lecourt chic fil a (swot and tows)

Internal Factors

External Factors

Strengths:

1. Great employee base / exceptional customer service

2. Ranked #2 on healthiest fast food restaurants

3. Listed by Consumer Report as the Cleanest Fast Food Restaurant in the U.S. (Dining Area)

4. Scholarship programs for employees

Weaknesses:

1. Menu revolves around chicken only

2. No dedicated budget menu ($1 Menu) / Expensive

3. Limited hours (6 A.M. – 10 P.M. and closed on Sundays)

4. Controversial Politics / Religious Stance

Opportunities:

1. Growing focus on healthy casual dining options

2. Increase in fast food delivering services

3. Millennials eat out more often than any other previous generation

SO Strategies:

WO Strategies:

Threats:

1. Movement of fast food to vegan / vegetarian based menus

2. Increase in people who require detailed information about the origin of their food

3. Scandals involving chicken / chicken based products has increased in recent years

4. Shift to liberal political stance / non-traditional values

5. Other fast food restaurants with more diverse menus

ST Strategies:

WT Strategies: