Global Business

BCO311-GLOBAL BUSINESS Task brief & rubrics

Resit Task Brief

As an individual assignment, you will need to pick-up a franchise company of your choice that:

• Is listed in the Entrepreneur 500 ranking ( https://www.entrepreneur.com/franchise500/2020 )

• And that is not yet present in the popular Republic of China

You will develop and submit an analysis report listing and explaining the following concrete questions/topics:

1. (20%) The different Strategic steps the company must follow to succeed in China.

2. (20%) The specific Market segments it will target,

3. (20%) The new Chinese subsidiary development phases in order to expand through new Chinese franchises.

4. (20%) The opportunity for growth, the competitor’s, environmental and SWOT analysis for entering the Chinese market and its main competitive advantages in China.

5. (20%) The company 5-year Strategic Objectives for growth in China.

You will need to:

• Apply and highlight the concepts and theories learned in the course • Use models, graphs, images and templates to enrich the report

Formalities:

• Type of Report. Uploaded into Turnitin as a PDF • Word count: 2.500 – 3.500 • Line Spacing: 1,5 • Cover, Table of Contents, References and Appendix are excluded of the total word count. • Font: Arial 12 pts. • Text alignment: Double Justified. • The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: SUNDAY 13th DECEMBER 2020, 23:59HRS ON MOODLE

Weight: Resit – worth 100% of the overall grade – Please remember resits are capped at 70%

Learning Assessments

It assesses the following learning outcomes:

• gain a deep understanding of the combination of localization and globalization factors; • be able to discuss the means and ways to develop abroad; • critically examine various management functions and constraints in an international environment; • assess and evaluate the challenges (currency risk, shipping, cultures) and rewards of international expansion;

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Fail <60

Synthesis (30%)

Student selects all relevant concepts, demonstrating an excellent understanding of the task.

Student selects some key concepts, demonstrating a good understanding of the task.

Student selects a few concepts, demonstrating a fair understanding of the task although some concepts might be missing

Student fails to select relevant concepts, demonstrating insufficient understanding of the task.

Student fails to select relevant concepts, demonstrating very limited/no understanding of task.

Knowledge & Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Student fails to understand the task and attempts to answer the question

Evaluation (30%)

Student constructs a coherent argument to present a well-justified report.

Student constructs a mostly coherent argument to present a report with some justification.

Student attempts to construct a coherent argument and present a report, although it may lack justification or demonstrate minor misunderstandings.

Student attempts to construct an argument and present a report, although it lacks justification or demonstrates misunderstandings.

Student is unable to construct an argument to present their report. Insufficient/ no justification is provided and significant misunderstandings are in evidence.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting the page limit.

Student communicates their ideas clearly and concisely, respecting the page limit.

Student communicates their ideas with some clarity and concision. It may be slightly over or under the page limit.

Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the page limit.

Student fails to communicate ideas clearly or concisely and excessively over or under the page limit.