DIGITAL LEADERSHIP Task

BDI223 DIGITAL LEADERSHIP Task brief & rubrics

Task

Assignment 3- Roadmap Project: Digital Transformation

• This is an individual assignment

• You are requested to select a company and develop the roadmap for its digital transformation: you will need to apply digital strategies to detect new

digital trends and develop the roadway to a digital business transformation.

o Company description: describe the business, its main product(s)/service(s) and its competitive advantage.

o Digitalization analysis: identify and explain the digitalization needs and problems of the company, as well as the digital trends that can have

more significant impact on the business and the organization, and explain it.

o Roadmap: build a roadmap for the digital transformation of the business, based on the previous analysis.

You will have the opportunity to discuss a first draft of the report with the lecturer in session 12 and 13 of the course, in order to receive formative

feedback.

• Expected table of contents:

o Company description

o Digitalization analysis

o Roadmap

o Bibliography

• The format of this assignment is a report, that should be uploaded in pdf.

Formalities:

• Wordcount: minimum 1.250 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 13 – Via Moodle (Turnitin). Day and hour limit: Sunday 08/05/2022 23:59 CEST

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the importance of transformative digital business leadership.

• Outcome 2: apply digital strategies to detect new digital trends and opportunities.

• Outcome 3: develop a roadmap for digital business transformation.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(30%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Analysis (25%) Student analyzes the case in excellent ways, identifying and explaining the most relevant issues and trends.

Student analyzes the case in good ways, identifying and explaining most of the relevant issues and trends.

Student analyzes the case, identifying and explaining some issues and trends. Misunderstanding may be evident.

Student applies little analysis or fails to analyze and explain relevant issues and trends, or irrelevant. Misunderstands are evident.

Proposal (25%) Student makes a highly adequate and comprehensive roadmap that follows on coherently from the evaluation and is well- justified.

Student makes an adequate and comprehensive roadmap, connected to their evaluation and justified.

Student makes a fairly adequate and comprehensive roadmap that bears some connection to their evaluation and attempts to justify it.

Student attempts to make an adequate and comprehensive roadmap, although it bears little relation to the evaluation and is weak and unsupported.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.