business plan

BCO 215 ENTREPRENEURSHIP & NEW VENTURE CREATION FINAL Task brief & rubrics

Task: written and oral summative assignment

Develop a business plan – Part 2

This final assessment is a written submission exam and will be released in week 11 of the course.

Students are required to provide a final business plan report that they have been working on in the midterm assessment.

Revisit all the research and analysis done in the midterm assessment to improve the first part of your business plan

Include at least the following additional information in your business plan:

o Elevator Pitch – write a speech (1-3 minutes length) where you explain the business and where you try to persuade investors to

participate in your business

o Sales forecast. Use at least two different methods to justify your year 1-5 sales forecast. Indicate what assumptions are you considering

and what real/researched information are you using for the estimation

o Marketing strategy and budget. Explain the main 3 strategies you will use to achieve your sales

o Define the legal structure and the initial capital required

o Define the outsourcing services you will use. Describe all the functions that you have to cover and identify which ones you will hire

employees or you will do yourself and which ones will be provided by a third party. Justify your answer and estimate the cost of it

o Risk & Insurances. Are you planning to hire any insurance policy?

o Basic Financial study:

 Calculate the break-even of your project

 Present a 5-year basic P&L. Explain the main assumptions and calculate the ROI

Formalities:

 Word: Word count: 1000 -1500 words.

 Cover, Table of Contents, References and Appendix are excluded of the total word count.

 Font: Arial, size 12,5

 Text alignment: Justified

 The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week (12) – Via Moodle (Turnitin). Submission deadline 9 th January 2021 at 23:59 CEST

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

 Outcome 1: Understanding sales forecast and marketing strategy

 Outcome 2: Understanding legal forms, initial capital and outsourcing resources

 Outcome 3: Understanding financial project viability

 Outcome 4: Developing public speaking skills (presenting and defending a project)

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class. Value proposition, competitive advantage, positioning, business model, limited liability company, break even

Student applies mostly relevant knowledge from the topics delivered in class. Value proposition, competitive advantage, positioning, business model, limited liability company, break even

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. Value proposition, competitive advantage, positioning, business model, limited liability company, break even

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. Value proposition, competitive advantage, positioning, business model, limited liability company, break even

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.