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Unit Code: MIS782 Unit Name: Value of Information

Final Examination T1, 2020

DEAKIN UNIVERSITY

FACULTY OF BUSINESS AND LAW

FINAL EXAMINATION TRIMESTER 1, 2020

Unit Code: MIS782

Unit Name: Value of Information

Instructions for candidates:

· This examination is open book.

· Save this file on your computer using the file name as: StudentID UnitCode. For example: 123456789 MIS782

· Input your answers in this document by typing your response below each question number in the designated area.

· You must upload your final responses as a Microsoft Word document.

· Estimated writing time is 2 HOURS.

· You must upload your responses to CloudDeakin Exam Submission DropBox within the set 48-hour deadline.

· Late submissions will not be marked

· This exam consists of five (5) questions. Answer all the questions.

· This exam paper carries a total of 50 marks. This examination constitutes 50% of your assessment in this unit.

· Remember to save your work regularly.

· If you encounter any technical issues with CloudDeakin, please contact the eSolutions Service Desk online or via phone (1800 463 888; +61 5227 8888 if calling from outside Australia) and record your ticket number as evidence of technical issues during the examination period.

All candidates MUST complete this section

Type your student ID number here: _____________________________

Exam Questions

The exam MUST NOT exceed 1500 words (excluding the references). To complete this exam, you should download the given case study about the Momenta’s competitive advantage as a fast-growth venture and answer the five questions related to this case study.

Case Study Summary: “Momenta: Sustained Success in the Artificial Intelligence Boom?”

This case describes how in less than two years a fast-growth venture became the first autonomous driving unicorn startup in China, at a valuation worth USD 1 billion. Specifically, it poses a fundamental question as to how a fast-growth venture continues to stay competitive. Founded in 2016, Momenta is an Artificial Intelligence (AI) and autonomous driving startup based in Beijing, China. Fueled by growth capital investments, Momenta has sped up its technology development in building autonomous driving “brains.” This case presents readers with an opportunity to analyse the critical issues faced by the cofounders of Momenta and provides them with avenues to explore how a fast-growth business could sustain its success in the AI boom.

This exam does not have any prescribed structure. Simply focus on answering the questions listed below. Each question is worth 10 marks.

Question 1 (10 marks) Using the VRIO framework, analyse Momenta’s key resources and capabilities to explain Momenta’s competitive advantage in the Chinese context.

Question 2 (10 marks) Discuss what dynamic capabilities have helped Momenta to ‘sense’, to ‘seize’ and to ‘transform’ or/and to ‘reconfigure’ its competences to exploit new opportunities?

Question 3 (10 marks) What are the entrepreneurial competencies of Xudong Cao, cofounder and chief executive of Momenta? Is this a resource or capability and how does it impact competitive advantage of Momenta?

Read carefully the following Excerpt from the case that describes Momenta’s plans for future investments to stay competitive in a context of AI boom:

Looking forward, Cao believes that Tier 1 automotive suppliers and OEMs will be partnering with and investing in data aggregators, technology providers, data consumers, and data-driven analytics companies to generate new revenue streams using mobility services and IoT applications in response to market demand for higher value. This will result in connected car data and transaction volume increasing on a large scale, which means that data aggregators will likely shift from a subscription model to a customized revenue-sharing model. They may employ Platform-as-a-Service and Data-as-a-Service models to provide bundled services. Thinking about how to connect all these relevant dots, Cao sits back for a moment to ponder his next move—how can Momenta capitalize on its strengths and take advantage of the AI boom?

Based on this next steps vision, answer the following two questions.

Question 4 (10 marks) The 3 F’s framework specifies three ways in which an argument in a business case could be put forth. Based on each of the F’s in the 3 F’s framework, formulate an argument that will influence Cao to invest in the aforementioned technology(ies) and innovation(s) in order to sustain its success in the AI boom. Therefore, you should have 3 arguments in total. They can be for one investment or multiple investments from the excerpt above.

Question 5 (10 marks) Using the IT Portfolio theory, explain what type of investment asset class (infrastructural, transactional, informational, strategic) these belong to and if it might change in future? Support your argument with examples from the case.

References: References and citations showing the source of all the information in the exam need to be provided (Harvard referencing style). The references used must demonstrate thorough research using quality references such as journal articles, book sections, conference papers, and industry reports with good evidence to support your arguments in the sections above. Details on referencing can be found at: http://www.deakin.edu.au/current-students/study-support/study-skills/handouts/ideas.php

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