assignement 2

Week 3 RE: Target Market TechIq encompasses the needs of the customer. We do Cradle to grave type jobs making the customer our #1 priority. From consultation to enterprise integration we handle it all. Demographic Description: Age, income range, gender, family size, education, occupation, et cetera. The population of 4.14k people with a median age of 34.2 and a median household income of $50,810.Job likelihood hood was a warehouse worker with high school GED. Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition. North East, PA this is the 100-mile radios in my location. Lifestyle Description: Where do your customer's shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera? Most of the NEPA community shops local, leisure activities are hunting, fishing, and farming. 90 Percent of families drive pickups because of the value of business and leisure activities. Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking? Customers may not be fun-seeking and spend the majority of their time in groups, They may be limited to the lifestyle in this area. They may have a desire to perform tasks as everyone. They may seek an easier, slower pace to perform everyday tasks. Purchasing Pattern Description: How will your target market uses the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera? The customers will use this service/products since there are limited Technology companies as compared to the Tri-state area, Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)? The price point and persistence are going to be essential to the customers. We do have a customer service call line that we offer a service that users can call in and get free support for a limited amount of time. After the time a small per minute or per call fee applies. We also offer onsite/instant on-call packages also. ---------------------------------------------------------------------------------------------- You show an understanding of the target market, but you need to narrow it down to a specific category. You must clarify the demographic information for your target market: Focus on a specific age range, income range occupation, education, etc. You do not have to describe the population in the city you live in or plan to run the business. Focus your description on the people more likely to purchase what you have to sell. See the example below and try to describe your target market in a similar manner. Then, you can provide the lifestyle, psychographic, purchasing pattern description, etc. any relevant information about your target market. For example, demographic information may show you that a likely user for your product is a male between ages 25 and 34 who earns between $25,000 and $35,000 per year and has a four-year college degree. The target market description should be clear and cohesive for each of the subcategories. Check out Chapter 7 in the textbook for more information and page 109 in the textbook for a list of demographic characteristics you can choose from. Narrow this down for Assignment 2.