Case study

Case Study : Motorola India: On Razr Thin Ice

Take home case study analysis Week 10 Deadline: Thursday 11/12 at 11.59 pm EST ( Boston Time ) 20 % of the Final grade

QUESTION1

What factors should a company like Motorola consider before entering a new market ?

• Base your answer on theMotorola case study and on the class content about business going global and Globalization, culture, technology, internal and external environment

• Use 3 dimensions from PESTEL framework

QUESTION 2

What might be some reasons Motorola lost ground while other firms such as Nokia continued to control significant share ?

• Base your answer on Motorola case study. • And on the class content about business going global, culture, technology ( internal and

external environment ) and For this part use the Threats and Weaknesses from the SWOT analysis framework. • And use 2 S from the frameworkM7S: Staff, Skills, Style, Structure , Shared values, System, Strategy • Porter 5 forces ( The needed forced from Porter 5 forces )

QUESTION 3

If you were Motorola CEO after it penetrated the Indian market. What would you do to avoid share loss both in the Indian market and the global market.

• Base your answer on your opinion and class discussion and material and external resources. • Use a business Framework of your choice that will complement your answer.