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| Strengths, Weaknesses, Opportunities, and Threats Analysis |
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| Strengths |
My Company |
Competitor 1 |
Competitor 2 |
Competitor 3 |
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| What are your business advantages? |
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| What are your core competencies? |
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| Where are you making the most money? |
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| What are you doing well? |
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| Weaknesses |
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| What areas are you avoiding? |
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| Where do you lack resources? |
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| What are you doing poorly? |
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| Where are you losing money? |
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| What needs improvement? |
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| Opportunities |
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| Any beneficial trends? |
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| Niches that competitors are missing? |
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| New technologies? |
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| New needs of customers? |
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| Threats |
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| Obstacles to overcome? |
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| Aggressive competitors? |
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| Successful competitors? |
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| Negative economic conditions? |
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| Government regulation? |
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| Changing business climate? |
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| Vulnerabilities? |