swot, bcg and IE Matrices

SO Strategies

1

Hire one female influencer on different locations (S4, S9, O10)

2

Increase shoes cost 1.2% average and focus on online sales and direct to consumer (S5, O1, O7)

3

Nike expected to increase 5% on production in Gym, Health and Fitness Clubs equipment and apparel (S3, O8, O4)

4

Increase and innovate production by 25% on women apparel and shoes to increase market share to 25% in the US (S4, O10)

WO Strategies

1

Increase production on Golf apparel, Gym, Health and Fitness Clubs industry and open to other sports equipment (W5, O8, O6)

2

Hire one female influencer on different locations and Increase production by 25% on women apparel and shoes to increase market share to 25% in the US (W1, W9, O10)

3

Focus on markets outside the US using direct to consumer and a online platform (W1, O2, O4, O9)

4

Innovate and improve quality on products, focusing 60% on woman line to increase market share by 25% (W8, W4, O10, O1)

ST Strategies

1

Increase marketing in footwear by 10% to increase brand awareness and control possible decrees participation in sports (S6, S1, T7, T4)

2

Focus on open new manufacturing locations and increase by 7% on budget on manufacturing to keep production cost low (S3, T1, T3)

3

Focus on a new sport and create a marketing campaign to complain of Covid-19 regulation and the reopen of professional sports (S6, S9, T6, T4)

4

Create new products and invest 4% on production line other than footwear (S3, S4, T3, T5)

WT Strategies

1

Increase growth in sports equipment and focus on countries outside of the United States to expand to new markets and other sports (W1, W5, T7, T3)

2

Focus on improving and innovating sport apparel and equipment on woman division and specific sports. (W8, W5, T5, T2)

3

Increase online sales by 5% in the US to maximize profit and to manage inventory (W1, W9, T2, W5)

4

Increase 7% investment on innovation team and training team, to bring new products and improve laws in the organization. (W4, W7, T3, T2)