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Distribution Strategy:

The distribution strategy for the company will be lined alongside the goals of the company (Katsikeas et al., 2019). The goal of the company is to provide the best grooming services to the pets at home so that they remain happy and satisfied. The distribution will involve a network of organizational channels in each area of the cities like San Diego and Los Angeles to provide dog grooming services using mobile vans; equipped with all the tools and equipment required for providing these services. There will be a single level of the channel between the service providers (Company franchisee, groomers) and the customer segments; but closely monitored by the upper management (second level) based in the headquarter located in Los Angeles, CA. Service providers are located at the hotspots which increases our chance of targeting more consumers. The future rapid expansion in San Francisco and San Jose; and better reach for clients will help the company develop numerous mobile centers across the area and the country in a very short time. The channel down-streamed to the consumers is explained below:

a) Owners/Partners: Higher authorities involved in decision-making skills and ensuring the expansion of the company's distribution channel; wherever required in the near future. We are also responsible for the funds and expenses of the company.

b) Project Managers/Supervisor: Project manager will be placed at each mobile service locations to aim at managing lower authorities under them, and aiming at their highest possible productivity/ efficiency. They are also responsible to maintain a record of the permits/ licenses required for continuing business.

c) QAQC Officials: They are aimed at timely monitoring the quality of services being provided including tools, equipment, and other anticipated logistics.

d) Franchisee: Local mobile centers/owners with some business management experience; who pays an upfront fee for enjoying our established brand name and our continuous support. The products such as shampoos, deep conditioners, nail cutters, brushes, and miscellaneous tools required for services will be provided by the company.

e) Mobile Van Operators: Responsible/ licensed for operating van and providing the fastest route alternatives without disrupting the traffic rules and regulations. He is also responsible for maintaining and ensuring the cleaning services of the van.

f) Dog Groomers: Trained, certified, and experienced professionals placed either by the franchise at a service location to provide dog grooming services to the customers.

g) Customers: Individuals who seek benefits from our services and are expected to pay the company. The target consumers that do not have sufficient options near their locality or are busy professionals.

The above details indicate that there is a two-level of the channel of distribution system from the company (Owners/Partners, Project Managers & QAQC officials), Mobile centers (Franchises, Mobile van operators & Groomers), and Customers. These strategies will help to continuously monitor the progress of the company and will help the company to expand to other areas. This is because these strategies will help the company to seek the attention of those customers who do not have proper pet grooming services near their houses.

Factors influencing Distribution Strategy:

The main factor that will be influencing this distribution strategy is the satisfaction of the customers along with the better expansion of the business to new areas. Since the pricing strategy is also kept at a nominal rate and divided into monthly, bi-monthly, and one-time, there will not be much problem. A proper distribution strategy always helps a company to gain a competitive edge over its competitors (Jiménez-Asenjo & Filipescu., 2019). It also helps to completely utilize the available resources of the company. However, some of the major factors are discussed below:

a) Channel Distribution Coordination: Proper coordination could be achieved by having weekly kickoff meetings and ensuring that intermediaries know their responsibilities and other authorities involved in coordination. Any coordination issue can be resolved by involving higher authorities and the franchisee to share their business experience and provide ways to deal with them. The coordination issues are usually encountered when there is an increased level in distribution channels, which is not in our scenario.

b) Market Location: Potential areas to locate our market is where the customers look for the nearest and the lowest priced service provided without them taking a hassle to research more on the competitors. Existing loyal customers to our competitors can be lured by our existing/ new customers through them gaining the referral bonus for each new customer brought into our market.

c) Demand vs. Supply: The supply needs need to be monitored daily to avoid excessive wastage of overestimated demand, or request of supplies to meet the anticipated demand at an earlier stage. The franchisee owner will be responsible for better coordination with the company.

d) Maintenance: Maintenance of the located mobile centers and also the mobile vans will be a challenging task in view of holding licenses and permits. It is the supervisors, groomers, and mobile van operator's responsibility for proper maintenance and will be checked by the QAQC officials in a timely manner.

e) Customer feedback/Evaluation: Each mobile service locations will be evaluated based on customer feedback on mobile locations. Thus the possibility of expansion/downsizing of the respective location will be evaluated depending on the budget.

Promotional Strategy