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Executive Summary

Problem/Opportunity Statement

The current situation has become the worse state for people to fulfill their needs. The Covid19 has changed the living angle of the people worldwide, lots of problem and issues have been faced and still many people are facing because of the virus impact. There is no proper solution for the problem and issue that is faced by people is not easy to explain. The most impacted people the corporate and the general public. Their survival is in stake and many are not able to live because of the impact. Businesses are not able to operate and function properly. As the people are now getting back to the normal life, they still facing issues in managing and organising any important programs. Therefore, event management services are very important. People in the society have to be social and must be friendly with each other. social activities although is instructed to be reduced by the government due to infectious virus, but at the same time things has to be carried forward unless the problem will not get solved sitting back at homes. Many social events are not been practiced since long and now it’s the time to get back to the new normal. For many events such as wedding, meetings etc., has to be performed under the instruction of government’s new policies of covid-19. Therefore, considering the issue, Elegant and Style Planners a new e-commerce company has planned to enter the market by developing an application which could help these people who are in need of the service.

Value Proposition

Product

The event planning and decoration services at your place

Just a call is needed; the company will reach to the customer as quick as possible

The services will be extremely good because the servers are reaching your place and making sure about all your needs and requirements for the event. You will get the best services as per the demand

Company- Elegant and Style Planners

Product- Event management

Ideal Customer- Corporate and social market

As no alternative is there thus the risk of uncertain results is the fear

The organization of the event planned is the need

No option available for the problem is the emotional driver for purchase or utilization of the services

Customer

The value preposition of any business represents the perspective of customers and sellers. This is very important as with the help of this a clear vision could be drawn out where the understanding about the product/services could be obtained and at the same time the perseverance of the customers towards the product can also be determined. As per the new business plan, the product is aimed to be the event management services which majorly include the planning and decoration part. The corporate and social market is the focused target group of the organisation. Whereas, considering the customer’s needs and requirements, they are in need to utilise the benefits and advantages of the event planning and management in the different events. The customers are afraid of quality and reliability as of fewer competitors on the market.

Revenue Model

The revenue model is very important as every business is established to attain profit and wealth maximisation. It is very important to make sure that the financial aspects of the company have to be very strong; therefore a proper plan concerning revenue is highly considerable. As the company has planned to develop the pricing approach to be affordable and feasible for the customers, thus delivery of the services has to be effective. To attain revenue, businesses adopt different strategies and models so that they can be able to get success and stability in the market. The revenue model that Elegant and Style Planners Company will adapt will be-

Searching for investors is very important for the start-up company as with the help of this the investment amount will be generated which will help the company to keep back-up as revenue source.

Advance booking is another very important aspect through which the company can generate the revenue, until and unless the advance payment is not attained, the assurance of the project/event will not be there. The customers will have to pay certain advance payment to the company through online platforms.

Partial payments of the event will also provide a pathway for the company to make sure that the project will be in hand and the revenue could be attained as the event management activities are get performed/completed.

Objectives

· The prime objective to come up with the idea by the Elegant and Style Planners Company is to assist the people with need of event management.

· To attain a stable and sustainable position in the market.

· To provide satisfactory services to the customers by affordable prices and building trust.

· To be one of the most accessed e-commerce sites in the coming 2 years

Strategies

The strategies and plans are important for the entry time as well as for long term survival. The Elegant and Style Planners Company is having its key considering for the market stability and survival by using cost and differentiation focus strategy in the market. This is a competitive based strategic aspect very necessary to be focused to attain numerous benefits and advantages of the market. Alongside this, the penetration pricing is the focus for the pricing strategy that the company has planned to set.

Tactics

The company to achieve the strategic aspects and the set objective small tactics and tricks has to be adapted. For the achievement of the planned ideas and thoughts, the company needs to make sure that the products and services are well known in the market. Therefore a well-planned marketing and promotional tactics will be developed which is useful and beneficial for the organisation for long-run survival in the market.

Evaluation metrics

The evaluation of the services and offerings will be done based on the certain criterion which will help the organization to manage and handle any loopholes and drawbacks on time. As per the metrics table below the evaluation of the products/services of Elegant and Style Planners organisation will be done.

The e-commerce businesses in the present time have been proven to be the best platform to deal with different trading activities. In the present situation, the online transactions are happening which is providing an easy and comfortable opportunity for the general public in utilising the benefits in buying the products and services. The competition in the market is very high, there are many businesses now heading towards the e-commerce operation as it has become the most preferable platform in the present time.

It can be seen that in the recent time due to Covid situation stepping outside has become difficult and the basic supplies are not able to get utilised. Therefore these online platforms have been the helping hand throughout the pandemic time (Ullah, et. al., 2016). It can be seen that the availability of different services is easy through e-commerce operations. Therefore the new e-commerce business is about "Digital Front Door". The name of the business is “Elegant and Style Planners” , which is developed to assist the people in the society need to use benefits of event management for different events (marriage, parties, birthdays etc).

The Elegant and Style Planners is an application operated on any system, IOS or Android. The people in this can make a call and book their appointment for the events and the services will be at your doorstep within the appointment time. The customers just need to inform the demand and requirement of the events that they are willing to organise, rest will be accessed by the event management team to other planning and decorations as per the theme (Ahmad and Khan, 2017).

The application is highly dependable and reliable. There are many events and important programs that got impacted at the initial stage of the Covid pandemic situation. Thus this application could be the best option that they can adapt and utilise for their needs. The quality of the services provided by Elegant and Style Planners Company will be acceptable by the one who uses it as the features and planning for the application is made considering many unorganised events.

As per the market trend, it can be understood that there is a need to come up with event management services online as the Covid situation has impacted a large number of population worldwide. Considering the market trend and requirement Elegant and Style Plannerswill assist the customers with different event related needs by home visits also.

The TOWS matrix will help in understanding the impact of all the four elements with each other when developing a new e-commerce business. The strength weakness opportunity and threats are a very important aspect for the organisation to understand so that it can be able to develop itself in an untapped market. This is very important for the company to make sure that when establishing a new choice into the e-commerce business, it is vital to have a self-analysis (Ahmad and Khan, 2017). This will assist the new venture to step ahead in the market with confidence and motivation to sustain and survive long. SWOT analysis will help in knowing all the four aspects of the new planned e-commerce business.

SWOT analysis

Strengths

· High quality- The key strength of the new e-commerce company is that the quality and services that will be provided and planned are effective and of a high standard. This is important to know and determine the quality factor because the service that is planned to be delivered is an important task. Serving people with limitations of event planning and organising are not easy to be carried out. As the services of events have to be delivered with the best quality and standard, therefore the management has used the most effective and suitable collaboration with top best services provider and investors (DeWeese, et. al., 2015).

· Affordable prices- The charges for the services are very less and affordable because the company has its collaboration with good and well-known service providers. The collaboration will help in the negotiation of the prices as well because not one of two people is associated instead a large number of people will be there. Therefore, the prices this will help in building bonds and strong customer base (Ghani, et. al., 2018).

· Quick and fast services- The services of the new organisation are to make sure that the users are prioritised and with the needs, all the services are provided on time. It is very important that when starting a business to deliver the services fast and quick so that no worries and queries could arise by the customers. These are some key aspects that are considered by the customers ((Pechmann and Zarte, 2017). It is vital to differentiate one’s product and services from others as it will always help in attaining competitive benefits.

· Accessibility and availability- This is also the concern and the strength of the e-commerce business. The services must be easy to access and must be available whenever required. As the dealing will have to be done on the online platform, it has to be the most convenient way to attain the services.

Weaknesses

· Security issue- This is one of the major issues that the company comes up with. As the operations and services are getting operated online, there is a high possibility of a security aspect that could be faced by the customers and the management team. The presence of cons in the system will always be there, especially when the operations and activities are get performed through online sources (Pattnaik, et. al., 2020).

· Transactions issue- The transaction issue through an online platform is also an ineffective aspect that weakens the operations and activities of the company. The organisation needs to understand that the online platform is easy to access but at the same time there are concerns especially in regards to making the money transactions.

Opportunities

· Expansion and job opportunities- The organisation as is new into the market, therefore can enter as many markets as possible. The investment will not expense high as it is an e-commerce business; it will get functioned online only. This will help the organisation to tap the untapped market as well. Besides that when the expansion happens, the opportunity of employment will also be increased in the region to deal with the online operations and amalgamation of the services for the customers (Jiang, 2017).

· Emerging technologies- The technology is updated continuously therefore, there is high opportunity for the e-commerce business to adapt the new and trending techniques of the market to uplift the efficiency and effectiveness of the business operation.

Threats

· Competition- The market place is open for everyone; therefore there is a high possibility for the substitutes or competitors to enter the market challenging " Elegant and Style Planners Company". This is one of the threats that can impact the overall performance of the organization.

· Customer's changing needs- This is also a threatening situation which has its impact on the business functions of the company. The needs and requirements of the customer's changes according to the time (Jiang, 2017). Thus to meet the changing requirements of the customers become the biggest challenge in the market.

The SEO plan and table is the key idea that will be used by the management in the website development approach where the planning, designing, outlining the entire process will be done which is highly based to increase the ranking of the search page of the organisation. Here the features are added are build based on the comments, reviews, and services so that the ranking of the company will step up (Noprisson, 2019). To get organic traffic on the site in an increased number, then this planning is executed.

The PPC plan is very important to be designed so that the organisation can get the right direction to execute the idea of the services. The plan will indicate the different campaign goals and with the help of this, the organisation can interact with the customers more easily and simply (Thamrin, et. al., 2017). The customer will get an easy way to access the services and time constraint will also be not a hindrance for the process. The plan structure is as below-

1. Social media

Social media is one of the best and most reliable platforms that could be considered in the promotional act. The Elegant and Style Planners will take the assistance of the social media platforms so that the people or the new aspects of the society can be attracted towards the offerings and services planned. This is very important for the organisation to understand that promoting the ideas need to be done in the best-required manner (Bødker, et. al., 2016). Social media like Facebook, Instagram, Twitter, Youtube etc are the most used platforms by the public in the recent time thus it will help in attracting a large number of prospects towards the made offerings and services.

2. E-marketing

This is another most reliable approach that will be used by Elegant and Style Planners Company to promote itself in the new market being a new venture. In recent time as discussed above, people are more into the digital world and are aware of online deals. Therefore using the online platform the company will promote its services. The use of SEO, Email, Paid advertisement etc will be done by Elegant and Style Planners to make the people aware about its event management and decoration services that are especially targeted for the corporate and social market (Barry, 2017).

The website map is the structural presentation of the operations and plans that will be present on the organisation's website. The company is willing to operate its operations and activities on the e-commerce platform; it needs to develop a website. This website will be helping the company to build a connection with the customers as all the communication in the major proportionate will get performed on the website only (Jeong, et. al., 2020). Thus to understand how the e-commerce business' (Elegant and Style Planners) website will work, the above website map is very useful.

The website wireframe is very important for an e-commerce business to develop. This will help in directing the operations and activities that have been planned by the management on the right path. The customers will be heading ahead using the idea of the wireframe. This will help the organisation to make an easy action of the services to be delivered or served to the society. A website wireframe based on website map has been developed (Barry, 2017). The link could be used to access the wireframe developed for Elegant and Style Planners Company.

HOME ABOUT SERVICES CONTACT

Elegant and Style Planners

WELCOME TO Elegant and Style Planners

ABOUT

The Elegant and Style Plannersis a company where people can make a call for event planning and decoration need.

SERVICES

· Elegant and Style Planners for decorations

· Elegant and Style Planners for whole event planning

· Elegant and Style Planners for entertainment ideas

CONTACT

134 W Vancouver, Canada

As per the Gantt chart presented, it is clear to understand that the whole process of developing the website for the new e-commerce business will take 4 months from planning to launch. This is an important part of the business thus his much of time is sufficient to make strategies and all related tactics to sustain and established a stable position in the market.

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