SWOT ANANYLIS
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SWOTrubric.docxSWOT Checklist
Potential internal strengths Potential internal weaknesses
Many product lines? Obsolete, narrow product
lines?
Broad market coverage? Rising manufacturing costs?
Manufacturing competence? Decline in R&D innovations?
Good marketing skills? Poor marketing skills?
Good materials management
systems?
Poor materials management
systems?
R&D skills and leadership? Loss of customer good will?
Information system
competencies
Inadequate information
systems?
Human resource
competencies?
Inadequate human resources?
Brand name reputation? Loss of brand name capital?
Portfolio management skills? Growth without direction?
Cost of differentiation
advantage?
Bad portfolio management?
New-venture management
expertise?
Loss of corporate direction?
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Appropriate management
style?
Infighting among divisions?
Appropriate organizational
structure?
Loss of corporate control?
Appropriate control systems? Inappropriate organizational
structure and control systems?
Ability to manage strategic
change?
High conflict and politics?
Well-developed corporate
strategy?
Poor financial management?
Good financial management? Others?
Others?
Potential environmental
opportunities
Potential environmental
threats
Expand core business(es)? Attacks on core business(es)?
Exploit new market segments? Increases in domestic
competition?
Widen new market segments? Increases in foreign
competition?
Extend cost or differentiation
advantage?
Change in consumer taste?
Diversify into new growth
businesses?
Fall in barriers to entry?
Expand into foreign markets? Rise in new or substitute
products?
Apply R&D skills in new
areas?
Increase in industry rivalry?
Enter new related businesses? New forms of industry
competition?
Vertically integrate forward? Potential for takeover?
Vertically integrate backward? Existence for corporate raiders?
Enlarge corporate portfolio? Increase in regional
competition?
Overcome barriers to entry? Changes in demographic
