How can the Wolt (company name) increase the market share by 10% entering the international market Amsterdam, Netherlands?

Question: How can the Wolt (company name) increase the market share by 10% entering the international market Amsterdam, Netherlands?

Note: The analysis must be based on this problem statement based on realistic not on assumptions. Focus on increasing 10 percent market share by entering Amsterdam, Netherland

Table of Contents

1. Introduction

1.1 Back ground of the company (No need to write)

1.1 Delimitation(6 lines)

1.2 Methods

Primary data/secondary data

(questionnaire (Interview)

2. Internal Analysis (Wolt)

2.1 Organizational Structure

2.2 Supply Chain Management (Include CSR)

Note: Kind of this table

2.3 VRIN analysis (based on the wolt)

2.4 Financial Performance (ratio Analysis of wolt)

Note: Using 2016 annual report

3. Strategic analysis (For Wolt focusing on Economic growth; market growth and entering the new market)

3.1 SCOR model (focusing on Amsterdam market)

3.2 Ansoff Growth Matrix

3. Smart Model

1. Sales Strategy (for Wolt in Amsterdam Market)

4. Offensive Sales Strategy

1. Sales and Marketing Plan(for Wolt in Amsterdam Market)

5. Sales Force

5. Sales Organization

1. Action Plan/Activity Plan(Budgeting and marketing/promotion based on realistic, looking on Amsterdam market)

1. Recommendations

8. Bibliography

9. Appendix

Note: references from book, article. Give footnotes; use APA style for bibliography

Font 12 times roman

Margin Normal

Page A4

Line spacing 1.5

The project size must be maximum 10 pages excl. front page, table of contents, table of authorities and appendices.

The assignments must be based on realistic, assumptions are not acceptable

Restaurants

Wolt

End users