bluebenu market expansion

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Introduction of the company

BlueBenu ​(B b . , 2019) is developing a lead technolog for mi ed aste treatment envisioning a orld ithout plastic pollution and aste to energ technolog could help even smaller communities create socio economic value and circular econom ith Modular Production Units to turn aste into eco crude oil and virgin petrochemicals

hich in turn serves the communit ith points and discounts ith each kilogram sold The lo value given to aste resources and poor education in terms of handling aste in several communities all over the globe isn t helping as ell in sustainable aste management s stem At BlueBenu e envision aste as a prime matter that can be converted into valuable products and further reintegrated in the s stem and are

orking to ards nine of the seventeen UN SDGs Sustainable Development Goals In the present due to the mi ing of organic aste and other astes including plastic

aste it has been difficult to rec cle most of the materials rescued from the oceans and open environment

P blem A ea

F 1/2 a a a a a

a a a a a . I a , a

a d f a a e f e . B ebe de e e d a d a d a e a ac e e a e a ff e

a f .A a a , a c e e a e , B ebe ee f e a e a e e f c ea e a a e e .

W a ba ca e f , e c a e e e e e e ce eac e e a c e a d a e . F a a ac b e a e c a c a , F e a a c a , a e d e c. c

c d be effec e ca ed e e f d a a e .

W e c e d a a e , e c a e f e a d ca e d ff e e f e e e. E a d ffe e c a ed a a f , e c a a ac e a d e ce. A e e

e e e a ed e e a d e e a c e , e c a ee da e e c e . I c e e a e , e b ad ade a e d ffe e ce e ; e e f c e a d be e a e a e e e c a ca e acce e a e .

C e a e a e e e e e e ce d c a e a a a e e e .

H ca c e c ea e c ea e e a a e e a d e e ?

W c c a e d e e e e ed e e e da a e ?

P blem F m la i n

H ca B ebe e e e e e da a e b e c e a e ?

H can I e l e he blem a ea?

F e e a f e b e a ea, c d c e e ea c d e de a d e c a ac e c , a , a d be a a d ac e e e

a . I d e de ab e ac f de e e , d e de a d de e e a e b af e - e e, .

 

How can I measure the value of the content impact on Users? 

I e a a e e d f e e a ea f e e -ba ed a a c be e de a d e de a f a e ac . T be e de a d e a

f e c a a d a e ec f c da a ab e e e a f , I a e e e a a c . G e A a c de a ab e a ca e de e a e a e a e . Af e c ec e da a f e

e I e e e a a d f e e e ce f e c e a eac e f e f e . C e F e e d e ca e ab a d e a e c (S cce E e ) a a e ace d

e ec f ed e e e d a d ca c a e e d ffe e ce be ee e e e c . (G , 2019)

What kind of user research? And why?
Why qualitative? And that appropriate here? Qualitative is only good with large data sets, but is that the case here as well? Also, do you have full access to your company’s Google Analytics? Could qualitative user research be relevant? If not, then why not?

F e a e a e , d c e e e e d e ac e e f e e e a d a e ac da a .

Ob e a f e e e ac ca e de a d e e be a a d ac e e a . I a d a a e e ea c c d c

e e , e a d a a e ce a c d e de a d e be a a d ac e e e a . T e ab e

c a ' a e c e e a e I e d ca b a d a a e e e de a d e c a b a d e ce ed e

d f c e , ec , e ee a d e a e de (I a . , 2019)​. T e e e a d feedbac f e e e e effec e ? F a , I d A/B e a d , a e , a e , de , e a , a d e e e e be . E e e e c a e ca

ac c e a e . (T Da E , 2019)

Theories and Methodology 

T e f e e a d e d a a a ab a a.

❖ SOSTAC ❖ AIDA ❖ C e A a ❖ Ma e Re ea c ❖ Sce a ❖ C e Ma e Ma ❖ G e A a c ❖ U e Re ea c ❖ De T ce ❖ Se ce B e De ❖ G e A a c

 

Planning And Testing 

 

I e d de a d e ab e e c d c c e e . I d ed d, eb c e e a e a a

c e a be ee e c a a d e e . T e a a e feedbac e e e e a d a a e da a f a a c , ca e c , a a e e e de e e a e e de a d f e

c e .

How do you plan to conduct these and when? Polaine f.ex. writes about how these are best done. Please read and reference him.

F e e c e , I a e a a e f c e . T ce e a e e I d ca e c ca a d c ca e a de e e e

e ac e e e e e ce (C , 2019)​.M a c ea e a ac e e e c e c ea . A/B e e ce f c a

e f a eb a e, e a , e a e a e e a e e e . (T Da E , 2019).

 

 

Bibliography 

B b . . (2019). ​I agi e a d i h a e! ​. [ ] A a ab a : ​ ://b b . / [A 28 O . 2019].

T Da E . (2019). ​Wha i A/B Te i g i Digi a Ma ke i g, H i W k , T (G ide) ​. [ ] A a ab a : ​ :// . a . /b /ab- / [A 28 O . 2019].

C , T. (2019). ​Te i g C e C ce :: UX a e ​. [ ] U a . . A a ab a : ​ :// . a . / /a /2009/12/ - - . [A 28 O . 2019].

S a I . (2019). ​Sce a i a i g f a ke e S a I igh ​. [ ] A a ab a : :// . a . / a a - a - a / a -b / a - a -

a /

[A 28 O . 2019].

Are these credible sources? What about the material from your 1st and 2nd semester?
What type of content are we talking about here (photos? texts? Video? Audio? A game?). And for what platform? Facebook, Instagram, snapchat? Pokemon Go? And given that this company is all about sustainability, then how about making this about digital sustainability as well? How does sustainable design look like? Here is one take: http://humanetech.com/wp-content/uploads/2019/04/humane_design_worksheet.pdf https://humanetech.com

G a (2019). ​C e e i g ​. [ ] S a . . A a ab a : :// . a . /a a 604/ - /

[A 28 O . 2019].

B a a . (2019). ​B a d A a e e : H Mea e B a d A a e e ​. [ ] A a ab a : :// .b a a . /b / - - a -b a -a a /

[A 28 O . 2019].

S G . (2019). ​T e f Ma ke Re ea ch a d Thei Diffe e ce ​. [ ] A a ab a : :// . . / /b / a - a - /

[A 28 O . 2019].

N N a G . (2019). ​Se ice B e i : Defi i i ​. [ ] A a ab a : :// . . /a / -b - /

[A 28 O . 2019].

I a . . (2019). ​H ea e he a e f de ig k​. [ ] A a ab a : :// . a . / - / a - a - /

[A 28 O . 2019].

G , A. (2019). ​C ea i g C e i F e ia Seg e a i - A a ic De ified ​. [ ] A a D . A a ab a :

://a a . /a b -a a / a - - - a- a /

[A 28 O . 2019].