Qualitative Prospectus Template
TableData
Table 2.1 Overview of Main Research Methodologies, With Common Methods (used with permission) [Acknowledgment: Deep, deep thanks to Dr. Anne MacCleave, Professor Emerita
(MSVU), for vetting and validating the core concepts contained in this table]
Research Paradigm Positivistic Postpositivistic
Research Methodology Quantitative and Empirically Based Qualitative
Qualitative
Empirical (Scientific)
Interpretive (Humanistic)
Critical (Power)
Intent of Inquiry Explore, describe, predict, control, and explain
Understand Emancipate
AXIOMS
Epistemology
(What counts as knowledge and ways of knowing [criteria for evaluating knowledge]? How should we study the world? What is meaningful evidence or
– The one truth is out there waiting to be discovered via the scientific method
– Strive for certainties, laws of behaviors, and principles
– Truth is created, and there is more than one truth; knowledge relies on humans’ interpretations of their world
– Strive for confidence
– Truth is grounded in the context
– Knowledge is grounded in social and historical practices
– Knowledge is
insights? How does knowledge arise?
that provide explanations leading to predictions and control of phenomena
– Knowledge is objective (bias- free)
– Knowledge is dualistic (fragmented and not connected); mind and matter are separate
– Only knowledge generated using the scientific method is valid
– Only things that can be seen (observed or experimented) are worthy of study
– Knowledge comes from using the scientific method (experiments or
– Knowledge is constructed by people
– Agreed-upon knowledge in one culture may not be valid in another culture
– Takes into account social and cultural influences on knowledge creation
– Knowledge is subjective or intersubjective and includes perspectives
– Research is often perspective- seeking, not truth-seeking
– There are many ways of knowing aside from the scientific method (e.g., stories, spiritual experiences, religion, the
emancipatory, created through critically questioning the way things “have always been done”
– Knowledge is about hidden power structures that permeate society
– Knowledge is dialectic (transformative), consensual, and normative
– Knowledge is about the world, the way things really are, and is subject to change
nonexperimental methods)
sacred, the mystical, wisdom, art, drama, dreams, music)
– Knowledge can be cognitive, feelings, or embodied
Ontology
(What should be the object of the study? What is human nature? What does it mean to be human? What counts as a meaningful statement about reality? How do people make choices? What is the nature of reality? How can reality be meaningfully portrayed?)
– Reality is out there; the world is a universe of facts waiting to be discovered
– There is a single reality made of discrete elements: When we find them all through the scientific method, we have a full picture of reality
– A single reality exists that people cannot see
– A fact is a fact; it cannot be
– Reality is in here (in people’s minds and/or collectively constructed)
– Social reality is relative to the observer, and everyday concepts need to be understood to appreciate this reality
– The focus is on the life-world and shared meanings and understandings of that world
– Reality is socially
– Reality is here and now (it is material, actually of the world, not imagined)
– Reality is shaped by ethnic, cultural, gender, social, and political values, and mediated by power relations
– Reality is constructed within this social-historical context
– Humans are not confined to
interpreted
– The true nature of reality can only be obtained by testing theories
– Seeing is believing
– Laws of nature can be derived from scientific data
– Human nature is determined by things people are not aware of and have no control over
– Humans are passive, malleable, and controllable
– Reality is determined by the environment, inherited potential, or the interaction of the two
constructed via the lived experiences of people
– Human nature is determined by how people see themselves
– Humans are active and self- creating
– Human beings can act intentionally (need capacity and opportunity)
– Reality can be a product of people’s minds or the interactions of persons
– Reality constitutes that which is constructed by individuals in interaction within their contexts and with other people
– Reality is conditional upon
one particular state or set of conditions; things can change
– Human beings have the capacity to exercise control over social arrangements and institutions: They can create a new reality
– Humans who are oppressed are able to emancipate themselves and challenge the status quo
– Reality is never fully understood and is deeply shaped by power
– Seek to truly understand the real circumstances (i.e., the political, social, and institutional
– Reality is external to our consciousness (not a product of our minds)
human experiences
structures) in order to change the power balance
Logic
(How do people come to their understandings? What is acceptable as rigor and inference in the development of arguments, judgments, insights, revelations, or social action?)
– Deductive, rational, formal logic
– Through objective observation, experts form research questions and hypotheses and empirically test them
– Concerned with prediction, control, and explanation
– Clear distinction between facts and values
– Strive to generalize universal laws
– The goal of
– Inductive logic, attempting to find various interpretations of reality and recognize patterns that govern and guide human behavior
– Assumes researchers can help people become aware of their unconscious thoughts
– Concerned with meanings and understandings so people can live together; how people make sense of their world
– Meaningful findings are more valuable than
– Inductive logic, aimed at emancipation
– Attempt to reveal ideologies and power relationships, leading to self- empowerment and emancipation
– Concerned with the relationship between meanings and autonomy and with responsibility as citizens
– Concerned with critiquing and changing society
research is replication and theory testing, leading to control, predictions, and explanations
generalizations
– The goal is to understand lived experiences from the point of view of those living them
– The goal of research is a credible representation of the interpretations of those experiencing the phenomenon under study
– The intent is to create contextualized findings
– The goal of research is to reveal power relationships leading to changes in the status quo and more autonomy, inclusion, and justice
– Determine sources of oppression (whether internal or external)
– Focus on complex generative mechanisms that are not readily observable (e.g., it is hard to observe consciousness raising)
Axiology – Values-neutral – Values-laden – Values-
(What is the role of values and perceptions? The role of researchers and participants? How is what is studied influenced by the researcher and the participants? What is the relationship between the researcher and the participants?)
(often ignored)
– Moral issues are beyond empirical investigation
– No place for bias, values, feelings, perceptions, hopes, or expectations of either researcher or participant
– Researcher tries to control for anything that can contaminate the study
– The relationship between researcher and participant is objective and dualistic (separate with no interchange)
– The intent is to uncover the beliefs, customs, and so forth that shape human behavior
– Bias, feelings, hopes, expectations, perceptions, and values are central to the research process
– Participants play a central role in the research, even instigating it
– The perspective of the “insiders” supercedes that of the researcher
– The role of the researcher is to uncover conscious and unconscious explanations people have for their life through dialogue with and among participants
oriented and values-driven
– Researchers’ proactive values concerning social justice are central to the research
– The intent is to critically examine unquestioned values, beliefs, and norms to reveal power
– The researcher works in collaboration with citizen interlocutors as conversational partners in dialogue
– The researcher seeks to understand the effects of power so as to help people empower themselves
– The very participatory
– The relationship between the researcher and participants is intense, prolonged, and dialogic (deep insights through interaction)
research process is grounded in terms of the insiders’ perspective, respecting that researchers have contributing expertise (balance both)
– The role of the researcher is to challenge insiders with expert research findings leading to self-reflection and emancipation
– The intent is to create change in society by emancipating citizens to take action
– The relationship between researcher and participants is dialogic, transactional, and dialectic (transformative)
Methods Common to Each Methodology
(Appreciating the mixed methods methodology, which employs quantitative and qualitative approaches in the same study)
Seeking causality, laws, and relations via:
Quantitative:
Experiments
Quasi- experiments
Field experiments
Surveys
Seeking relations and regularities via:
Qualitative:
Quasi- experiments
Field experiments
Surveys
Ethnoscience (new ethnography)
Ethnography
Seeking theory, meanings, and patterns via:
Phenomenology
Case studies
Content analysis
Grounded theory
Natural/ interpretive inquiry
Discourse analysis
Thematic analysis
Document analysis
Seeking meanings and interpretations via:
Case studies
Discourse analysis
Ethical inquiry
Seeking reflection, emancipation, and problem solving via:
Action research
Discourse analysis
Participatory research
Critical analysis
Feminist inquiry
Reflective phenomenology
Phenomenology
Case studies
Content analysis
Life history study
Narrative research
Hermeneutic inquiry
Heuristic inquiry