Report writing of how Social media channels impacts an university on their core business.

Contents 1.Introduction 3 2. Monash university profile 4 2.2 Mission and vision of Monash University 4 3. Social media channels used by Monash University 5 3.1 Facebook 5 3.1.1 Marketing using Facebook page 6 3.1.2 Keeping current students connected 7 3.2 LinkedIn 7 3.2.1 LinkedIn a tool for Monash University to recruit best talents 7 3.2.2 Professional connection for Monash graduates with alumni 8 4.Instagram 9 4.1Instagram hashtags 9 5.Twitter 9 6. Instant chat reply Facebook, LinkedIn 10 7. Negative impact of social media 10 8.Social media policy of Monash University 11 9.Recommendations for additional social media platform 11 10.Conclusion 13 11.References 13 12.Appendices 15