Case study - week 6

Discussion Week 6: Setting the Focus

E-Z RP has been successfully serving small and medium size businesses while leaving the larger customers for firms like Datatronics. When Datatronics acquires E-Z RP this all changes (see Appendix B for new organization chart).

Datatronics has a very different approach to customer service.

It is a good idea to compare customer service at E-Z RP and then at Datatronics in order to contrast their two very different approaches.

Complete the chart below and post for your discussion this week for classmates to read and respond.

Appendix B

Organizational Chart