How can the Wolt (company name) increase the market share by 10% entering the international market Amsterdam, Netherlands?

Question: How can the Wolt (company name) increase the market share by 10% entering the international market Amsterdam, Netherlands?

Table of Contents

1. Introduction

1.1 Background about company

1.2 Problem area

How can the Wolt (company name) increase the market share by 10% entering the international market Amsterdam, Netherlands?

1.3 Delimitation

1.4 Methods

Primary data/secondary data

(Survey, questionnaire (Interview)

2. Internal Analysis

2.1 Organizational Structure

2.2 Strategic focus

2.2.1 Mission

2.2.2 Vision

2.2.3 Goal

2.3 Supply Chain Management (Include CSR)

Note: Kind of this table

2.4 VRIN analysis

2.5 Financial Performance (ratio Analysis)

2.6 Porter’s Generic Model

3. External analysis

3.1 PESTEL analysis of Amsterdam, Netherlands

Political: How does it affects the wolt to expand.

Political…….

Economics: GDP, Inflation rate and unemployment rate helps/affects the business growth rate of WOLT.

Culture: Use Hofstede model in brief, cultural differences

Technology:

Ecological: Bicycle is used to deliver the products and also talk about sustainability

Legal:

3.2 Porter’s five forces (Amsterdam Market for Wolt)

5 factors need to describe

Supplier (Restaurants) delivering different quality menus like sushi, street food, Indian, Greek, italian etc)

Competitors (Online company who deliver the food jus like Wolt ina Amsterdam market and compare with Wolt)

New Entrants (New online mobile service company)

Buyer (potential Customer, Buying behaviour)

Substitute (…..)

3.3 SWOT analysis (Amsterdam market for WOLT)

3.4 4p’s/7P’s of marketing mix (Design The marketing plan for Wolt)

3.5 Porters’s Generic (which is best for Wolt in Amsterdam Market)

4. Strategic analysis (For Wolt focusing on Economic growth; market growth and entering the new market)

4.1 SCOR model

4.2 Ansoff Growth Matrix

4.3 Smart Model

5. Internationalization Theory

5.1 The Uppsala Model

Experimental Knowledge

Psychic Distance

6. Market Segmentation (B2B between supplier(restaurants) to Wolt and B2C between Wolt to Consumer)

Brief in B2B and Elaborate in B2C

6.1 Segmentation

Choose one useful segmentation either geographic

Behavioral, demographic, Pshycographic(based on realistic Approach)

6.2 Targeting (end consumers)

100 percent home delivery and takeaway in Netherland. (Euromonitor.com)

6.3 Positioning

7. Entry Mode

7.1 Contractual Mode

8. Sales Strategy

8.1 Offensive Sales Strategy

9. Sales and Marketing Plan

9.1 Sales Force

9.2 Sales Organization

10. Action Plan/Activity Plan (Budgeting and Marketing/Promotion)

11. Finding and Recommendations

12. Bibliography

13. Appendix

Note: references from book, article. Give footnotes; use APA style for bibliography

Font 12 times roman

Margin Normal

Page A4

Line spacing 1.5

The project size must be maximum 20 pages excl. front page, table of contents, table of authorities and appendices.

The assignments must be based on realistic, assumptions are not acceptable

Restaurants

Wolt

End users