Social Media Marketing Task
Y123
TaskbriefSalesandpurchasingmid-termgroup32022MOD3.docxCOURSE CODE: BC0226 COURSE NAME: SALES & PURCHASING MANAGEMENT Task brief & rubrics
Task
The students are supposed to answer the following questions in groups of 3 bearing in mind that the course is focusing on the B2B relationships, therefore the examples should be B2B oriented.
The task is oriented towards understanding the topics related to Selling, Sales management, Personal selling and sales force.
Questions:
1. In your opinion, what is a key to obtain high selling results? Do you think that establishing trustworthy relations would guaranty success in sales?
2. What are the challenges facing the modern Personal Sellers in the actual B2B market? Explain the Personal selling process.
3. Based on the example of pharmaceutical industry demonstrate the different seller roles. Choose at least 3 go-to-market channels which you consider the most effective nowadays and describe how they are used.
Formalities:
· Wordcount: 1500 - 2000 words
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Week 6, Sunday 6th March 23:59 – Via Moodle (Turnitin).
Weight: This task is a 25% of your total grade for this subject.
It assesses the following learning outcomes:
· Outcome 1: Understand the sales management function as part of the overall company strategy and the processes involved in go-to-market activities.
· Outcome 2: Describe the importance of personal selling as part of IMC.
· Outcome 3: Analyze the different stages of the personal selling process and its participants.
Rubrics
|
|
Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
|
Knowledge & Understanding (30%) |
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. |
Student understands the task and provides minimum theory and/or some use of vocabulary. |
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
|
Application (30%) |
Student applies fully relevant knowledge from the topics delivered in class. |
Student applies mostly relevant knowledge from the topics delivered in class. |
Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. |
Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. |
|
Critical Thinking (20%) |
Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. |
Student critically assesses in good ways, drawing conclusions from relevant authors and references. |
Student provides some insights but stays on the surface of the topic. References may not be relevant. |
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. |
|
Communication (20%) |
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. |
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
