Analysis strength and weakness for 3 pages
SWOT Summary Table
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SWOT Summary Table |
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A. Opportunities (External)
· Development of Niche Markets
· Supply Chain Network Improvement
· Internal Training of Knowledge Workers
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B. Threats (External)
· Import/Export Taxes and Tariffs
· Environmental Impact of Products
· Fluctuation of Market due to Pandemic
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C. Strengths (Internal)
· Financial Strength
· Additional Revenue Avenues
· Powerful Marketing and Distribution Network |
D. Weaknesses (Internal)
· Outdated Production Technology
· Lack of Internal Expansion
· Innovation in Product Development
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SWOT Matrix Table: Strategic Directions
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SWOT Matrix Table: Strategic Directions |
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A. Strengths (Internal)
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B. Weaknesses (Internal) |
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C. Opportunities (External) |
1 – S/O Match Strategic Recommendations
Enter niche Markets for the Development of specific product categories and segments within the HVAC industry.
Example: · Solar direct-expansion A/C · Liquid-desiccant dehumidification
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2 - W/O Match Strategic Recommendations
Designing Individual water purification system and offer them as a service solution to the industrial sector.
Example: · Elite Plus Osmosis (Suez Technologies) · RO Water Purifier ( Kent )
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D. Threats (External) |
3 – S/T Match Strategic Recommendations
Differentiate existing product line-up to match customer expectations and ensure success with changing customer needs and preferences over time.
Example: · Green Product Development (construction, plumbing solutions)
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4 – W/T Match Strategic Recommendations
Acquiring smaller organization that are focused more on green energy, clean-waste solutions in order to attract new customers and retain older ones.
Example: · Clean Management (focus on industrial waste management and environmental clean-up)
· Industrial Service focus, such as Covid-19 Decontamination Services and Line Jetting
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5.2. Core Competencies: Strengths and Weaknesses
Comfort Systems USA has multiple strengths that helps them become successful in the marketplace. One strength that they provide is a strong cash flow and revenue that allows the company to expand itself to new projects. An internal strength relative to Comfort Systems can be credited to its strong financial condition and ample resources to expand business (Gamble 72). Comfort Systems has been able to consistently increase revenue in recent years based on successful company acquisitions such as Walker TX Holding company in 2019, which helped increase revenue on the year from $432.4 million to $4.2 billion (Marketline 2020). Successful acquisitions like this can help propel revenue in specific segments of business, whether that be mechanical, electrical, or others. The company also demonstrated strong increases in their electrical segment in the past year, growing from $75.3 million to $2.3 billion, in which $53.6 million of that increase was attributed to an Indiana acquisition (Marketline 2020). With the company expanding, they are in high demand of new employee that plays in their favor since they invest the development and training of new and present employees that will be able to provide a high skill set of motivation. (Comfort Systems USA) The company prides itself on the strength of the people in the field, and consistently continues to train everyone from superintendents, service operators, and most importantly, project managers (D.W.A. 2005). With a heavy focus on training and experienced senior level employees, Comfort Systems is able to separate its staff from inexperienced, less qualified competition. This helps to narrow the learning curve and can give a great competitive advantage over rivals in the space (Gamble 72).
When it comes to marketing, a company must know how to attract a wide range of audience to bring in potential clients. Comfort Systems has been able to build a distribution of networks that has reached some of its market. Since their expansion, it has helped them construct new revenue and lower the economic cycle risk that the market operates in.
Lastly, Comfort Systems USA has been constructing new revenue which has been successful by generating good returns on capital. The good return on capital primarily means that Comfort System is using their finances to generate return and if it’s being used efficiently. Their customer services also show their customer and any potential customers that they are working off a good brand.
Weaknesses
Comfort Systems USA has same outdated technologies that would be a considerable idea to invest on. Considering the expansion growth with other competitors since they are challenging the company trees capital investment, Comfort Systems USA will need to financially invest in technology and their process to better the companies’ vision. (Comfort Systems USA) Compared to their competitors, they also have a higher attrition rate which causes them more time developing and training their employees.
The next internal weakness to touch upon for Comfort Systems is their lack of international expansion, which further increases the intensity of competition among industry rivals in this space (Gamble 72). When looking at competitors like Emcor Group, one competitive edge that they hold over Comfort Systems is their entry into the international market. The company operates part of their business through subsidiaries located in the United Kingdom. By expanding into the foreign market, Emcor adds to their repertoire of locations and services, which can allow them to grow on a global scale. Emcor currently has over 30,000 employees working at over 80 companies in 170 locations (Emcorgroup.com). Conversely, Comfort Systems USA has over 35 companies in operation in over 140 locations strictly across U.S grounds (Comfort Systems USA). Without an international presence and sole reliance on a national market, Comfort Systems growth, profit margins, innovation can be severely limited.
Lastly, although Comfort System USA is top of their organization, they do face challenges. When it comes to adopting/moving product segment along with the present culture. Since they are having a difficult time, they seem to have missed a small quantity of market shares. (Comfort Systems USA) One way to tackle this weakness could be by building an internal feedback from the sales team.
Strategic Analysis
Internal
Strengths: enhance; build
Weakness: reduce; resolve
External
Opportunities: expand; exploit
Threat: thwart; avoid
Additional Works Cited:
MarketLine Company Profile: Comfort Systems USA Inc. (2020). Comfort Systems USA, Inc. MarketLine Company Profile, 1–23.
D. W. A. (2005). Comfort Systems USA, Inc. (FIX). Wall Street Transcript, 170(12), 1.
Emcorgroup.com. (n.d.). Retrieved November 05, 2020, from https://emcorgroup.com/our-locations
Company Profile. (2020, September 1). Comfort Systems USA. https://comfortsystemsusa.com/company-profile/
Strategic Management Department. (2020). Comfort Systems USA, Inc. SWOT Analysis Matrix (Strengths, Weakness, Opportunities, Threats). Fern Fort University. http://fernfortuniversity.com/term-papers/swot/nyse/2321-comfort-systems-usa--inc-.php
Department, Strategic Management. “Comfort Systems USA, Inc. SWOT Analysis Matrix (Strengths, Weakness, Opportunities, Threats).” 2020, fernfortuniversity.com/term-papers/swot/nyse/2321-comfort-systems-usa--inc-.php.