DIGITAL LEADERSHIP case study

BDI223 DIGITAL LEADERSHIP Task brief & rubrics

Task

Assignment 1- Case Study: Failure & Success at Digital

• This is an individual assignment

• You are requested to discuss the reasons of failure of a company that once was leading the market, and how other companies emerged and gained that

leadership, thanks to digital.

o Select one of these companies: Barnes & Noble, Kodak, Blockbuster, Nokia, Blackberry.

o Case study analysis and discussion

▪ Describe the company, the context in which they were market leaders and the reasons of their leadership in the market.

▪ Discuss critically:

• the factors that led the company to the loss of leadership position in the market, focusing on digital,

• how another company or other companies in the sector leveraged successfully on Digital to gain leadership in the same market

or disrupted it.

Ensure to explain the factors for failure of the selected company and the factors of success of the new leader(s).

• Expected table of contents:

o Introduction

o Case Study discussion

o Conclusion

o Bibliography

• The format of this assignment is a report, that should be uploaded in pdf.

Formalities:

• Wordcount: minimum 850 -1.000 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 3 – Via Moodle (Turnitin). Day and hour limit: Sunday 13/02/2022 23:59 CEST

Weight: This task is a 25% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: critically evaluate success factors and failure in digital business

• Outcome 2: identify the main company access to build up digital business leadership

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(25%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Evaluation (25%) Student critically discusses and assesses in excellent ways, drawing outstanding and well-justified conclusions.

Student critically discusses and assesses in good ways, drawing relevant and justified conclusions.

The student makes some attempt to critically discuss the statement and/or provide conclusions.

The student makes little or no appreciable attempt to critically discuss the statement and/or provide conclusion.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.