3-2 Final Project part 1 milestone 2

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SWOTofaPet2.docx

SWOT of a Pet’s Supply Store New Product:

SWOT of a new product enable the business to identify the possible potential level present among the proposed product of the business. Through this, the level of probable sale and demand of the business newly launch product can identify easily. This analysis help to identify the possible level of risks which the business might can face through its internal and external environment of the business. SWOT analysis indicate the potential growth and development opportunities available for the market growth of the newly launch product. SWOT directly help to identify and design the market plan for the newly launch product.

SWOT of Pet’s Base Supply Store’s New Product:

SWOT analysis indicates four dimensions of analysis. Strength indicates the internal positive features which can increase the quality, value and reputation of the product in market. Weakness explains the internal gaps and negative factors which restrict the product to perform in an ineffective way. Opportunities and Threats deal with the external Enviornment base positive and negative features which can affect the market reputation and demand of the business product in future.

Strength:

Presence of pre develop brand recognition will provide strong product awareness towards the newly launch product.

Due to pre build marketing campaign, the advertisement cost will be reducing.

The existing market niche will automatically become the newly launch product due to brand loyalty and trust level present among customers.

The existing skills of sales staff and excellent customer care service will bring a positive increase towards the demand volume of the new product.

The existing market reputation and goodwill level hold by the business will bring positive effect towards the market share of the newly launch product.

Existing communication network with distributors will be used to convince the customers to buy the newly launch product.

Existing customers relation will be used to persuade the customers directly to use the newly launch product by giving them free samples.

The already in depth marketing base information hold by the business and appropriate pre built marketing strategies will help the business to place its newly launch product through an effective manner.

Weakness:

The existing marketing research is not suitable for all types of products. This can raise performance base issues among the newly launch product.

Offering similar nature or uniform nature products will increase the stock volume of the business. This will increase the cost of the business stock which reduces the profit volume of the business.

Opportunities:

Business can add more innovative features in the product through intensive R&D base activities.

Can increase the business products towards the international markets as well.

Can adopt advance marketing strategies to increase the market demand of the business product.

Threats:

Increase market competition level raise market threats towards the business and its newly launch product.

Rapid increase in the prices of raw material can decrease the profit volume of business.

Easy market entrance strategies will increase the number of competitors in future which will shrink the business market share from relevant industry.

1

1

SWOT of a Pet

’s Supply Store New Product:

SWOT of a new product enable the

business

to identify the possible potential level present

amo

n

g the proposed product of the business. Through

this, the

level of

probable

sale and demand

of the business newly launch product can identify easily. This

analysis help to identify the

possible

l

evel of risks which the business might can face through its internal and external

environment

of the business. SWOT analysis indicate the potential growth and development

opportunities available for the market

growth

o

f the newly launch product. SWOT directly help

to identify and design the market plan for the newly launch product.

SWOT of Pet

’s Base Supply Store

’s New Product:

SWOT

analysis indicates

four dimensions of analysis. Strength

indicates

the internal

positive

features which can increase the

quality, value

and

reputation

of the product in market. Weakness

explains the internal

gaps and negative factors which restrict the product to

perform

in an

ineffective way

.

Opportunities and Threats deal with

the external

Enviornment

base positive and

negative features which can

affect

the market

reputation and demand of the business product in

future.

Strength:

Presence of pre develop brand recognition will

provide strong product

awareness

towards the

new

ly launch product.

Due to pre build marketing

campaign, the

advertisement cost will be

reducing

.

The existing market niche will automatically

become the newly launch product due to brand

loyalty

and trust level present among

customers.

The existing skills of

sales staff and excellent

customer care service will bring a positive

increase towards the demand volume of the

new product.

The existing market reputation and goodwill

l

evel hold by the business will bring positive

effect towards the market

share

of the ne

wly

launch product.

Existing communication network with

distributors will be

used

to convince the

customers to buy the newly launch product.

Existing customers relation

will

be

used

to

persuade the customers directly to use the

Weakness:

The

existing marketing resear

ch is not suitable

for all types of products. This can raise

performance base issues among the newly

launch product.

Offering

s

imilar

nature or uniform nature

products will increase the stock volume of the

business. This will increase the cost of the

business

stock which

reduces

the profit volume

o

f

the business.

1

SWOT of a Pet’s Supply Store New Product:

SWOT of a new product enable the business to identify the possible potential level present

among the proposed product of the business. Through this, the level of probable sale and demand

of the business newly launch product can identify easily. This analysis help to identify the

possible level of risks which the business might can face through its internal and external

environment of the business. SWOT analysis indicate the potential growth and development

opportunities available for the market growth of the newly launch product. SWOT directly help

to identify and design the market plan for the newly launch product.

SWOT of Pet’s Base Supply Store’s New Product:

SWOT analysis indicates four dimensions of analysis. Strength indicates the internal positive

features which can increase the quality, value and reputation of the product in market. Weakness

explains the internal gaps and negative factors which restrict the product to perform in an

ineffective way. Opportunities and Threats deal with the external Enviornment base positive and

negative features which can affect the market reputation and demand of the business product in

future.

Strength:

Presence of pre develop brand recognition will

provide strong product awareness towards the

newly launch product.

Due to pre build marketing campaign, the

advertisement cost will be reducing.

The existing market niche will automatically

become the newly launch product due to brand

loyalty and trust level present among

customers.

The existing skills of sales staff and excellent

customer care service will bring a positive

increase towards the demand volume of the

new product.

The existing market reputation and goodwill

level hold by the business will bring positive

effect towards the market share of the newly

launch product.

Existing communication network with

distributors will be used to convince the

customers to buy the newly launch product.

Existing customers relation will be used to

persuade the customers directly to use the

Weakness:

The existing marketing research is not suitable

for all types of products. This can raise

performance base issues among the newly

launch product.

Offering similar nature or uniform nature

products will increase the stock volume of the

business. This will increase the cost of the

business stock which reduces the profit volume

of the business.