Branding

Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

· Target Market

· What is a target market?

· What is the target market of the product or service selected?

· What is the importance of selecting a target market?

· What issues and questions must be considered when selecting and managing a target market?

· Branding

· What is a brand?

· Why is branding important?

· After selecting a current, common health care brand, address the following:

· What images or thoughts do you relate to that brand?

· Does the branding appeal to the market? Do those images influence consumers' decisions to buy or use that brand?

· Is the product successful?

· What is the profitability of the product and what is the effect on the bottom line?

· If this were your product or service, what might you do differently?

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Format your assignment according to APA guidelines.

Submit your assignment.

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