CEO
Cory Kelly
R&D
Bridget Lucas
Finance
Jonathon Mazur
Marketing
Amy Nolan
Finance
Chantal Varco
Production
Fan Wang
Mission Statement
Our company is focused on providing affordable and reliable products for the industry. Our goal is to fulfill the everyday needs of our customers. We are aware that our customers have various preferences and we are passionate about selling different sensors that are fit the customer's needs.
Business Level Strategy
We have created our own hybrid strategy that we have named the Integrated Cost Leader/Differentiation Strategy. We aim to provide products in the majority of the segments so customers can expect to have reliable products that are affordable. We will drop our involvement in the high-end market, to put forth a greater effort in the other segments and save on material costs. Products will keep up with trends and a focus will be generated in the performance segment.
Industry Analysis
The Power of Suppliers
Suppliers industry dominated by a small number of suppliers
✓
Suppliers sell unique products
Suppliers are not threatened by substitutions
Suppliers threaten forward integration
✕
Firms are not important customers to suppliers
✓
✕
✓
✓
The Power of Buyers
Number of buyers is small
Products sold to buyers are undifferentiated and standard
Buyers are not earning significant economic profits
Buyers threaten backwards (vertical) integration
✕
✓
✓
✕
Large number of competing firms that are the same size
✓
Slow industry growth
Lack of product differentiation
High exit barriers
Large production capacity
✓
✓
Intensity of Rivalry
✓
✓
Threat of New Entrants
Barriers to entry
Government Regulation
Government only allows 5 firms
Threat of Substitution
Industry Analysis
| Five Forces Overall Analysis | |
| Intensity of Rivalry Rating: | |
| Power of Suppliers Rating: | |
| Power of Buyers Rating: | |
| Threat of New Entrants Rating: | |
| Threat of Substitutes Rating: | |
| Sum of Ratings: | |
| Scores between +10 to +25 → Generally Attractive and High Profit Potential Scores between -6 to +9 → Generally Moderately Attractive and Moderate Profit Potential Scores less than -6 → Generally Unattractive and Low Profit Potential |
Industry Analysis and Decision Making
Point one of what we think
Point two of what we think
Point three of what we think
Resources
| Tangible Resources: Assets that can be seen and quantified | |
| Financial | |
| Physical | |
| Technological | |
| Organizational | |
| Intangible Resources: Assets rooted in the firm’s history and that have accumulated over time | |
| Human | |
| Innovation & Creativity | |
| Reputation |
Capabilities
Capability
Resource
Resource
Resource
Resource
Resource
Capabilities
Capability
Resource
Resource
Resource
Resource
Resource
VRIO Analysis
| Capability | Valuable? | Rare? | Costly to Imitate? | Non-substitutable? | Competitive Implications | Performance Implications |
| [Insert Capability Name] | ||||||
| [Insert Capability Name] |
Porters Value Chain
Advantages
Paid off bonds early so we weren’t hit with interest
Majority of starting products received 100% customer awareness by rounds 2 and 3
In the beginning, invested automation in low-end segment
Disadvantages
Emergency loan in the first round of $12,948,979 (Became more conservative w/ cash and too much cash at the end)
Poor execution of strategy for new product (no target market segment)
Waited to middle to update low-end product
Lessons Learned
Never say never because stock can go down and that is bad
1
Work better as a team because we did know what was happening
2
Be swag focus on the positive and push!
3
Be the coolest people because we can do this
4
Borrow more in the beginning to avoid the penalty loan
5
Final Results
| Metric | Rank | Points | Weight | Score |
| Stock Price | 40% | |||
| Average Market Share | 40% | |||
| Cumulative Profits | 20% | |||
| Total | ||||
| Stimulation Performance Grade: |
Thank you for listening!
Do you have any questions?
Mike