Entrepreneurship assignment

BCO215 ENTREPRENEURSHIP & NEW VENTURE CREATION - Task brief & rubrics

Task

Final assignment: entrepreneurship, business model definition and funding

• This is an individual task.

• You are requested to discuss the following points, applying the concepts from the course:

o Entrepreneurship and the entrepreneur:

▪ Discuss traits and attitudes of entrepreneurs and how they are key to create and grow a new business.

o Business Model: based on the new venture you defined on assignment 1 or an existing incipient business (avoid businesses that have already

escalated or are consolidated such as Airbnb, Glovo, Uber, Tesla, etc.)

▪ Use the business model canvas to define the key elements of the business model and explain how the different elements of the business

model are consistent, and support the value proposition and competitive advantage.

o Funding:

▪ In the case of your new business or the selected business, discuss which funding sources you would consider for its creation and/or

growth and justify it. Outline the implications of the funding for you/the entrepreneurs and the business.

▪ Identify which specific players of the ecosystem would be more interesting for you/the entrepreneurs to connect with, to get funding or

advance in the project, and explain it.

• Expected table of contents:

o Entrepreneurship and the entrepreneur

o Business Model

o Funding

o Bibliography

• The format of this assignment is a report, that should be uploaded in pdf.

Formalities:

• Wordcount: minimum 1.250 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 13 – Via Moodle (Turnitin). Day and hour limit: Sunday 16/01/2022 23:59 CEST.

Weight: This task is a 60% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the concept of entrepreneurship and main traits of entrepreneurs.

• Outcome 2: evaluate funding sources and their match with the business plan.

• Outcome 3: demonstrate analytical and conceptual skills.

• Outcome 4: demonstrate discussion and presentation techniques.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(25%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%)

Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Evaluation (25%)

Student critically discusses and assesses in excellent ways, constructing a coherent argument.

Student critically discusses and assesses in good ways, constructing a mostly coherent argument to present some justification.

Student attempts to critically discuss and construct a coherent argument, although it may lack justification.

Student makes little or no appreciable attempt to critically discuss, or constructs an argument that lacks coherence or justification.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.