Complete TOWS Analysis

Internal Factors

External Factors

Strengths:

1. Identifiable Corporate Name with a Good Reputation with the local Military Installations and government

2. Good Service and Warranty on work

3. Established Network with strong relationships in the area

4. Competitively priced

5. Owner’s excellent reputation and strong management due to size of the organization

Weaknesses:

1. Small Company with few employees.

2. Availability and scheduling is limited for major facilities due to limited staff.

3. Limited scope of services.

4. Local services only and primarily through military installations

5. Minimal marketing and advertising available

6. Annual revenue less than $150k (approx. $125k)

7. Salaries are low compared to competitors and other for profit organizations.

Opportunities:

1. Increase Staff to increase availability

2. Broaden market to outside of the local area.

3. Increase price and profit to match competitors

4. More visibility in local searches and online presence for marketing

SO Strategies:

WO Strategies:

Threats:

1. Similar companies in business (Local Competition: Laminar Flow Consultants, Diversified Laboratory Repair, and

2. Government shut down and budget cuts

3. Cost to maintain certification and training to stay relevant and competitive.

ST Strategies:

WT Strategies: