Mini assignment Sales and purchasing management
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Taskassignment13.docxCOURSE CODE BCO226 COURSE NAME Sales & Purchasing Management Task brief 1 & rubrics
Case Study
The sales plan
The sales plan is on of the more important plans within a sales organization and for the entire company. It represents the following elements:
· The strategy of the company
· The strategy and objectives of the sales department
· A photography of the external market
Questions:
1. Give an overview of the sales plan of a company and its main elements.
2. Explain how the company manages its sales activities and their alignment with the rest of departments of the company
3. Describe the main tasks of a Sales Manager (including the importance of the type of business organization for sales activities)
4. Include the explanation of some important metrics within a sales plan.
5. Give an overview of how the sales Organizational would look like and why.
6. Include references and in-text citations through the Harvard referencing Style
7. Minimum words: 1.000
Learning outcomes:
· understand the sales management function as part of the overall company strategy and the processes involved in go-to-market activities
· assess different sales organization structures and to design them. according to company strategy and competitive environment
This work:
Is individual
is due within 2 weeks of launching and must be uploaded to Moodle
is worth 50% of the cases assignments (the total of which is 40% of the course grade)
Grading Rubrics
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Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal 60-69 |
Fail <60 |
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Criterion 1 (45%) |
The student demonstrates proficient understanding of the sales management function as part of the overall company strategy and is able to use company evidence to do so.
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The student demonstrates sound understanding of the sales management function as part of the overall company strategy and is able to use company evidence to do so.
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The student shows understanding of the sales management function as part of the overall company strategy but fails to identify key implications in the company evidence.
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The student attempts to understand the sales management function as part of the overall company strategy but fails to identify implications in the company and shows certain misunderstandings.
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The student fails to attempt/understand the sales management function as part of the overall company strategy.
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Criterion 2 (45%) |
The student demonstrates proficient understanding of the importance of personal selling in integrated communications and is able to relate this to the company. |
The student demonstrates sound understanding of the importance of personal selling in the integrated communications and is able to relate this to the company. |
The student demonstrates understanding of the importance of personal selling in the integrated communications and is able to partially relate this to the company. |
The student attempts to demonstrate understanding of the importance of personal selling in the integrated communications but is unable to relate this to the company. |
The student attempts to demonstrate understanding of the importance of personal selling in the integrated communications but with notable errors and is unable to/does not relate this to the company |
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Communication (10%) |
The student communicates their ideas extremely clearly and concisely. |
The student communicates their ideas clearly and concisely. |
The student communicates their ideas with some clarity and concision. |
The student communicates their ideas with poor clarity and concision. |
The student fails to communicate their ideas clearly and concisely. |
