Industry analysis Paper and PPT

Any human being or a living object can be a potential market. This product creates a very important thing for all humans. A potential virtual afterlife. Our target audience consists 3 main categories.

1. Elders / senior citizens: After a certain age death is a common thing, but with this product

They also live with their loved ones both in life and death now.

2. Sick people: Every sick person goes through a lot of pain and trauma during their sickness, but they go through all that with a little hope of living with their family and loved ones. With this product then escape from that pain and still stay with their beloved.

3. People in accidents and emergencies fighting for life: Nobody can plan life, when something unwanted happens and you only have few minutes to live with this product you can live virtually and save a lot of pain and suffering for your family. The above mentioned are the three main important categories, but any human is potential target for this product with right publicity this product is as necessary as air/ water, it would be a necessity as much as mobile in today’s world.

The target market in pick is Indian subcontinent, As an Asian Indian myself I would very much understand the feeling of the people there and what exactly would be appealing to them to market the product the effectively. This market is very challenging to capture the market in India because, it is country that believes in karma and spiritual forces strongly. So, it would be hard to sell them a virtual heaven for anybody not from that place. As in India many people live to die in many temples. But India is country with strong family values and bonding. Many parents live and die for their children and many children spend lots of money to save their parents from any illness. They make a lot of effort to live together as much as they can. With this product we can sell them a family that they can stay with forever without fearing death. As a person inside I can design and implement marketing and also suggest all changes that are required to make the product as per the needs and execute it for the best results possible.