BUS week 2
re.bertyh.elpsfuben.t
swottanalysispaper.docx1
3
This paper is just for guidance, it contains swott analysis which is not required in new paper, but it can used as a sample factors to be considered for internal and external analysis
This paper follows the following instructions
Create a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
· External forces and trends considerations:
· Legal and regulatory
· Global
· Economic
· Technological
· Innovation
· Social
· Environmental
· Competitive analysis
· Internal forces and trends considerations:
· Strategy
· Structures
· Processes and systems
· Resources
· Goals
· Strategic capabilities
· Culture
· Technologies
· Innovations
· Intellectual property
· Leadership
Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
Introduction
Skinny Girl is an app, website and a blog to assist clients of 24 hr. fitness in overall aftercare and healthy wellbeing. The SWOTT analysis presented in this paper will analyze the strengths, weaknesses, opportunities, threats and trends that the company is facing in the modern business climate. These forces are separated into two distinct groups, which include internal and external factors. The external factors affect Skinny Girl, Inc. outside of the organization’s control like the competition within the market and regulatory issues. Internal factors are those that occur within the organization, such as innovation and management structure. The goal of performing the SWOTT analysis is to evaluate and discover information that will be useful in the strategic plan development.
External Forces and Trends
Skinny Girl, Inc. must contend with a variety of external forces and trends that affect the strategic choices. The most important factors to be considered are the regulatory and legal issues. This app, webpage and blog are technology driven by the development of intellectual property and it is essential to have some type of copyright protection. There is also the need of protecting the privacy of our customers. Expensive class action lawsuits against Skinny Girl, Inc. could stem, due to the failure to protect consumer privacy. In the near future it would be essential for Skinny Girl, Inc. to access in the workings of a legal team who is capable of dealing with the constant flow of regulatory issues or changes that may rise and its importance to the company as a whole.
Internal Forces and Trends
Skinny Girl, Inc. has had much success in building an impressive organizational culture. The company has made great strides in recruitment of highly trained software designers and engineers who are able to build and maintain the software applications and system. Many of the first people onboard continue to serve within the company in one facet or another. For growth and improvement in leadership in the future, the company will need to strengthen its reach to the younger generation of people interested in health, fitness and wellbeing. This will create a considerable increase in the effectiveness of the leadership team.
Skinny Girl, Inc. has shown an exceptional ability to adapt to change. As a whole there are continual contingencies of what can be altered on the website and app to be a more effective service. Skinny Girl, Inc. business model is built on innovation and staying on top of it means constant changes within this fast paced and ever changing industry of fitness. In summary, the SWOTT analysis provides the foundation that can and will be used in the future to develop future strategic initiatives.
SWOTT Table
This SWOTT analysis is the breakdown of external and internal trends and forces that exist within Skinny Girl, Inc. operational surroundings.
Major Issues and Opportunities
Organizational strategies are the means through which companies accomplish their missions and goals. Successful strategies address these five elements of the setting within which Skinny Mate, Inc. operates and when used by 24 hr. Fitness and Skinny Mate, Inc. in collaboration, can gain competitive advantage. It is a company’s audit of internal workings. Environmental or external workings are to be looked outside of the organization to determine the threats and opportunities, which there is less control.
Based on the analysis, Skinny Mate’s company characteristics as in strength can also be a weakness if the company does not follow though well in communication or is sloppy in delegation. In addition, some opportunities may be anticipated, and others may arise unexpectedly and this can be limiting if the staff is not prepared for it. The increased usage of the internet has provided numerous opportunities for storage of information and growth for the fitness app, website and blogs.
Limitations of a SWOTT Analysis
Skinny Mate, Inc. found that there could be limitations on a SWOTT analysis, For example, what if a strength identified by the company is not truly a strength. For example, at Skinny Mate, Inc., the company believes that the customer service is strong, but maybe no one is aware of real problems with employees or maybe they are not realizing the capabilities of other companies that can provide a higher level of customer service. Depending on the company what may be an opportunity to some may appear to be a threat to others. Opportunities may be identified long after they have been exploited and may be easy to overlook while a company may have troubles in anticipating possible threats in order to effectively avoid them. Once strategies are decided upon for the issues facing Skinny Mate, Inc., it has been decided upon to perform periodic updates and frequent monitoring. Skinny Mate, Inc. feels its best served by proactively determining strategies and to address the issues before they become crises within the company.
Conclusion
In the findings for Skinny Mate, Inc. a SWOTT analysis is definitively a first, but critical, step in developing the organizational strategy. By examining the company's internal capabilities—its strengths and weaknesses and its external environment—opportunities and threats, it helps to create strategies that can proactively contend with organizational challenges.
References
Management and the SWOTT analysis. (2013). Retrieved from http://www.reference for business.com/management
Pierce, J., & Robinson, R. (2005). Strategic Management (9th Ed.). Boston, Ma. McGraw Hill.
Factor
StrengthWeaknessOpportunityThreat Trend
Legal and
Regulatory
Tech savvy staff
/quick
Litigation
intellectual
property
Monitor blogs
app&website
Disclaimers
stating no
responsibility
New
regulations
Technological
Software, Tech
savvy /expertise
Server crash,
no availability
To serve
globally
Negative
remarks,
bullying, stealing
Mind body
and soul/
App 24/7
Economic
Healthy mind &
better body
Staff regulation
Personalized
service/needs
Economic
changes/signific
ant loss
Economic
conditions
improve in
U.S.
Social
Accessible, user-
friendly
navigationReaching
globally fitness
needs
No copyright,
used through
competition
Repetitive
recommen
dation
Environmental
On line tech
service
Hindered by
technology,
staff shortage
Empower,
motivate and
inspire people
Sued by
negligence
Setting a
standard in
helping
people
Competitive
Analysis
Recruitment
online access
Other
companies
taking away
market share
Multiplier
affect(word of
mouth referrals)
Inability to
communicate
adequately,
miscommunicati
on
Customer
guidance
and
assistance
through
website,
app and
blog
Innovation
One of a kind
service, 24/7
Multiplied sites
Insight and
experience
shared, carbon
footprint
Used negatively
on the outside
(app, blog,
website)
Applied
positively
or
negatively
Global
Impact on society
as a whole
negative
feedback/react
ions
Worldly access
24/7
Sued/disclaimer
s
Blogging
anonymous
ly/no
names
bearer
Strategy
Communication
level/ability to
assist
miscommunica
tion
Assisting with
working
out/meeting
fitness levels
Co-workers
and staff
assistance
inability in
effective
communication
App, and
blog are
effective
towards
the people
who access
it
Sheet1
| Factor | Strength | Weakness | Opportunity | Threat | Trend |
| Legal and Regulatory | Tech savvy staff /quick | Litigation intellectual property | Monitor blogs app&website | Disclaimers stating no responsibility | New regulations |
| Technological | Software, Tech savvy /expertise | Server crash, no availability | To serve globally | Negative remarks, bullying, stealing | Mind body and soul/ App 24/7 |
| Economic | Healthy mind & better body | Staff regulation | Personalized service/needs | Economic changes/significant loss | Economic conditions improve in U.S. |
| Social | Accessible, user- friendly | navigation | Reaching globally fitness needs | No copyright, used through competition | Repetitive recommendation |
| Environmental | On line tech service | Hindered by technology, staff shortage | Empower, motivate and inspire people | Sued by negligence | Setting a standard in helping people |
| Competitive Analysis | Recruitment online access | Other companies taking away market share | Multiplier affect(word of mouth referrals) | Inability to communicate adequately, miscommunication | Customer guidance and assistance through website, app and blog |
| Innovation | One of a kind service, 24/7 | Multiplied sites | Insight and experience shared, carbon footprint | Used negatively on the outside (app, blog, website) | Applied positively or negatively |
| Global | Impact on society as a whole | negative feedback/reactions | Worldly access 24/7 | Sued/disclaimers | Blogging anonymously/no names bearer |
| Strategy | Communication level/ability to assist | miscommunication | Assisting with working out/meeting fitness levels | Co-workers and staff assistance inability in effective communication | App, and blog are effective towards the people who access it |
| Structures | Knowledgeable staff | Inability to communicate | Providing a personable service that was not available prior | Communicate issues between staff and mgmt. | Higher levels of communicative service |
| Processes and Systems | Definitive chain of command | Lack of definitive chain of command | Technologically available globally | Hackers through system | Communication strength |
| Resources | High network of resources/ capital/availability of info through pdf/tutorials | Not having enough resources | Ability to help/knowledgeable | Cyber hackers/warfare | Online extent of information |
| Goals | Information met to meeting mental and physical fitness goals | Incorrect info. .staff issues/unqualified | To serve globally people’s fitness requests | Inability to maintain properly trained and qualified staff | Strong Customer Service |
| Strategic Capabilities | Knowledgeable staff | Inability to staff | Assisting globally 24/7 | Hackers/ sabotage inside and outside | Knowledge capabilities/Intellectual property |
| Culture | Focused on people’s needs | No medical advice, we are fitness specialists | To make a difference for people | Negative feedback/Failure to keep people happy and engaged in fitness goals | Word of mouth spread, the company’s high level of organizational culture |
| Intellectual Properties | Informative staff | misinformation | Use of technology, shared information | Cyber warfare, system crash, starting from scratch | Effective dissemination of correct information globally |
| Leadership | Strong communication | Breakdown in discipline/inability to communicate efficiently | Hierarchy/Raise up qualified/Supportive staff | Breakdown of chain of command | 24/7 online presence/expertise in fitness |
