To Catherine

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Table of Contents Internal Analysis 3 Organizational Analysis 3 Corporate Vision and Mission 3 Leadership 4 Culture, Social Responsibility and Corporate structure 5 Analysis of firm Resources 6 Tangible Resources 6 Intangible Resources 7 Company Image, Brand and Reputation 8 Culture and Incentive 8 Capabilities 8 Core Competencies 9 Focus on Customer Service 9 Targeting the Youth Market 10 Diversification Strategy 10 Financial Performance 11 Profitability 13 Management Effectiveness Ratio 14 Debt, Working Capital and Liquidity Analyses 15 Value Chain Analysis 16 SWOT Analysis 16 Strength 17 Weakness 18 Opportunity 18 Threat 19 Looking Ahead 19 TOWS Analysis 19 Recommendation 1 20 Recommendation 2 21 Recommendation 3 22 References 23

Internal Analysis

An Internal analysis of an organization is needed as it explores the competencies, financial stability and the level of competition of the organization in the market. An internal analysis helps in evaluating the Strength, Weakness, Opportunities and Threats an organization have established. The information induced through an internal analysis can be used for developing strategic plans to stay and grow in the market. This section of the paper analyzes the internal environment of T-Mobile through analysis of its core competencies, resources, Value chain, financial performance and TOWS analysis.

Organizational Analysis

T-Mobile US, Inc. is a US based company that provides telecommunication services and distributes mobile phones, tablets and accessories. It was founded in 1994 and the headquarters is located in Bellevue, Washington with Deutsche Telekom AG holding 65% ownership in the company. Globally, T-Mobile exceeds the number of subscribers by 150million and is tenth largest mobile phone service provider and is fourth largest multinational company after India’s Airtel, Spain’s Telefonica and the UK’s Vodafone. The aggressive pricing strategy have increased the customer growth and market share of the company.

Corporate Vision and Mission

T-Mobile US, Inc. is changing the way wireless services are bought by consumers and businesses by bringing in new products and through innovation in service. The company delivers tremendous wireless experience to over 72.6 million customers without any compromise in value and quality. The mission of the company is to provide reliable network and plans, quality service to the customers and increase their customer growth in the parts of the world where wireless mobile connectivity is relatively low. The vision of the company is to unveil the un-carrier 5G in all spectrum bands by 2020 and is expecting to deploy 5G in its low band 600 MHz spectrum.

Leadership

The board of T-Mobile US, Inc. have developed a set of corporate governance rules to fulfill their responsibilities to the company and stockholders of the Company. These rules or guidelines are used to make sure that the business runs smoothly and not bound by some set of rules. The board of directors with a view to increase the long-term value of the Company to stockholders, will advise on strategic issues and long-term goals by overseeing and reviewing management activities. The role of management is to manage the Company’s financial condition and operations which are overseen and controlled by Board of Directors. The implementation of the Company’s capital, financial objectives, strategy, Major business and plans are overseen, reviewed and approved by the board. The board also oversees the financial statements and internal control of financial reporting and the compensation of senior management. At T-Mobile US, Inc., it is expected that the leaders, managers follow the Code set by the board and encourage everyone to do the things right way.

John J. Legere has been serving as the director of T-Mobile since April 30, 2013 and is also the member of Executive Committee of Board of Directors. In 2012, John J. Legere joined T-Mobile USA as CEO and President and has been continuing as CEO and President after merging with Deutsche Telekom. The CEO of the company has an experience of over 34 years in the U.S technology and telecommunication industries. Before joining T-Mobile USA, he was CEO of a telecommunication company, Global Crossing Limited from October 2001 to October 2011 and served as CEO of Asia Global Crossing before that. He also served as president for Dell Computer Corporation’s, AT&T in the Asia-Pacific region and as a head of AT&T’s outsourcing program and AT&T global strategy and business development. Mr. John J. Legere has his Bachelor’s degree in Business Administration from the University of Massachusetts, a Master of Science degree as an Alfred P. Sloan Fellow at the MIT. He also has a MBA degree from Fairleigh Dickinson University and completed Harvard Business School’s Program for Management Development. ("Management & Board of Directors," n.d.)

Culture, Social Responsibility and Corporate Structure

This section includes information about the whole company which includes T-Mobile US, Inc. and Deutsche Telekom. The Organization gives their employees the opportunity to contribute their individual strengths and ideas and realize their potential. The Company is turning to digital learning methods to train and develop the skills of their employees. MagentaONE course is one such example where employees can have information about the rate plans and are planning to increase the courses in the areas of Big Data and Information Security. The Company doesn’t tolerate Harassment and Discrimination and love their diverse workforce and culture of inclusion.

Deutsche Telekom doesn’t only offer social commitment to its customers, partners and employees, but also to support the development of media skills to make young people confident. One of the initiative in this area is their Teachtoday initiative which promotes safe media. The company has also been involved in the initiative called “Yes, I Can!” since 2009 and have given children and young people from disadvantaged background an opportunity to learn key skills. The company uses ESG KPIs to quantify their performance in each area provided in the CR report. ESG(Environmental, Social and Governance) KPIs are used systematically to improve performance which are assessed in CR ratings helps provide investors with valuable information to make investment decisions. In 2015, rating agency Oekorn named the company as the world’s best telecommunications company in terms of social performance and ecological. The company slightly increased its CDP Carbon Disclosure Leadership index by one point from 98 to 99 points. The company has also been listed in STOXX Global ESG Leaders Index for the fifth year in a row.

Analysis of Firm Resources

To identify and analyze firm resources we should look at their tangible resources, intangible resources and human resources depending on the company we are analyzing. The easiest to identify and evaluate are tangible resources such as financial resources, physical assets, organizational resources etc., which are usually valued in financial statements. Intangible resources will become more important over time and are largely invisible. Some of the intangible assets are brand, image and technological assets. Human resources are the services offered by human beings in terms of knowledge, reasoning, skills and decision-making.

Tangible Resources

The evolution of T-Mobile evolves around technologies, there has been a shift in the consumer market from calling and short message services to instant messaging services like WhatsApp. T-Mobile’s key resources are financial resources, increasing customer growth, large infrastructure, human resources, R&D facilities, brand image and intellectual properties. To have sustainable competitive advantage tangible and intangible assets need to be immobile and heterogeneous. Evaluation of T-Mobile internal resources is necessary in order to achieve strategic capability. Over the past few years, T-Mobile along with the support from Deutsche Telekom is building network platform to support wireless data and voice capabilities. T-Mobile is currently using a strategic approach called Un-carrier that seeks to listen to the customer, bring innovation to industry, address customer problems and improve wireless communication experience overall. T-Mobile provides the services with the use of mid-band spectrum licenses, such as AWS (Advanced Wireless Services) and PCS (Personal Communication Services), and low-band spectrum licenses using 700 MHz A-Block spectrum. The spectrum coverage of the company is increasing tremendously and have owned or had agreements to own an average of 86 MHz of spectrum across the Top 25 markets in the U.S as of December 31, 2016 ("T-Mobile US, Inc.," n.d.). T-Mobile have also increased their network coverage by increasing their cell sites to approximately 66,000, which include distributed antenna system network and macro sites as of December 31, 2016, compared to previous year. T-Mobile have also expanded their coverage breadth and currently provide 4G LTE coverage to over 314 million people, which was zero four years ago and targeting to provide service to 320 million people by the end of 2017. T-Mobile is strong financially and are investing billions of dollars in network infrastructure. There has been an increase in the cash and cash equivalents for the company compared to its previous year, which has increased from $4582 million to $5500 million. Also the assets in terms of property, equipment and nets have also increased in 2016 from 2015. Accounts receivable have increased in 2016 when compared to 2015, however there has been an increase in asset purchase deposit has increased to $2204 million which is a good sign ("T-Mobile US, Inc.," n.d.). The company also has very good IT infrastructure including items such as servers, phone systems, computers and other telecommunication equipment’s which allow them to provide excellent customer service to customers.

Intangible Resources

The intangible assets of the company include brand, patents, company image, human resources, company culture, relationships. According to the 10-k report ("T-Mobile US, Inc.," n.d.), there has been a decrease in other intangible assets from $594 million in 2015 to $376 in 2016. However, there has been an increase in spectrum license from $23,955 million in 2015 to $27,014 million in 2016.

Company Image, Brand and Reputation:

T-Mobile is creating a Brand, Image and Reputation of its own with the implementation of new strategies like Un-carrier strategy, which seeks to listen to the customer, bring innovation to industry, address customer problems and improve wireless communication experience overall. The Un-carrier strategy will help customers upgrade their devices and move from other networks easily without any additional charges. Also, the company have created its own image by making unique ads which are done by their CEO.

Culture and Incentive:

The company has excellent training programs to its employees and the company have a great culture where they concentrate on problem solving rather than individual goals. The company gives excellent incentives to their employees by providing Health Benefits, Paid Recreation and rewards, company discounts, investment options etc., T-Mobile also has incentive programs for their customers where they give out discount coupons, movie tickets etc., through their T-Mobile Tuesday’s app.

Capabilities:

The company has developed several capabilities which helped the company to integrate their strategies and operations. T-Mobile have moved to being the 3rd largest telecommunication company in the U.S and they were able to achieve this through effective marketing strategies and providing unique network options to their customers. The company has been very efficient in its advertising strategy and have acquired widespread name recognition within popular culture by using recognizable and highly visible Spokespersons like Catherine Jeta Jones and Jamie Lee Curtis who served as Spokespersons for T-Mobile. The company also achieved brand recognition in the business world through its WiFi Hotspot network in number of locations like Starbucks. The company is working on customer retention strategies ad have implemented a strategy called Un-carrier which is helping them increase their customer base. Deutsche Telekom also has another capability which is they treat internal division as separate companies in-terms of outsourcing, this helped T-Mobile to outsource functions like R&D and Billing to T-Systems a sister company which specializes in b2b software development and R&D. The profits from this outsourcing are recognized by another segment of Deutsche Telekom. T-Mobile announced T-Mobile ONE, which helps customers use their mobile phones how they want with unlimited data plan.

Core Competencies

The abilities and capabilities of a company which help in providing competitive strategic value are Core competencies of the company. A capability must satisfy four objectives such as rare, costly to imitate, valuable and non-substitutable to consider it a core competent. The Core competencies of T-Mobile are:

Focus on Customer Service:

T-Mobile is highly committed to provide quality customer service to customer which is of a great strategic importance to the company. This differentiates T-Mobile from its competitors as technology and prices are almost same for all the companies and there is not an enormous difference in the industry. By focusing on customer service the company provides value to customer which will in turn provides value to the company. T-Mobile is being repeatedly named as the number one in terms of customer services in wireless service provider, while Verizon is being is scoring highly in some categories of customer service by J.D Powers. Providing quality customer is time consuming and highly expensive. All the top carriers in the U.S provides mobile devices from a low range to high range and offer same range of data and voice plans at almost similar prices and coverage levels. Therefore it is necessary to provide quality customer service by T-Mobile in order to differentiate from other carriers in the industry.

Targeting the Youth Market:

The positioning strategy of T-Mobile has been very successful as they were able to position the carrier in the youth market. The company was able to achieve this by the use of popular spokespersons and providing services at costs lower than average rates. The youth market is of significant value to the company as customers in this market tend to upgrade their handsets very often and adopt to new services offered by the company. Also, with the increasing technologies youth market is more likely to adopt before any other market segments. Youth market is more likely using their mobile phones as sole means of telephone services and are reliable more on mobile phones to access internet. Other firms that are directly competing with T-Mobile in this market segment is Boost Mobile which is a pay-as-you-go service, and is a subsidiary of Sprint, However, Boost is generally expensive than T-Mobile.

Diversification Strategy:

T-Mobile US, Inc. as a subsidiary of Deutsche Telekom have the advantage of using the diversification strategies of its parent company which is diversified into different segments like wired, internet communications and wireless and also provide R&D and software services. The company also has the advantage of using skills offered by the sister companies. Companies create value by sharing capabilities and resources in economies of scale.

Financial Performance

The financial performance of T-Mobile has been fluctuating in recent years, however, the revenue growth of the company has been the company’s strength. The total revenue of the company has increased from $32,052 million in 2015 to $37,242 million in 2016 which is a considerable growth. The revenue growth has been because of customer growth with the implementation of Un-carrier strategy by the company. The customer growth has resulted in the growth of net income, earnings per share, revenue. The stock price of T-Mobile has also gone up by 47% in 2016, the stock price has increased from $39.12 on December 31, 2015 to $57.51 on December 31, 2016. The second quarter results of 2017 have also shown that there is an increasing market share by the company from its competitors.

Table 1: Income Statement compared to industry average

Income Statement
$USD, In whole numbers,	T-Mobile US Inc	Industry Average of 59 Companies
except marked * or %
Column Name	-	-
Total Revenue	37,241,999,360	10,661,604,211
Cost Of Revenue	16,549,999,616	4,849,955,058
Gross Profit	20,692,000,768	6,030,190,492
Operating Expenses
General & Administrative Costs	-	1,040,035,132
SGA Expense	11,377,999,872	2,138,518,340
R&D Expense	-	40,078,496
Other Operating Expenses	5,512,000,512	2,678,323,237
Restructuring and Merger/Acquisition Costs	-	89,152,718
Amortization	-	220,314,573
Total Operating Expenses	16,890,000,384	4,905,994,295
Operating Income	3,801,999,872	1,232,141,621
Misc Other Special Charges	-	232,909,453
Interest Expense	1,730,000,000	428,528,942
Gain On Sale Of Security	-	133,801,088
Other Income (expense)	-6,000,000	-38,331,478
Pre-Tax Income	2,327,000,064	864,564,241
Income Taxes	867,000,000	384,499,301
Net Income from Continuous Operations	1,460,000,000	498,829,153
Net Income for Common Stockholders	1,404,999,936	501,153,203
Earnings per Share
Basic Earnings per Share	1.71	-0.04
Diluted Earnings per Share	1.69	-0.04
Weighted Average Shares
Basic Average Shares	822,470,272	607,844,282
Diluted Average Shares	833,054,528	609,365,130
Common Dividend	-	0.51

Profitability:

The table below shows the profitability ratios for the years 2014, 2015 and 2016. All the profitability ratios have increased in 2016 when compared to 2014 and 2013 expect for the Price per Earning ratio which decreased over the years which is a good sign. Investors would want the P/E ratio to be low. The revenue generation has been increasing for T-Mobile over the last couple of years and looking at the current trends the profitability of the company could see an increasing trend.

Table 2: Profitability Ratios T-Mobile

PROFITABILITY RATIOS:	Year End 12/31/2016	Year End 12/31/2015	Year End 12/31/2014
P/E Ratio	33.7	46.9	87.8
Gross Profit Margin on Sales	55.60%	53.50%	47.90%
Net Profit Margin (Pre-tax)	6.20%	3.10%	1.40%
Net Profit Margin (After-tax)	3.80%	2.10%	0.80%
Operating Expense to Sales	89.80%	93.60%	95.20%
Operating Profit to Sales	10.20%	6.40%	4.80%
Basic Earning Power	3.50%	1.60%	0.70%
Return on Assets (After-tax)	2.10%	1.10%	0.40%
Return on Equity	7.70%	4.10%	1.60%

Management Effectiveness Ratios

The overall Asset turnover ratio of the company has increased in 2016 when compared to 2014 and 2015. However, the company needs to improve in inventory turns ratios which could help the company increase its revenue and profitability. Overall the management of assets has been efficient and is showing good results for the company.

Table 3: Asset Management Ratios

ASSET MANAGEMENT RATIOS:	Year End 12/31/2016	Year End 12/31/2015	Year End 12/31/2014
Collection Period (Period Average)	39.5	52.4	53.5
Collection Period (Period End)	37.9	47.8	61.8
Inventory Turns (Period Average)	13.8	12.5	18.4
Inventory Turns (Period End)	14.9	11.5	14.2
Days Inventory	26.5	29.2	19.8
Working Capital Turnover	7.2	6	5.7
Fixed Asset Turnover	1.8	0.8	1.8
Total Asset Turnover	0.6	0.5	0.5

Debt, Working Capital, and Liquidity Analyses

The company’s debt and liquidity have not changed much compared to its previous years and the debt ratio remained the same over the years. The positive sign is that the current debt to total debt ratio have decreased compared to previous year which is a positive sign that the company is in profitable condition and is able to pay its debts.

Table 4: Liquidity and Debt ratios

LIQUIDITY RATIOS:	Year End 12/31/2016	Year End 12/31/2015	Year End 12/31/2014
Current Ratio	1.6	1.6	1.6
Quick Ratio	1.5	1.4	1.5
Sales/Receivables	9.6	7.6	5.9
Gearing Ratio	62.20%	63.40%	60.90%
DEBT MANAGEMENT RATIOS:	Year End 12/31/2016	Year End 12/31/2015	Year End 12/31/2014
Times Interest Earned	2.3	1.7	1.3
Equity Multiplier	3.6	3.8	3.6
Fixed Assets (net)/Net Worth	1.15	2.42	1.04
Debt Ratio	0.7	0.7	0.7
Debt to Equity	2.6	2.8	2.6
Long-term-debt to Equity	1.6	1.7	1.6
Current-debt to Total Debt	18.90%	20.80%	21.40%

Value Chain Analysis

The ultimate goal of the value chain is to generate profit and increase the value of the components used to create and operate the service. The Value chain consists of primary activities which are classified as operation, supply chain management, distribution, service and sales and marketing. Value chain analysis helps create profits by lowering costs of the activities needed without effecting the quality and services needed. Company’s should look for activities which are needed to gain profits and check if they add value to the final service. Companies should look to find services which create value and should identify which do not add value.

T-Mobile is creating a value chain through its new strategies like Un-carrier, Jump and T-Mobile ONE which are creating a value to the company and helping them create more customer growth and thus increasing revenue. Also, the customer service provided by T-Mobile also create a value to their company. With their new strategies they are able to attract more customers by allowing them to easily upgrade devices, change between networks without paying any additional fee etc.,

SWOT Analyses

The company’s subscriber growth and enhanced market share has been due to their aggressive price strategy. However, the company may negatively be impacted by the growing competition and the company’s inability to strengthen its market presence might affect its overall business.

Table 5: SWOT

Strength Aggressive pricing model Growth and increased Market share Continued investment in network infrastructure and spectrum licenses Improved profits, margins and cash flow	Weakness Declining postpaid Average Revenue Per User. Lack of diversification of services as compared to their peers.
Opportunity Strong outlook for high-bandwidth mobile communications Growing Demand for Cloud Computing Rising Demand for Consumer Electronics Products in the US	Threat Intense competition because of market saturation Regulatory environment

Strength :

T-Mobile’s biggest strength is its Un-carrier proposition which is a marketing campaign by the company that eliminates various carrier fees and drops contracts on handsets. This has been a huge success for the company as the net customer additions increased when compared to the implementation. The company has been adding new features to the Un-carrier proposition since its inception and plans to continue this with its recent additions like JUMP! On Demand which allows users to upgrade to new devices without any charges up to 12 months. Also, the company recently introduced an Un-carrier initiative called Un-carrier Next, which says there are no taxes and services fees on monthly recurring charge for T-Mobile ONE. The company introduced various plans like T-Mobile ONE which gives customers access to unlimited 4G LTE data, Unlimited calls and texts and gets price guarantee on an unlimited 4G LTE plan which allows customer to keep the price for service until they decide to change. The company have seen significant growth in its profit margins over the past two years and the company’s operating profit has increased from $1,416 million in 2014 to $3,802 million in 2016. And its net income increased from $247 million in 2014 to $1,405 million in 2016. Also, there has been an increase in revenue of the company with the increase in customer growth through its un-carrier initiative (T-Mobile US, Inc. 2017).

Weakness:

The company has many redundant and outdated network services and network sites that it still maintains. In 2014, they started decommissioning many of these sites and services whose contracts extend up to year 2028. As a result of this decommissioning the company incurred costs up to $299 million in 2014 and $376 million in 2015 and have increased more in 2016. Also, there has been a significant decrease in postpaid average revenue per user over the past two years. The company’s ARPU decreased from $49.4 in 2014 to $47.4 in 2016 which was mainly due to an increase in the non-cash revenue deferral for Data Stash. When compared to its competitors T-Mobile lacks scale and is generating less revenue than them, even though the revenue generation is higher than previous year. (T-Mobile US, Inc. 2017).

Opportunity:

New spectrum licenses are available in auction each year and acquiring these licenses is equivalent to having a larger market penetration. T-Mobile currently has LTE spectrum and technology needed in place and it is getting ready to buy furthermore licenses from the auctions. Investing in spectrum licenses is their main priority. The global mobile phone market is expected to grow from 1.5 billion units in 2014 to 1.9 billion units in 2020 which is a great benefit for T-Mobile and smart phone penetration has nearly increased 81% in the U.S alone in 2016. (T-Mobile US, Inc. 2017).

Threat:

There is a growing demand for data services and network quality. T-Mobile currently does not have enough network infrastructure in place to handle this issue. Even though it is trying to accommodate this increasing data and quality demand, it cannot address these issues in an accurate or timely manner. Also, the company has intense competition from its competitors like AT&T, Verizon who are at larger scale and have the opportunity to enjoy greater resources and scale advantages (T-Mobile US, Inc. 2017).

Looking Ahead

TOWS Analysis

A variant of SWOT analysis is TOWS analysis. TOWS gives the opportunity to discuss the strengths a company can have through its opportunities and similar other factors.

	Strength 1. Aggressive pricing model 2. Growth and increased Market share 3. Continued investment in network infrastructure and spectrum licenses 4. Improved profits, margins and cash flow	Weakness 1. Declining postpaid Average Revenue Per User. 2. Lack of diversification of services as compared to their peers.
Opportunity 1. Strong outlook for high-bandwidth mobile communications 2. Growing Demand for Cloud Computing 3. Rising Demand for Consumer Electronics Products in the US	SO: 1. With T-Mobile having the opportunity for high bandwidth mobile communication and with its strength of growing market share and aggressive pricing model they can provide high bandwidth mobile services to customers at low costs. 2. The investments in network infrastructure and licenses will help them meet the rising demand for modern technologies.	WO: T-Mobiles lack of diversification and the declining postpaid customers, can be overcome by the growing demand for cloud computing and consumer electronics. As, the company is looking for high bandwidth mobile communications.
Threat 1. Intense competition because of market saturation 2. Regulatory environment	ST: Even though the company’s strength is investing in network infrastructure and spectrum licenses, there is a threat of this being affected due to regulatory conditions by government. However, the increasing market share and profit margins of the company can help the company overcome the competition.	WT: With Declining postpaid customers and intense competition from other carriers in the market, the company needs to keep its focus on bringing new strategies and diversified services, so that they can continue to attract new customers in the future.

Recommendation 1:

Their continued and improving profits as a result of increasing customer base and customer retention can help them grab the opportunities in their core competency (telecom services). One persistent threat could be the regulations from government in the telecommunications sector which can devastate the company as they are solely dependent on this industry unlike their competitors who have diverse investments. Even though the overall customer base is increasing, the revenues in postpaid services are decreasing which could pose a threat in the future. Therefore, I would like to recommend T-Mobile to look and invest in other areas of communication sector like wireline communications. As, expanding their business in this market can increase their chances of coping with the competition from its competitors who are at large scale. This is possible with the help of their parent company Deutsche Telekom which holds more than 60% of the company.

Objective:

The objective here is to enter new markets in the communication industry with the help of their parent company.

Long Term Strategic Benefits:

Long term benefits of this recommendation would be the company would be able to overcome the intense competition from competitors and the company can also overcome regulations on wireless telecommunication from government.

Recommendation 2:

T-Mobile should consider reducing Un-carrier costs in the consumer segment in the long-run. This is because, the company’s ARPU decreased from $49.4 in 2014 to $47.4 in 2016 which was mainly due to an increase in the non-cash revenue deferral for Data Stash. This can be achieved by reducing the Un-carrier promotions in consumer segment. This needs to be achieved over the course of years without making a high damage to the company.

Objective

The objective is to reduce the costs in Un-carrier segments of the business.

Long Term Strategic Benefits

The long term benefit of this recommendation is to increase the ARPU (Average Revenue Per User) of the company. By increasing this the company can increase their revenue further and increase customer growth.

Recommendation 3:

T-Mobile should continue their investment in Infrastructure and spectrum licenses, this is because with the rising demand for cloud computing and consumer electronic products in the US, the company could provide the services to growing consumer market at different spectrums levels. Also, with the company’s vision to introduce 5G technology across the U.S by 2020 it will need as much infrastructure and spectrum licenses as possible to implement it.

Objective

T-Mobile should continue their investment in Infrastructure and spectrum licenses.

Long Term Strategic Benefits

The long term benefits of the investments would be to provide more accurate service to customer with the increasing demand for consumer electronic products. And also to reach their vision of providing 5G to all parts of the US by 2020.

References

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2. Plunket Research. (n.d.). Retrieved July 25, 2017, from http://www.plunkettresearchonline.com.jwupvdz.idm.oclc.org/researchcenter/Trends/display.aspx?Industry=3&Gen=1

3. T-Mobile financial Venture line. (n.d.). Retrieved July 25, 2017, from http://www.ventureline.com.jwupvdz.idm.oclc.org/ratio-analysis-accounting-ratios/sample/publicly-traded-company/TMUS/

4. T-Mobile revenue Statista graph. (n.d.). Retrieved July 25, 2017, from https://www-statista-com.jwupvdz.idm.oclc.org/statistics/219458/total-revenue-of-t-mobile-usa-since-2006/

5. Management & Board of Directors. (n.d.). Retrieved July 26, 2017, from http://investor.t-mobile.com/Board-of-Directors

6. T-Mobile US, Inc. (n.d.). Retrieved July 25, 2017, from https://www.t-mobile.com/company/company-info/overview/quick-facts.html

7. What's Next in Wireless: My 2016 Predictions. (2015, December 30). Retrieved July 25, 2017, from https://newsroom.t-mobile.com/news-and-blogs/2016-predictions.htm

8. T-Mobile Annual Report 2016 | Review 2016 Annual Report. (n.d.). Retrieved July 26, 2017, from https://explore.t-mobile.com/2016-annual-report

9. TMUS Financials. (n.d.). Retrieved July 25, 2017, from https://quotes.wsj.com/TMUS/financials

10. Competency Development Catalog. (2017, July 25). Retrieved from https://learning.t-mobile.com/econtent/un/OTD/OneVoice/CompetencyDevelopmentCatalog/talentmanagement.html