Financials

Target Market and Sales Force

Institution

Name

Target Market and Sales Force

The ideal customers for Fruity Surprise are virtually everywhere considering that the smoothie business has dissolved the age segmentation of clients across all regions. This is mainly based on the healthy dieting which is a popular talk among the young and the old. The ideal client for Fruity surprise is the customer that is willing to spend a little extra for a little helping of healthy juice compared to the sugary and calorie filled beverages supplied in the market. This client base understands the main difference between drinks and beverages that are bought in similar stores or companies but do not make any promises and guarantees about the health of the client and companies like Fruity Surprise which does. The customer understands the importance of having a qualified nutritionist and dietician for that extra healthy helping of fruit and vegetables (Aghdaie & Alimardani, 2015). The Fruity Surprise target market understands that organic labels in all their foods are critical for their well-being. The ideal client for Fruity Surprise is aged between the ages of 6-70 years old males and females with that extra need for staying healthy and enjoying fruity frozen products which are customizable to their requirements and taste preferences (Cardozo, 2018). The target market lives around the Bay Area and spends a significant amount of their time working in the companies located in the region or studying in high schools, colleges, and universities within the area. These types of people want professional advice and guarantees when it comes to their health. They are inclined to not only quality but the health advantage of products of popular beverages in the market (Aghdaie & Alimardani, 2015). Our Target at Fruity Surprise needs a frozen fruit juice store that they can go to and receive a unique experience and product at the same time.

Through this information, the right sales force can be formed. This is because it forms a basis for marketing, information delivery, literacy on the product and methods of approaching the clients within the area. For example, the information provides a baseline for identifying potential clients. This means that the sales force have some directionality when it comes to launching of the firm. They can start at busy schools and companies to capture the attention of the students and workers as well as the general public within the area.

Sales Force

The ideal salesperson for Fruity Surprise is above average literate on matters to do with fruit juices. This is because majority of the clients are educated and mostly working looking for a way to reduce their calorie intake without affecting their jobs (Albers et al., 2015). The ideal salesperson has the right customer skills including communication and public speaking skills. The right sales force for Fruity Surprise is informed on the health advantages of fruity products as opposed to the other beverages. The sales force must be able to show the customer that they are making a good choice (Roberts, 2018). The right sales force understands the customer base, students and workers are people with limited time to waste. This means that the ideal salesperson must have the right energy and ability to take orders without mixing them to ensure faster and quality services. The right sales force for Fruity Surprise must be well dressed and presentable, flexible, customer oriented and an embodiment of the healthy population or the health-conscious population. This is because for the products to sell the customers must believe and trust that the fruity Surprise products do not add more of the calories they want to take. Most customers are likely to trust people that have gone through the Fruity experience (Roberts, 2018).

References

Aghdaie, M. H., & Alimardani, M. (2015). Target market selection based on market segment evaluation: a multiple attribute decision making approach. International Journal of Operational Research, 24(3), 262-278.

Albers, S., Raman, K., & Lee, N. (2015). Trends in optimization models of sales force management. Journal of Personal Selling & Sales Management, 35(4), 275-291.

Cardozo, M. (2018). Specialty smoothie bar business plan(Doctoral dissertation, California State University, Northridg

Roberts, D. L. (2018). The Best Green Smoothies for Weight Loss: Over 30 Simple Recipes for Healthy Eating. One Jacked Monkey LLC via PublishDrive.