electronic commerce strategies

TBUS610 eCommerce Strategy

S1 2020

Assessment: Group E-Commerce Plan – report (25%) and presentation (10%)

Weight: 35%

Due Date:  Wednesday 10 June 2020 by 11.55pm. (Week 11)

Submission type: 

Report: Submit via Turnitin. Report 2,500 words maximum +/- 10%, excluding appendices and references.

Presentation. Submit via Turnitin. 10 minutes per group. Max. of 10 slides. 2 Options: 1. Present “live” on Zoom; or, 2. Pre=record a video – post the link to turnitin on a word document.

Task Overview:  

This assignment requires your group to apply the learning from Weeks 1-10 in the development of an e-Commerce plan for an existing organisation. You may work on an organisation of your choice, but you must ensure that you have access to the information required to develop an e-Commerce Plan. Please consult with your Lecturer about the appropriateness of this choice. Your submission will be in two parts – a 2,500 Plan (worth 20%) and a group presentation (mx. 10 minutes per group).

Marking criteria:

Refer to the Marking Rubric in Moodle.

Preparation/Instructions:

A. Getting started

Students will form groups of 3-4 in the Week 6 class.

Student’s that have not formed a group will be allocated a group by the Lecturer.

The group selects an organisation to develop an eBusiness Plan.

B. Report Content:

Note that the focus is on the development and implementation of the eBusiness Plan - it is not a review.

E-Business Report Structure:

Table of Contents

1. Introduction – explain what your plan is about

2. Background - provide a brief summary of the new / improved eBusiness venture / the product/service / the organisation.

3. Analysis

· Summarise insights from industry, market and competitor analysis.

· Big Idea; Positioning, Value Proposition, Segments.

· E-Business Model: current and proposed – use the Business CANVAS model

4. Action Plans and Recommendations

· Technology infrastructure: Hardware / Software / SaaS

· Security / Payments / Customer Service / Logistics

· Digital Marketing / Mobile / Social Media / SEM

5. Conclusion

6. References (use either APA / Harvard Referencing method)

7. Appendix (post the completed Business CANVAS model here).

Other / Administration.

· Use examples (and images) to help explain your plan

• The plan is to be 1.5 spaced (a standard 12-point font should be used).

• Students are expected to maintain an appropriate standard in writing their plan. It should be checked for spelling, consistency and clarity of expression.

· Late submissions. As per TOP policy in the Unit Outline.