Competitive Strategy and Innovation

Step: What does the corporate culture and ecosystem need to be for innovation to succeed? Explore ecosystems in innovation.

Begin your research with these innovative companies:

 IDEO

 Tango

 Google

 Zappos

 W.L. Gore

 3M

 Boeing

While looking into these companies, think about:

 What is the corporate culture and ecosystems?

 What are the innovative products or processes of these companies?

 What are the common pitfalls within the ecosystem?

Step: What role do stakeholders play in innovation?

Task: Analyze and report on whether the new product line is achievable within a culture that supports innovation. Suggests ways that the corporation can embrace the new idea. Clearly state necessary resources.