Signature Assignment: Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis

SWOTT analysis of Airtel Company

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Introduction

It’s a norm among the business organizations to carry out both an internal and external evaluation of its key factors in order to determine its progress. This has been the practice over the years for most of the progressive oriented organizations in the business market. As such Airtel Company being a development oriented company has no objection to the trend but to carry out both an internal and external business in order to evaluate its progress in the relation to its competitors and the prevailing conditions in the market. In this regard, SWOTT analysis has been the most utilized method of carrying out the analysis and it’s in this regard that we shall employ this tool in evaluating both the internal and external evaluation of the company (Wheelen et al, 2017).

An Internal Environment Analysis

It’s clear that for a business to prosper an internal assessment of its resources and capabilities should be analyzed in order for the company to focus on attaining its capabilities. This internal assessment provides the organization with the knowledge on its strengths that it should dwell on and its weakness that have to be improved in order to maximize the production of the company. These strengths have to be in terms of the financial resources, employees, wages, technology and other key factors that the Airtel Company has employed in its performance. Therefore, for the case of the Airtel Company an analysis of the managerial team and the whole functional fraternity of the company in order to come up with clear picture of its strengths, weakness, opportunities and target (Teubner, 2018).

The company has a strong technological base as it has employed the best internet network across the entire network making it one of the best network providers in the market. In addition, the company has also internal opportunities such as exclusive support from its managerial board that gives it an edge to exploit all the markets. If this opportunity is well exploited the company can improve massively and make it one of the best service providers in the market with a wider coverage. This can further be exploited by the company`s internal employees by selling and offering low prices of their products to their employees at a subsidized price. However, the company has internal issues such as inadequate financial muscles that can make it have bargaining power in the market. This weakness makes it a less performing company that requires a good financial management and marketing strategies in order to revamp its financial muscles in the market.

In addition, there should be an internal analysis of the available skills and knowledge within the staff. A staff that is well equipped with the required skills and knowledge is likely to make the company have a high performance yield. This has to work hand in hand with the technology in order to maximize the production process in the company. As such the company should aim to hire staff that is well equipped with the dynamic changes in technology and the required skills of the operation (Grant, 2016).

The goals of the Airtel Company should also be within the achievable limits. These goals should be set with relation to the available skills, technology and labor at the company. For the goals to be achieved a well worked out plan to be executed should be formulated in order. This plan should have an elaborate on the extensive use of the available resources in order to achieve the set goals. As such, the Airtel Company has set her own goals that are within her reach if the available resources are put into the correct use. In addition, for this goals to be achieved each employer has been made to understand her/his minimum goal per day. This works progressively from the subordinate staff to the managerial team each executing his/her role as stipulated in the company`s set goals.

An External Environment Analysis

External environment plays a major role in the long run of any organization. Therefore, for an effective business operation within an organization, external environment is very critical has to be considered in order achieving its goals. The most pressing external factors of a business enterprise are her competitors, technologies, strategies, and leadership structures. As such, the Airtel company has to consider these factors in order to evaluate its external environment and either improve on its strength or focus on the identified weakness of the business (Armstrong et al, 2015).

Airtel Company has its strength in terms of the technology. The technology employed in the market today is the best as they are the best providers of the internet network of 3G connectivity. This has worked on the benefit of the company as the introduction of the divisions has meant wider coverage of the network to her markets. This meant that Airtel are the largest providers of the internet network in the region. In addition, the company enjoys massive support due to the affordable services that it offers to her customers. These strengths have made the Airtel Company be among the best in the market as they progress to attain their goal. This has also meant that the company can open up more branches and make more financials in order to obtain the financial powers to bargain on the international bargaining table.

However, the company also suffers external weaknesses. These are such as not meeting customers’ specifications, and needs. In this regard, there are regions that experience shortage in network coverage. As a result it has sometimes led to an outcry by the customers of the poor network in such regions. In addition, there are some places that the company has strong network connectivity but there is inadequate supply of the Airtel services such as there is less number of Airtel agents offering their services to these consumers. These weaknesses have made our branches and company e targeted as a company that offers unsatisfactory services and they should therefore be seen as future opportunities that should be exhaustively be utilized.

In that regard, there are various opportunities that Airtel Company should exploit in order to attain its full potential in the market. For instance, the company has to employ more agents and equip them with the most required items in the market. This will ensure that the external markets are lying unutilized are fully utilized for the company to gain extensively. In addition, the company should also improve on its technology and network coverage in order to reduce cases of complains from the customers on the low level of the services provided in the market (Armstrong et al, 2015).

In addition the company has utilized its culture of teamwork among her employees in order to ensure the services provided meet the customers’ specification. This culture in the market has made the Airtel Company one of the best performers in the market. Therefore, it’s important that the company incorporates this culture fully in order to maintain the high performance.

The company`s innovation has also worked well in bolstering the performance of the company. For instance, its decision to have branches increased the area of coverage; as a result the number of households served by the company’s network also increased tremendously which meant high revenue collection for the company. Besides that, the introduction of 4G network has increased the number of the customers as many of them have subscribed in order to get accessed to the network.

Summary of the External Environment Analysis

As we have observed the company adopts quickly to the changes in the market. This is evidence with the innovation of the 4G networks and division of the company in order to have wider market coverage. However, the company has also to be on the blaming side as it seems to have dome lots of advertising yet its products have not reached to some regions.

The existing supply chain of the division is just similar to that of the parent company. However, the division works as a retailer by receiving products from the mother company and selling them directly to the customers. This strategic plan has meant that the division has a direct contact with the customers and as a result there is high performance of the company.

In addition, the company has a good strategy plan that takes care of her key factors. These key factors are the technology, culture, innovations, competitors and the threats that the company faces. Through taking care of these key factors the company has the potential of attaining its potential (Grant, 2016).

References

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.

Teubner, G. (2018). Substantive and reflexive elements in modern law. In The law and society canon (pp. 73-119). Routledge.

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic management and business policy. pearson.