SWOT ANALYSIS OF JC PENNEY

Get INFO: customer feedback, Survey, Focus groups ….

Capabilities: what capabilities we have that are strengths and weaknesses.

Resources: Money, brand, building, assets … what we have and don’t have, what is working and not working for us

Processes: things that we do that are either great or not great.

Internal External

What are the Symptoms ??

Why are they there ??

What is the root cause ?? What is the cause of that Cause ??

You can use Pestel Analysis medthod to get info as well:

Political → tax policies, changes in trade restrictions and tariffs, stability of government.

Economic → interest & inflation & unemployment rates, Gross domestic profit, Level of disposable income.

Social → Trends in demographics (population size, age, ethnicity), cultural trends, consumer activism.

Technological → change in rate of new product development, increase in automation, advancement in service industry delivery.

Environment → natural disasters, weather patterns.

Legal → laws involving employment, health and safety, discrimination, antitrust.

Strengths Capitialize

Opportunities

Invest

Weaknesses

Shore Up

Threats Identify

Secondary Data

Environment: mortgage rates, interest rates, data that impacts the business

Industry: From industry association.

Customer data related to opportunities and threats