Assignment 4: Final Business Plan

Name: Terrance Winston

Instructor: Talil Abrhiem

Course: BUS: 313 Introduction to Entrepreneurship

Assignment 2: Target Market Segment

Date: November 4, 2019

Primary Target Market Segment

I will like to start my own Non-Profit mentorship program designed for youth men ages 7-18 years of age. I am planning to do this the industry of performing arts. I have a heart and passion for working with youth males that come from single parent households to two parent households. This program will be dedicated to youth men throughout the Gulf Coast. Organizing a youth program has many advantages for the youth themselves, as well as for the entire community. This organization will provide young people a forum to fully, effectively deal with an issue that is especially important to them, such as youth violence or education.

My reasons are as following:

· Promoting open youth-to-youth communication

· Multicultural bridge building

· Enhancing leadership development among young people

Secondary Target Market Segment

My second target plan is to find a location for my business. Having a location will guarantee a place for the youth to come too. It can help reduce the risk of becoming involved in unsafe activities, such as using drugs and alcohol. Being involved in an organization and having a solid foundation, they can develop a "safe" identity, and are less likely to participate in unsafe activities to feel they belong.

My reasons are as following:

· Having a safe space for youth

· It helps young people to make healthy choices