Prof Double R

profilePROFESSOR CALLEN
Table4.7FiveMajorTechnologiesTrajectories.docx

Table 4.7 Five Major Technological Trajectories

Supplier Dominated

Scale Intensive

Science Based

Information Intensive

Specialized Suppliers

Typical core products

Agriculture Services

Traditional manufacture

Bulk materials consumer durables Automobiles Civil engineering

Electronics Chemicals

Finance Retailing Publishing Travel

Machinery Instrument Software

Main sources of technology

Suppliers Production learning

Production engineering Production learning Suppliers Design offices

R&D Basic research

Software and systems departments Suppliers

Design Advanced users

Main tasks of innovation strategy

Positions

Based on nontechnological advantages

Cost-effective and safe complex products and processes

Develop technically related products

New products and services

Monitor and respond to user needs

Paths

Use of IT in finance and distribution

Incremental integration of new knowledge (e.g., virtual prototypes, new materials, B2B*)

Exploit basic science (e.g., molecular biology)

Design and operation of complex information processing systems

Matching changing technologies to user needs

Processes

Flexible response to user

Diffusion of best practice in design,

production and distribution

Obtain complementary assets Redefine divisional boundaries

To match IT-based opportunities with user needs

Strong links with lead users