Management Communication 2

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Management Communication

Hunter Parces

WGU

2/4/2022

Motivational Email

To: Internal Personnel

From: Manager

Subject: Advantages and disadvantages of Nasaquil

Hello, Team! I am thrilled to inform you that our firm has been awarded an exclusive distribution deal for a new pharmaceutical. Nasaquil is an antiviral medicine used to treat influenza and decrease the duration of the infection. This additional drug will be included in our preventive medication delivery family early next month. Because we expect it to be in high demand, this will be a fantastic opportunity for our organization to explore a new venture of profitability. With our pharmaceutical experience, your hard work, and devotion, I am certain that we will be able to take Nasaquil far beyond what its developers envisioned. We have a fantastic strategy in place, and with your assistance, we can only become better. More information will be provided when we continue to roll out this product inside our firm. The following are some of Nasaquil's benefits and drawbacks.

Advantages

a. Reduces the duration and severity of influenza. Initial clinical studies show that this new medicine may reduce the severity of influenza symptoms.

b. It's a prescription-only drug. Another benefit is that patients who do not have health insurance or who have chosen not to get immunizations may simply pick up Nasaquil at their local pharmacy, removing the financial and emotional burden of yearly flu treatment and prevention.

Disadvantages

a. High Demand. We anticipate that Nasaquil will be in great demand, particularly because it has been clinically demonstrated to lessen the symptoms of one of the area's most dangerous and frequent illnesses. As a result, we'll need to work closely with our manufacturing partners to boost supply to meet the product's demand.

b. Challenges in shipping. Nasaqui is a temperature-sensitive drug, which means it must be shipped in temperature-controlled packages. As a result, we must collaborate with Pruhart Tech to guarantee that we get frequent and on-time delivery. Unfortunately, due to a shortage of refrigerated containers, shipment is limited to weekends only. This implies that certain personnel will be needed to work weekends so that we can safely check and store the cargo when it arrives.

I'm excited that this new drug will be delivered to our organization next month. The HR department will give further training on managing the new medication. If you want to sign up for any more hours, please talk to your manager about it and confirm before the end of the week. Please contact me if you have any questions, concerns, or thoughts about the issue at hand. Your devotion and hard work have astounded everyone in the organization, and I'd want to use this opportunity to send you my warmest greetings and best wishes.

Respectfully,

Manager

Informational email

To: External Stakeholders

From: Manager

Subject: Organizational/financial impacts of Nasaquil

Please accept my heartfelt greetings to all of our stakeholders.

It is with great pleasure that I inform you about a new medication: Nasaquil. This is a product that has been clinically tested and proven to be beneficial in reducing the duration and severity of influenza. Thanks to your ongoing investments, we will announce the new drug to the public as the fresh shipment arrives. Our Board has been working diligently to iron out the intricacies and implications of this new venture, and it is now time to share the prediction with you!

Because of the great demand for this new product, we expect to see an improvement in profitability as a firm. We expect our earnings to rise by around 27% in the next five months. Nasaquil will revolutionize the flu treatment industry and our company's profitability margins. Our focus groups have supplied the Board with enough information to show that we will need to expand headcount by 9% by the end of the year. This slight increase in employment will provide us with the manpower we need to fulfill the pre-orders we now have on file, as well as the orders we expect to receive in the next five months.

As a company, we are happy since we will not have to start from scratch since the product is supported by research from reputable health bodies. Nasaquil has been evaluated in the United States and has been authorized by the Centers for Disease Control and Prevention (CDC) as safe for human ingestion and effective in treating flu symptoms. We want to continue expanding this product internationally since the research, start-up, and launch have all been done successfully.

After doing our own research, we determined that if we can produce Nasaquil in our bigger, more efficient production plant, we can improve our yearly revenues by 33% by the end of next year. Thank you again for your support, and we are looking forward to the distribution of this innovative treatment throughout the United States. We will be working directly with a few of you to guarantee that the manufacturing operation can scale up as required to fulfill sales needs in the just-in-time environment, resulting in a significant profit rise.

If you have any questions or issues, please contact me.

Respectfully,

Manager

Consumer Blog

We all know the difficulties and disappointments that the chilly season brings. Diet and wearing warm clothing aren't always enough to prevent us from catching flu. And, with the recent increase in influenza cases, you never know whether you'll be next. You can now treat flu immediately and keep it away! Prepare yourself for a brand-new flu-cure venture. Here is what's new. Nasaquil is an over-the-counter influenza treatment that CDC has authorized. Nasaquil will have you up and running again in no time, and no one will suspect you had flu! The following are some of Nasaquil's benefits:

a. Reduces the intensity and duration of influenza symptoms: Nasaquil is a safe and effective drug to help lessen the severity and duration of influenza symptoms. This drug has been scientifically studied and shown to be helpful against flu and other respiratory viral illnesses.

b. Convenience. Nasaquil is widely accessible 24 hours a day at your local pharmacy. Unlike other drugs that need hours of waiting in a hospital, Nasaquil may be purchased at any certified pharmacy shop. Furthermore, this new flu medicine outperforms other conventional flu drugs. In certain situations, using other flu treatments necessitates taking time off; however, this is not the case with Nasaquil, which may be taken even if you are committed to a task.

c. Price. Nasaquil is reasonably priced and accessible to the general public. Money should not be a stumbling block in your quest to recover from a nagging virus or influenza.

Nasaquil is now accessible at your local pharmacy! We are convinced that Nasaquil will give you greater and quicker relief from your flu and flu-like symptoms. For further information or clarification, reach out to us on Facebook or visit our website for the most up-to-date information about our products and special offers. You may also reach us directly at (555) 555-1234.

Persuasive letter

10 February 2022,

Diego Garcia,

Pruhart Tech,

Mumbai, India,

877 Concord KJ,

55104 India

Dear Garcia,

I wanted to thank you for responding to our email last week about the refrigerated containers required for Nasaquil's debut next month.

Meeting the manufacturing demands, as we said, is our priority. As we highlighted last week, we have identified a need to manufacture 5,000 refrigerated casings in the next three months. The necessity of addressing this demand will guarantee that Nasaquil gets off to a good start and that no unexpected problems arise. We are excited to work with you on the production of these critical casings, and we would like to suggest a few changes to achieve the greatest possible outcomes in terms of profitability and meeting customer demands. We anticipate strong demand for this new product; therefore we are increasing the initial quantity from 5,000 to 10,000.

Due to the anticipated high demand, we are also suggesting that shipments be expanded to three times a week rather than just the weekend. We will be able to satisfy the predicted needs if we do so. We have already received pre-orders that have far exceeded our expectations. We respectfully urge that you grant this request to make our new product available by the beginning of next month. With the current influenza outbreaks in North America, demand is projected to rise even more, and we may be forced to run the products throughout the week. Increasing the number of shipments will undoubtedly help both firms.

Let's schedule a meeting for next week to talk about how we can effectively address my other manufacturing issues. Is next Tuesday afternoon convenient for you? Please contact me at your earliest convenience so that we can schedule a time that is convenient for both teams. You may also let me know if there are any known roadblocks so that our organization can actively help in meeting the obligations on time. We are excited to collaborate with such a prestigious business.

Sincere,

Manager

Response to a customer complaint

Greetings, customer

Thank you for contacting us to tell us about your Nasaquil experience. I'm sorry to hear that you didn't get the outcome you expected and that your wife's condition has become worse. We understand and empathize with the unfavorable outcomes you had. We'd want to set things right as soon as possible. Dear customer, I have a couple of questions for you: was your wife diagnosed with the flu or influenza by a medically qualified doctor or physician? Is your wife following the medication to the letter? When used appropriately and for the right diagnosis, Nasquil has been scientifically demonstrated to be effective. Nasaquil is beneficial in treating flu-like symptoms, according to new research conducted by the Centers for Disease Control and Prevention. We can assure you that if our pharmaceutical products are utilized to treat the correct diagnosis, they will be effective. Our primary emphasis is on our clients, and we like seeing and hearing excellent outcomes. Please tell us how your wife took Nasquil and whether or not she was diagnosed with the flu. You may contact us directly at (555) 555-1234.

Thank you again for giving us the chance to make things right.

Best wishes,

Manager

Direct message

Dear customer,

Thank you for contacting us through our social media handle and informing us of your negative experience with Nasaquil. We are also sorry if your wife's condition deteriorated as a result of using Nasaquil. As a company, we've been hearing great things from our customers about how effective Nasaquil is, particularly when it comes to treating influenza. Because of the problems you and your wife encountered with Nasaquil, our firm would want to reimburse the money you spent at our store. Please give us a copy of your billing information at [email protected].

Thank you once again for contacting us.

Manager

F1: Communication Strategies

A communication strategy is a model for attaining communication goals and objectives. It consists of various parts, such as creating communication objectives, picking a target market, and designing a strategy. A communication strategy enables the business to formulate a plan for successfully disseminating information. A prospectus business requires everyone to be productive and dedicated to their responsibility; however, this cannot be achieved without a proper communication strategy in place. Therefore, a communication strategy is effective in availing information and ensuring that every employee is provided with the right tools and information to effectively handle tasks. An effective communication strategy also promotes teamwork and collaboration in the organization.

I. Motivational Email. By presenting the Nasaquil's benefits and drawbacks, this communication technique helped to achieve the intended result. Through the email, employees were asked to cooperate fully and that some would be needed to work weekend hours to accomplish the anticipated output once the cargo comes. It was critical to communicate the benefits and drawbacks to internal stakeholders so that they were well-informed and could come forward with any questions or concerns (Imanova, 2021). The purpose of the email to internal employees was to inspire them and to gauge how enthusiastic the organization was about acquiring the new product as a whole.

II. Informational Email. This email's communication approach aided the targeted goal by discussing the product's financial and organizational implications for the firm and its stakeholders. The email also informed external stakeholders about the product's advantages and invited them to participate since it would increase revenues. It was also an excellent opportunity to communicate to stakeholders what the new product would imply for the firm in terms of profitability and other implications.

III. Blog. The blog provided an efficient means of reaching the intended audience. The target audience, in this case, is the public, which is a diverse group of people. Nasaquil's three features that set it apart from the competition were communicated in the blog, which helped achieve the intended result. This is a wonderful approach to contact people from all walks of life and market what's in it for them by demonstrating the product's advantages without overwhelming them with information.

IV. Letter of persuasion The company's views and opinions were effectively communicated to the casings maker via the persuasive letter. The letter aided the intended result by addressing Pruhart Tech's concerns in meeting the manufacturing demands for Nasaquil's anticipated shipments. The corporation might also use the persuasion letter to change the shipping days from weekends to four days a week. It also allowed the other part to take time and consider if the demands were operational and whether they would allow them to achieve the desired result.

V. Customer complaint. The consumer felt valued and acknowledged since the company responded to his concern in a caring way. Social media is a rapidly expanding platform that enables companies to engage with consumers and other stakeholders (Iankova et al., 2019). The company showed care and empathy by responding to the customer complaint, now that the complainant's wife had been ill after using Nasaquil. Responding swiftly to such remarks and fixing the problem will assist in maintaining the company's reputable image and increasing sales. The customer's issue was correctly handled by apologizing and resolving the customer's problem.

F2. Communication Methods

I. Email. In all scenarios A and B, this communication technique was employed. This kind of communication is useful in reaching big groups of people, such as external shareholders and firm personnel. Email is the most popular form of communication and is used regularly, therefore having it written down is useful to refer to and re-read if necessary. Internal personnel might get the same information simultaneously by sending out a bulk email. This kind of information may generate a lot of tension and confusion. As a result, keeping the email positive and inspiring and short and sweet was critical.

II. Blog. Blogs allows one to avail information about your firm’s products and services, as well as your opinions and ideas on certain matters. Blogging is an amazing way to give your business a personality and make it more accessible and reputable. The purpose of the blog post was to promote and raise awareness about a new drug (Chen & Behm-Morawitz, 2018). Blogs are simple to maintain and may be used for various purposes, including information, education, and product promotion. In this case, through the blog, the target consumer understood the new product and how it works. The blog also provided useful information about why the consumer should consider buying Nasaquil over other drugs.

III. Persuasion Letter. The letter’s message conveyed a sense of urgency and a strategy for achieving a stable future by working together. In comparison to an email, the letter seems more professional. In a kind but straightforward manner, the letter indicated what may be anticipated in the future months when the product was pushed out to satisfy demand. The message also emphasized the significance of collaborating with the company.

IV. Social media. Social media is a relatively new phenomenon. Twitter, LinkedIn, Facebook, and Instagram are some of the most popular and powerful social media sites that enable companies to interact and communicate with prospective customers wherever they are (Pardo, Pagani & Savinien, 2022). Businesses may successfully engage their target through some of the most popular social media platforms by laying out a strategic plan. In this situation, social media was an excellent communication tool since it allowed the public to view and read the complaint thread and know that the firm was concerned and ready to solve the problem.

References

Chen, S. W., & Behm-Morawitz, E. (2018). Deciphering blog users: Young adults’ personalities, motivations, and perceived importance of blog features. Information, Communication & Society, 21(10), 1493-1505.

Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81, 169-179.

Imanova, N. (2021). THE IMPORTANCE OF THE EMAIL LANGUAGE IN THE MEDIA DISCOURSE. InterConf, 230-235.

Pardo, C., Pagani, M., & Savinien, J. (2022). The strategic role of social media in business-to- business contexts. Industrial Marketing Management, 101, 82-97.