Need By Sunday at 830pm Assignment 2: Client Marketing Plan Outline (Portfolio Competency)

[Tatum​ ​Studios] (if​ ​applicable)

Tatum​ ​Studios,​ ​Inc.

BUSINESS​ ​PLAN May,​ ​2017

Barbara​ ​Tatum Owner/CEO

Tatum​ ​Studios,​ ​Inc. 301​ ​Calumet​ ​Pkwy

Suite​ ​118 Newnan,​ ​Georgia​ ​30263

Tel:​ ​470-331-8016 Fax:​ ​[​ ​]

Email:​ ​[email protected] Website:​ ​tatumstudiosinc.com

CONFIDENTIAL No​ ​offering​ ​is​ ​made​ ​or​ ​intended​ ​by​ ​this​ ​document.​ ​Any​ ​offering​ ​of​ ​interests​ ​in​ ​[Company​ ​Name]​ ​will​ ​be

made​ ​only​ ​in​ ​compliance​ ​with​ ​Federal​ ​and​ ​State​ ​securities​ ​laws. This​ ​document​ ​includes​ ​confidential​ ​and​ ​proprietary​ ​information​ ​of​ ​and​ ​regarding​ ​[Company​ ​Name].​ ​This

document​ ​is​ ​provided​ ​for​ ​informational​ ​purposes​ ​only.​ ​You​ ​may​ ​not​ ​use​ ​this​ ​document​ ​except​ ​for informational​ ​purposes,​ ​and​ ​you​ ​may​ ​not​ ​reproduce​ ​this​ ​document​ ​in​ ​whole​ ​or​ ​in​ ​part,​ ​or​ ​divulge​ ​any​ ​of​ ​its contents​ ​without​ ​the​ ​prior​ ​written​ ​consent​ ​of​ ​[Company​ ​Name].​ ​By​ ​accepting​ ​this​ ​document,​ ​you​ ​agree​ ​to

be​ ​bound​ ​by​ ​these​ ​restrictions​ ​and​ ​limitations.

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Table​ ​of​ ​Contents

I.​ ​Executive​ ​Summary​ ​....................................................................................................................​ ​3 II.​ ​Company​ ​Overview​ ​...................................................................................................................​ ​3 Company​ ​Profile............................................................................................................................​ ​​ ​3 Company​ ​Vision/Mission​ ​Statement.............................................................................................​ ​​ ​4 Past​ ​Accomplishments​ ​..................................................................................................................​ ​​ ​4 III.​ ​Industry​ ​Analysis​ ​......................................................................................................................​ ​​ ​5 Market​ ​Need​ ​.................................................................................................................................​ ​​ ​5 Market​ ​Fundamentals....................................................................................................................​ ​5 Market/Industry​ ​Overview​ ​...........................................................................................................​ ​​ ​5 Market/Industry​ ​Trends​ ​................................................................................................................​ ​6 Relevant​ ​Market​ ​Size.....................................................................................................................​ ​​ ​6 Unique​ ​Qualifications​ ​...................................................................................................................​ ​​ ​6 IV.​ ​Customer​ ​Analysis​ ​....................................................................................................................​ ​7 Customer​ ​Needs​ ​............................................................................................................................​ ​7 Target​ ​Customer​ ​Profile​ ​................................................................................................................​ ​7 V.​ ​Competitive​ ​Analysis.................................................................................................................​ ​​ ​8 Direct​ ​Competitors​ ​........................................................................................................................​ ​8 Indirect​ ​Competitors​ ​.....................................................................................................................​ ​8 Competitive​ ​Advantage​ ​................................................................................................................​ ​​ ​8 VI.​ ​Marketing​ ​Plan​ ​.........................................................................................................................​ ​9 Products​ ​and​ ​Services​ ​...................................................................................................................​ ​9 Branding​ ​and​ ​Promotions​ ​Plan​ ​.....................................................................................................​ ​​ ​9 Distribution​ ​Plan​ ​...........................................................................................................................​ ​​ ​9 VII.​ ​Operations​ ​Plan​ ​......................................................................................................................​ ​​ ​10 Key​ ​Operational​ ​Processes​ ​...........................................................................................................​ ​​ ​10 Business​ ​Milestones​ ​......................................................................................................................​ ​10 VIII.​ ​Management​ ​Team................................................................................................................​ ​​ ​11 Management​ ​Team​ ​Members​ ​......................................................................................................​ ​​ ​11 Management​ ​Team​ ​Gaps...............................................................................................................​ ​11 Board​ ​Members​ ​...........................................................................................................................​ ​​ ​11 IX.​ ​Financial​ ​Plan​ ​..........................................................................................................................​ ​​ ​12 Revenue​ ​Model​ ​............................................................................................................................​ ​​ ​12 Financial​ ​Highlights​ ​......................................................................................................................​ ​​ ​12 Key​ ​Assumptions​ ​..........................................................................................................................​ ​​ ​12 Topline​ ​Projections​ ​......................................................................................................................​ ​​ ​​ ​12 Funding​ ​Requirements/Use​ ​of​ ​Funds​ ​..........................................................................................​ ​​ ​​ ​12 Exit​ ​Strategy​ ​(or​ ​Repayment​ ​Strategy)​ ​.........................................................................................​ ​​ ​12 Investor​ ​ROI …………………………………………………………………………………………………………………………….​ ​​ ​13 X.​ ​Appendix​ ​..................................................................................................................................​ ​​ ​14

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Executive​ ​Summary Tatum​ ​Studios,​ ​Inc.

Owner/Founder/CEO Address:​ ​301​ ​Calumet​ ​Pkwy​ ​Suite​ ​118,​ ​Newnan,​ ​Georgia,​ ​30263

Phone:​ ​470-331-8016 Fax: Email: Web:​ ​​tatumstudiosinc.com

Business​ ​Description:​​ ​​Tatum​ ​Studios​ ​is​ ​to​ ​provide​ ​a​ ​facility​ ​to indie filmmakers that will simplify their life, our studios will provide this

and more. Considering that this market place consists of North American clients and in fact clients from around the world who are all seeking studio facilities that create the least problems for them our location and studios​ ​will​ ​provide​ ​this​ ​convenience. Company Background: ​The founding president of the company Ms. Barbara Tatum has spent over 10 years in the film and entertainment industry. It is her vision to create Tatum Studios as a purpose​-built studio complex with multiple production stages, sound stages and post production offices that will not only entice the producers to film here but will more importantly allow them the creativity required to make high quality​ ​films​ ​and​ ​keep​ ​within​ ​their​ ​budgets​ ​and​ ​timelines​. Problem/Solution: ​The Georgia market is well positioned within the North American market and continues to be a destination for producers. As we

are virtually minutes from the South Carolina area our location enhances

/ provides further enticement for these producers to locate here. This

marketplace is also a great place to locate due to the ongoing efforts of

the​ ​Governments​ ​to​ ​attract​ ​investment​ ​through​ ​tax​ ​incentives

Products/Services: ​We are mindful of the fact that there is stiffer competition in the film production industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Tatum Studios™ Film Production Company might be a new entrant into the film production industry in the United States of America, but our competitive advantage lies in the power of our team and the latest film production equipment that​ ​we​ ​have.

​ ​Technologies/Special​ ​Know-how:​ ​​ ​​We​ ​like​ ​other​ ​brands​ ​in​ ​the​ ​industry,​ ​have​ ​our​ ​own​ ​fair​ ​share​ ​of​ ​threats. Hence,​ ​technology​ ​and​ ​the​ ​internet​ ​which​ ​of​ ​course​ ​is​ ​a​ ​major​ ​tool​ ​for​ ​the​ ​advancement​ ​and​ ​gains​ ​achieved​ ​in the​ ​film​ ​and​ ​video​ ​production​ ​industry​ ​can​ ​also​ ​poses​ ​a​ ​threat​ ​to​ ​the​ ​industry.​ ​The​ ​truth​ ​is​ ​that​ ​with​ ​the advancement​ ​of​ ​technology,​ ​it​ ​is​ ​now​ ​easier​ ​for​ ​individuals​ ​to​ ​produce​ ​home​ ​videos​ ​and​ ​musical​ ​videos​ ​without the​ ​help​ ​of​ ​professional​ ​film​ ​and​ ​video​ ​production​ ​companies. Tatum​ ​Studios​ ​will​ ​provide​ ​a​ ​unique​ ​location​ ​for​ ​the​ ​film​ ​and​ ​television​ ​industry​ ​with​ ​a​ ​specialist​ ​range​ ​of​ ​high technology​ ​and​ ​secure​ ​facilities,​ ​pre-and​ ​post-production​ ​services,​ ​and​ ​range​ ​of​ ​skills​ ​and​ ​expertise.​ ​That​ ​will keep​ ​up​ ​with​ ​advancing​ ​digital​ ​production​ ​technology,​ ​ensure​ ​high​ ​speed​ ​connectivity,​ ​and​ ​provide​ ​security and​ ​on-site​ ​editing​ ​facilities.

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Markets ​When it comes to film production business, there are no exemptions to who you can market your services products to especially finished movies. Your movies can be market to adults, children, teenagers, corporate​ ​organization,​ ​government​ ​and​ ​everyone​ ​who​ ​can​ ​afford​ ​to​ ​purchase​ ​a​ ​movie​ ​et​ ​al. Competition: ​We are mindful of the fact that there is stiffer competition in the film production industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Tatum Studios™ Film Production Company might be a new entrant into the film production industry in the United States of America, but our competitive advantage lies in the power of our team​ ​and​ ​the​ ​latest​ ​film​ ​production​ ​equipment​ ​that​ ​we​ ​have. Financial​ ​Projections: ​2017 2018 2019 Revenue: ​ ​(dollars​ ​in​ ​thousands) ​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​$737,364 ​ ​​ ​​ ​​ ​​ ​​ ​​ ​$1,037,573 ​ ​​ ​​ ​​ ​​ ​​ ​$1,452,448 II.​ ​Company​ ​Overview Company​ ​Profile •​ ​​Newnan,​ ​Georgia •​ ​​2015 •​ ​​Corporation Company​ ​Vision/Mission​ ​Statement • ​Tatum Studios, Inc. will produce quality motion pictures, independent films, episodic television productions, and other media that provides audiences with extraordinary entertainment – all while producing an incredible “return​ ​on​ ​investment”​ ​(ROI)​ ​for​ ​the​ ​investor(s). Past​ ​Accomplishments • ​Tatum Studios’ helped its current production, “Cruzin”, turn a $10,000 budget to a production value. Of $100,000!

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III.​ ​Industry​ ​Analysis Market​ ​Need • ​Tatum Studios has created strategies that will enable them reach out to various corporate organizations and individual who they know will need our products and services. They have conducted market research and surveys and will ensure that the film and video production company attracts the kind of artists and clients that cannot​ ​or​ ​do​ ​not​ ​want​ ​to​ ​work​ ​within​ ​the​ ​confines​ ​of​ ​a​ ​big​ ​studio​ ​production. Market​ ​Fundamentals The​ ​purpose​ ​and​ ​goal​ ​of​ ​Tatum​ ​Studios​ ​marketing​ ​initiative​ ​will​ ​be​ ​to:

● attract​ ​independent​ ​production​ ​companies​ ​to​ ​the​ ​region ● foster​ ​production​ ​of​ ​original​ ​material​ ​for​ ​domestic​ ​consumption ● facilitate​ ​commercial​ ​television​ ​and​ ​feature​ ​film​ ​productions ● promote​ ​a​ ​distribution​ ​and​ ​exhibition​ ​of​ ​films​ ​and​ ​television​ ​programs ● advertise​ ​support​ ​of​ ​creative​ ​needs​ ​required​ ​during​ ​postproduction

The marketing strategy for Tatum Studios’ will be based on cost effective promotions geared towards generating interest and awareness in the studio’s production and post-production capabilities; billed as easily accessible alternatives. This initial thrust will include, but is not exclusive to, the procurement of representation on the radio, paid advertisements (in industry trades and media publications), regular media updates (press releases) publicized on our own commercial website, and most importantly through recommendations​ ​derived​ ​from​ ​our​ ​clients.

Market/Industry​ ​Overview • ​The Movie and Video Production industry has grown moderately over the five years to 2017, benefiting from steady demand for entertainment but challenged by disruption to its traditional distribution channels. Box office sales have grown sluggishly, mainly as a result of higher ticket prices rather than increased attendance. Consequently, the industry's business model has shifted as studios prioritize blockbusters and increase their reliance on foreign distribution. Meanwhile, competition has intensified among the major studios that control the bulk of the industry, leading to a spate of high-profile acquisitions and higher bids for creative properties. Over the five years to 2017, industry revenue is expected to increase at an annualized rate of 2.5% to $43.9 billion,​ ​including​ ​growth​ ​of​ ​2.3%​ ​projected​ ​in​ ​2017​ ​alone. Market/Industry​ ​Trends ● Online video is one major trend in the film industry. Recent statistics from ComScore show that on an average day in 2011, over 100 million Americans viewed online video content. This represents growth of 43 percent over the previous year. Well over 43.5 billion films were streamed in December 2011 alone; a 44 percent increase over the previous year. This growth shows no signs of dwindling, as people increase the absolute number of videos they watch, in addition to viewing longer form content on leading video sites such as Netflix and Hulu. Entrepreneurs that are venturing into the film industry are coming in with creativity and good business skills. The fact that it is highly competitive in the industry does not in a way stop some film companies from declaring profits year in year out. Another known trend in the film industry is that most film production companies are trying as much as possible to recreate themselves on a regular basis and to be on top​ ​of​ ​their​ ​game.

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Relevant​ ​Market​ ​Size • ​Over the five years to 2022, the industry is expected to sustain modest growth. Shifting domestic distribution channels, including a sluggish box office, will continue to pose a challenge for the industry. Meanwhile, new digital players that have already inched into film production will pose a threat to major studios unlike any they have faced since the premier of the talkie. However, the overall industry will remain in demand, and foreign distribution of US films will likely continue growing strongly over the period. Over the five years to 2022, industry​ ​revenue​ ​is​ ​projected​ ​to​ ​increase​ ​at​ ​an​ ​annualized​ ​rate​ ​of​ ​2.0%​ ​to​ ​$48.4​ ​billion. Unique​ ​Qualifications •Tatum Studios is an independent film company in the truest sense given that the Company secures its financial resources independently, thus enabling it to focus on and produce economical, cost-effective content, while​ ​offering​ ​filmmakers​ ​and​ ​creative​ ​talent​ ​a​ ​streamlined,​ ​non-bureaucratic​ ​environment​ ​in​ ​which​ ​to​ ​work.

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IV.​ ​Customer​ ​Analysis Customer​ ​Needs • ​Georgia hosted more feature film productions in 2016 than any other market, including the United Kingdom and California, per a new study from Film L.A., the not-for-profit film office that serves the Greater L.A. region. Viewed from a national perspective, Georgia helped the United States' film industry maintain its dominance over many international competitors who could otherwise have been the beneficiary of the jobs and production spending generated by these feature projects. The need for additional resources, especially studio space is evident to the growth of the industry needs. Tatum Studios will give Georgia film makers additional options when​ ​filming​ ​and​ ​producing​ ​quality​ ​print. Target​ ​Customer​ ​Profile • In view of that, Tatum Studios had created strategies that will enable them reach out to various corporate organizations and individual who they know will need those products and services. Tatum Studios has conducted the market research and will ensure that the film and video production company attracts the kind of artists​ ​and​ ​clients​ ​needed​ ​to​ ​make​ ​them​ ​successful. Below​ ​is​ ​a​ ​list​ ​of​ ​the​ ​people​ ​and​ ​organizations​ ​that​ ​we​ ​have​ ​specifically​ ​market​ ​those​ ​services​ ​to;

● Households ● Artists ● Advertising​ ​Agencies ● Corporate​ ​Organizations​ ​(Branding​ ​and​ ​Advertising​ ​Agencies​ ​et​ ​al) ● Churches ● Teenagers,​ ​Adults​ ​and​ ​Children ● TV​ ​stations

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V.​ ​Competitive​ ​Analysis Direct​ ​Competitors • ​Conglomerate companies of the Big 6 having such as tight hold over the film industry. They comprise 90 percent​ ​of​ ​the​ ​US​ ​and​ ​Canadian​ ​box​ ​office​ ​revenue. Indirect​ ​Competitors •Tatum Studios’ core strength lies in the power of the team and the latest film and production equipment that they have. A team that can go all the way to give the clients value for their money; a team that can produce world-class movies that can favorable compete with movies produced by leaders in the industry. Tatum Studios is well positioned in the heart Atlanta - Newnan – Georgia, and they know they will attract quality clients from the​ ​first​ ​day​ ​they​ ​open​ ​the​ ​film​ ​production​ ​company​ ​for​ ​business. As a new film production company based in Atlanta - Newnan - Georgia the headquarter of film production in the world, it might take some time for our organization to break into the market and attract some well – established artist and bigger corporations and investors; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion our business the way we would​ ​want​ ​to. Competitive​ ​Advantage • This is a do it yourself world, that’s where Tatum Studios sees this industry going and that’s what they need to​ ​assistant​ ​the​​ ​indie​​ ​filmmaker,​ ​and​ ​we​ ​what​ ​the​ ​​indie​​ ​filmmaker​ ​to​ ​achieves​ ​their​ ​dreams.

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VI.​ ​Marketing​ ​Plan Products​ ​and​ ​Services • Tatum Studios does not want to leave any stone unturned when it comes to producing the best products and services. Film Production Company is going to offer a variety of services within the scope of the film and video production​ ​industry​ ​in​ ​the​ ​United​ ​States​ ​of​ ​America. Our intention of starting our film business in Atlanta - Newnan - Georgia is to make profits from the film and we​ ​will​ ​do​ ​all​ ​that​ ​is​ ​permitted​ ​by​ ​the​ ​law​ ​in​ ​the​ ​US​ ​to​ ​achieve​ ​our​ ​aim​ ​and​ ​business​ ​goals. Our​ ​business​ ​offering​ ​is​ ​listed​ ​below:

● Action​ ​and​ ​adventure​ ​films ● Comedy​ ​films ● Drama​ ​films ● Thriller/suspense​ ​films ● Documentaries ● Other​ ​films​ ​(Commercials​ ​and​ ​Advertisement​ ​et​ ​al) ● Creating​ ​a​ ​timeline​ ​of​ ​production​ ​for​ ​film​ ​and​ ​ensuring​ ​that​ ​timelines​ ​are​ ​met ● Seeking​ ​financing​ ​for​ ​film ● Producing​ ​film​ ​programming ● Publicizing​ ​film​ ​productions ● Distributing​ ​film​ ​(if​ ​the​ ​company​ ​is​ ​also​ ​involved​ ​in​ ​all​ ​the​ ​above) ● Film​ ​Consultancy​ ​and​ ​Advisory​ ​Services

Branding​ ​and​ ​Promotions​ ​Plan • Tatum Studios ​has been able to work with brand and publicity specialist to help them map out publicity and advertising strategies that will help work their way into the heart of the target market. They are set to take the film and video production industry by storm, which is why they have made provisions for effective publicity and advertisement​ ​of​ ​the​ ​studio​ ​company.​​ ​​ ​​Some​ ​platforms​ ​they​ ​will​ ​be​ ​using​ ​are:

● Social​ ​Media ● Networking ● IMDB ● Referrals

Distribution​ ​Plan • The pricing schedule is determined by the studio space required, by the size of the area used, (square footage) and the time the producer needs to film the project. Pricing is then determined on a daily, weekly, monthly or other satisfactory time element. This is the base rental rate for the studio and a similar charge is used​ ​for​ ​the​ ​post​ ​production​ ​offices.

All other services and utilities are charged as they occur or are required. Utilities are metered and are charged back​ ​to​ ​the​ ​tenant​ ​with​ ​an​ ​appropriate​ ​surcharge​ ​added​ ​for​ ​office​ ​staff.

Within the Industry basic rental rates cover a wide spectrum, ranging full day/10hrs $2000 entire 8,000 square foot and half day/5hrs $1000 studios. Another factor is the ceiling height and the building characteristic, all of which​ ​relate​ ​back​ ​to​ ​the​ ​rental​ ​fee.

All other rental rates are within the mid-range of the rent spectrum and are reflective of the local competitive market​ ​space​ ​available. VII.​ ​Operations​ ​Plan

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Key​ ​Operational​ ​Processes •​ ​The​ ​key​ ​operational​ ​processes​ ​that​ ​Tatum​ ​Studios​ ​needs​ ​to​ ​accomplish​ ​on​ ​a​ ​daily​ ​basis​ ​to​ ​achieve​ ​success​ ​are:

● To generate​ ​a​ ​comfortable​ ​net​ ​profit​ ​by​ ​the​ ​second​ ​year. ● To develop systems of production for each product category that are easy to replicate with new clients

to​ ​keep​ ​it​ ​simple​ ​and​ ​fun. ● To have a client relationship system and call plan that will keep us on top of each of our client's

scheduled​ ​needs​ ​at​ ​all​ ​times Business​ ​Milestones •​ ​​Check​ ​List​ ​/​ ​Milestone

● Business​ ​Name​ ​Availability​ ​Check: ​Completed ● Business​ ​Incorporation: ​Completed ● Renting​ ​of​ ​Office​ ​Facility: ​In​ ​Progress ● Setting​ ​Up​ ​of​ ​The​ ​Recording​ ​Studio: ​In​ ​Progress ● Intellectual​ ​Property​ ​Protection​ ​and​ ​Trademark: ​In​ ​Progress ● Opening​ ​of​ ​Corporate​ ​Bank​ ​Accounts​ ​various​ ​banks​ ​in​ ​the​ ​United​ ​States: ​Completed ● Opening​ ​Online​ ​Payment​ ​Platforms: ​Completed ● Application​ ​and​ ​Obtaining​ ​Tax​ ​Payer’s​ ​ID: ​Completed ● Application​ ​for​ ​business​ ​license​ ​and​ ​permit: ​Completed ● Purchase​ ​of​ ​All​ ​form​ ​of​ ​Insurance​ ​for​ ​the​ ​Business: ​In​ ​Progress ● Conducting​ ​Feasibility​ ​Studies: ​Completed ● Generating​ ​part​ ​of​ ​the​ ​start​ ​–​ ​up​ ​capital​ ​from​ ​the​ ​founder: ​In​ ​Progress ● Applications​ ​for​ ​Loan​ ​from​ ​our​ ​Bankers: ​In​ ​Progress ● Writing​ ​of​ ​Business​ ​Plan: ​Completed ● Drafting​ ​of​ ​Employee’s​ ​Handbook: ​In​ ​Process ● Drafting​ ​of​ ​Contract​ ​Documents: ​In​ ​Progress ● Design​ ​of​ ​The​ ​Company’s​ ​Logo:​​ ​In​ ​Progress ● Graphic​ ​Designs​ ​and​ ​Printing​ ​of​ ​Packaging​ ​Marketing​ ​/​ ​Promotional​ ​Materials: ​In​ ​Progress ● Recruitment​ ​of​ ​employees: ​In​ ​Progress ● Purchase of the Needed studio / musical gadgets, furniture, office equipment, electronic appliances and

facility​ ​facelift: ​In​ ​progress ● Creating​ ​Official​ ​Website​ ​for​ ​the​ ​Company: ​In​ ​Progress ● Creating​ ​Awareness​ ​for​ ​the​ ​business​ ​(Business​ ​PR): ​In​ ​Progress ● Health​ ​and​ ​Safety​ ​and​ ​Fire​ ​Safety​ ​Arrangement: ​In​ ​Progress ● Establishing​ ​business​ ​relationship​ ​with​ ​key​ ​players​ ​in​ ​the​ ​industry: ​In​ ​Progress

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VIII.​ ​Management​ ​Team Chief​ ​Executive​ ​Office Studio​ ​Manager Marketing​ ​Executive Management​ ​Team​ ​Members •​ ​​Chief​ ​Executive​ ​Office Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities. Responsible for providing direction for the business Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy. Responsible for signing checks and documents​ ​on​ ​behalf​ ​of​ ​the​ ​company​ ​valuates​ ​the​ ​success​ ​of​ ​the​ ​organization. Studio​ ​Manager ● Responsible for managing every activity that goes on in the studio. Responsible for managing the company’s

video​ ​editing​ ​department.​ ​Handle​ ​any​ ​other​ ​responsibility​ ​as​ ​assigned​ ​by​ ​the​ ​Chief​ ​Executive​ ​Officer. Marketing​ ​and​ ​Sales​ ​Executive ● Once​ ​the​ ​movie​ ​is​ ​ready,​ ​then​ ​the​ ​marketing​ ​team​ ​will​ ​go​ ​out​ ​to​ ​market​ ​and​ ​promote​ ​the​ ​film. Identifies, prioritizes, and reaches out to new partners, and business opportunities et al Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects. Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients, cinema operators and movie distributors Develops, executes and evaluates new plans for expanding increase sales Documents all customer contact and information Represents the company in strategic meetings. Helps to increase sales and growth for the company.

Management​ ​Team​ ​Gaps •​ ​​Some​ ​Management​ ​gaps​ ​that​ ​need​ ​to​ ​be​ ​address​ ​for​ ​Tatum​ ​Studios​ ​to​ ​be​ ​successful​ ​are:

● Chief​ ​Operating​ ​Office ● Production​ ​Office​ ​Manager

Board​ ​Members •​ ​​Advisory​ ​Board:

● MINTER & ASSOCIATES, LLC​. - ​General Counsel for the company which will tie me in as the company's legal​ ​counsel.

● Elmer Davis, Jr., MBA, ALM - ​Finance and Marketing over 25 years of progressive experience in finance, including working with private and non-profit organizations as well as Fortune 500 corporations.

● Todd​ ​Anduze​ ​–​​ ​​Small​ ​Business​ ​Development ● Nyssa Green – ​Emmy Award winning makeup artist, The Green Agency. Makeup artist to news anchors

on​ ​atl&co​ ​11Alive. ● Chris McLaurin – Technology Operation Manager over 25 years of progressive experience in technology

of​ ​Fortune​ ​500​ ​corporations.

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IX.​ ​Financial​ ​Plan Revenue​ ​Model •​ ​​The​ ​revenue​ ​for​ ​Tatum​ ​Studios​ ​is​ ​a​ ​mixture​ ​of​ ​actual​ ​filming​ ​and​ ​postproduction​ ​needs​ ​of​ ​the​ ​customers. Financial​ ​Highlights Key​ ​Assumptions •​ ​​The​ ​key​ ​assumptions​ ​are​ ​based​ ​on​ ​the​ ​funding​ ​and​ ​the​ ​marketing​ ​of​ ​the​ ​business.​ ​​ ​Over​ ​the​ ​past​ ​five​ ​years, major​ ​motion​ ​picture​ ​production​ ​has​ ​generally​ ​consolidated​ ​within​ ​a​ ​few​ ​select​ ​genres​ ​that​ ​studios​ ​have determined​ ​to​ ​be​ ​the​ ​most​ ​likely​ ​to​ ​generate​ ​significant​ ​returns​ ​on​ ​investment. Topline​ ​Projections •​ ​​The​ ​Topline​ ​3​ ​year​ ​projections​ ​are​ ​well​ ​within​ ​the​ ​growth​ ​trends​ ​and​ ​the​ ​Georgia​ ​market.​ ​​ ​The​ ​first​ ​years​ ​the revenue​ ​will​ ​be​ ​$737,364​ ​with​ ​a​ ​net​ ​profit​ ​of​ ​$292,080,​ ​the​ ​second​ ​year​ ​the​ ​revenue​ ​will​ ​be​ ​$1,037,573​ ​and​ ​the third​ ​year​ ​$1,452,448. Funding​ ​Requirements/Use​ ​of​ ​Funds •​ ​​Tatum​ ​Studios​ ​founder​ ​is​ ​seeking​ ​$300,000​ ​in​ ​capital​ ​for​ ​startup​ ​company.​ ​These​ ​funds​ ​will​ ​be​ ​used​ ​to:​ ​a) establish​ ​film​ ​studio,​ ​commercial​ ​build​ ​corporate​ ​offices,​ ​b)​ ​maintain​ ​overhead​ ​expenses,​ ​c)​ ​acquire​ ​and​ ​secure scripts,​ ​d)​ ​fund​ ​project​ ​production​ ​budgets,​ ​e)​ ​fund​ ​multi-faceted​ ​marketing​ ​and​ ​promotion​ ​budgets.​ ​A​ ​staged infusion​ ​of​ ​capital​ ​over​ ​the​ ​course​ ​of​ ​the​ ​first​ ​10​ ​months​ ​of​ ​operations​ ​will​ ​provide​ ​Tatum​ ​Studios​ ​with​ ​the necessary​ ​financial​ ​resources

As​ ​Tatum​ ​Studio​ ​reaches​ ​the​ ​a​ ​fore​ ​mentioned​ ​levels​ ​of​ ​profitability,​ ​several​ ​lucrative​ ​exit​ ​scenarios​ ​become realistic​ ​including​ ​the​ ​opportunity​ ​to​ ​be​ ​acquired​ ​by​ ​a​ ​major​ ​Film​ ​company​ ​and,​ ​depending​ ​on​ ​investor preferences,​ ​the​ ​ability​ ​to​ ​liquidate​ ​ownership​ ​positions.

Exit​ ​Strategy​ ​(or​ ​Repayment​ ​Strategy) •​ ​​The​ ​ability​ ​to​ ​sustain​ ​in​ ​this​ ​market​ ​place​ ​is​ ​real​ ​and​ ​attainable,​ ​and​ ​the​ ​ability​ ​to​ ​leave​ ​the​ ​market​ ​place should​ ​Tatum​ ​Studios​ ​wish​ ​to​ ​change​ ​the​ ​scope​ ​of​ ​their​ ​business​ ​is​ ​also​ ​attainable.​ ​The​ ​most​ ​logical​ ​exit strategy​ ​would​ ​be​ ​to​ ​sell​ ​to​ ​another​ ​existing​ ​studio​ ​currently​ ​residing​ ​in​ ​the​ ​province.​ ​If​ ​this​ ​strategy​ ​was​ ​not effective​ ​other​ ​buyers​ ​would​ ​be​ ​sought​ ​from​ ​within​ ​the​ ​global​ ​market​ ​place. The​ ​secondary​ ​or​ ​fallback​ ​position​ ​would​ ​be​ ​to​ ​liquidate​ ​the​ ​assets​ ​as​ ​a​ ​commercial​ ​development​ ​site​ ​and​ ​the possible​ ​use​ ​of​ ​the​ ​stage​ ​building​ ​for​ ​warehousing.​ ​All​ ​the​ ​exit​ ​plans​ ​would​ ​be​ ​able​ ​to​ ​generate​ ​a​ ​profit​ ​or​ ​the recovery​ ​of​ ​the​ ​asset​ ​value​ ​at​ ​a​ ​very​ ​minimum.

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Example​​ ​​Investor​ ​ROI As​ ​a​ ​1%​ ​contributor​ ​to​ ​the​ ​aggregate​ ​investment​ ​raised​ ​by​ ​the​ ​film​ ​of​ ​$1.5M,​ ​the​ ​$15K​ ​Investor​ ​is​ ​entitled​ ​to 1%​ ​of​ ​the​ ​Investor’s​ ​Share​ ​of​ ​the​ ​Net​ ​Proceeds,​ ​in​ ​addition​ ​to​ ​the​ ​repayment​ ​with​ ​interest​ ​described​ ​above. $15K​ ​INVESTOR’S​ ​SHARE: ​ ​ $3,875 115%*​ ​of​ ​Gross​ ​Receipts** ​ ​ ​ ​$17,250 1%​ ​of​ ​Net​ ​Proceeds ​ ​ ​ ​$​ ​3,875 ​ ​ ​ ​_________ Total​ ​ROI​ ​for​ ​$15K​ ​Investor: ​ ​ ​ ​$21,125*** * ​ ​Assumes​ ​a​ ​15%​ ​interest​ ​on​ ​"first​ ​out"​ ​monies. ​ ​Interest​ ​rates​ ​can​ ​vary,​ ​typically​ ​9%​ ​to​ ​20%. ** After​ ​payment​ ​of​ ​distributors’​ ​fees​ ​and​ ​costs​ ​and​ ​unmet​ ​items​ ​in​ ​Budget​ ​as​ ​described​ ​above. *** This​ ​figure​ ​is​ ​for​ ​illustrative​ ​purposes​ ​only. ​ ​It​ ​is​ ​based​ ​on​ ​the​ ​assumptions​ ​and​ ​estimates​ ​as​ ​set​ ​forth​ ​in this. Example.​ ​ ​Actual​ ​ROI​ ​will​ ​be​ ​based​ ​on​ ​actual​ ​Gross​ ​Receipts,​ ​distributor​ ​fees​ ​and​ ​costs,​ ​unpaid​ ​budget​ ​amounts and​ ​actual​ ​Net​ ​Proceeds,​ ​each​ ​of​ ​which​ ​may​ ​be​ ​substantially​ ​higher​ ​or​ ​lower​ ​than​ ​the​ ​figures​ ​set​ ​forth​ ​in​ ​this Example.

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X.​ ​Appendix The​ ​Appendix​ ​is​ ​used​ ​to​ ​support​ ​the​ ​rest​ ​of​ ​the​ ​business​ ​plan. Include​ ​the​ ​following​ ​(if​ ​applicable)​ ​in​ ​the​ ​Appendix: •​ ​​Projected​ ​Income​ ​Statements,​ ​Balance​ ​Sheets​ ​and​ ​Cash​ ​Flow​ ​Statements •​ ​​Technology:​ ​Technical​ ​drawings,​ ​patent​ ​information,​ ​etc. •​ ​​Product/Service​ ​Details •​ ​​Partnership​ ​and/or​ ​Customer​ ​Letters •​ ​​Expanded​ ​Competitor​ ​Reviews •​ ​​Customer​ ​Lists

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