an assignment

Name:

Put your name here!

Company:

Company A

Strengths

Weaknesses

Internal

· Second most valuable brand in the world valued at $76 billion

· Diversified income (5 different brands earning more than $4 billion each)

· Strong patents portfolio (15,000 patents)

· Investments in R&D reaching 4 billion a year.

· Competent in mergers & acquisitions

· Have an access to cheap cash reserves

· Effective corporate social responsibility (CSR) projects

· Localized products

· Highly skilled workforce

· Economies of scale or economies of scope

· Investments in R&D are below the industry average

· Very low or zero profit margins

· Poor customer services

· High employee turnover

· High cost structure

· Weak brand portfolio

· Rigid (bureaucratic) organizational culture impeding fast introduction of new products

· High debt level ($3 billion)

· Brand dilution (the firm has too many brands)

· Poor presence in the world's largest markets

Opportunities

Threats

External

· Market growth for the main firm's product

· Growing demand for renewable energy

· New technology, that would drive production costs by 20% is in development

· Our country accession to EU

· Changing customer habits

· Disposable income level will increase

· Government's incentives for 'specific' industry

· Economy is expected to grow by 4% next year

· Growing number of people buying online

· Interest rates falling to 1%

· Corporate tax may increase from 20% to 22% in 2013

· Rising pay levels

· Rising raw material prices

· Intense competition

· Market is expected to grow by only 1% next year indicating market saturation

· Increasing fuel prices

· Aging population

· Stricter laws regulating environment pollution

· Lawsuits against the company

· Currency fluctuations

Positive

Negative