Assignment 2: LASA 1
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SWOTAssignmentDirections.pptxLASA Assignment: Go to Academic Resources and click on LASA to learn about this type of assignment and the expectations.
Strategic Analysis: Organizational & Competitive
Assignment Directions
The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry.
In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic decisions.
Assignment Directions
Based on the company you chose in the previous module, analyze :
the organization’s mission, vision, and values,
its ability to compete, and
the effectiveness of its management team in executing strategy.
Some of the factors to be considered in doing this evaluation include
the company’s internal resource capabilities,
its relative cost position, and
its competitive strength.
Assignment Directions
Evaluate the competitive strategy of your selected organization and examine how this strategic approach drives the rest of the strategic actions the company undertakes in terms of:
product line,
production emphasis,
marketing emphasis, and the means for
sustaining the strategy.
Include at least one analytical tool such as SWOT analysis, Porter’s, BCG, etc. in your analysis.
Assignment Directions
Research your selected organization’s strategy and analyze the following elements:
The organization’s mission, vision, and values.
What does it tell you about the company, their culture, their direction?
Does it convey the purpose and primary objectives of the company? If so, how, if not what is missing?
The organization’s strategic goals. Based on your research,
What are the top three strategic goals of your chosen company?
The relative alignment of strategic goals with the organization’s mission, vision, and values. Include at least three examples of how the strategic goals help and/or hinder the organization in achieving its mission, vision, and values.
Assignment Directions
Research your selected organization’s strategy and analyze the following elements:
Additions or changes you would recommend to the strategic goals to better achieve the company’s mission, vision, and values. Include at least two additions or changes and justify your response.
Describe the relevant external factors and influences (at least 3) which could affect the decisions the company makes about its direction, objectives, strategy, and business model.
Describe the Internal factors and influences (at least 3) which could impact the company’s decision making such as the company’s market position and its competencies, capabilities, resource strengths and weaknesses, and competitiveness.
Assignment Directions
Research your selected organization’s strategy and analyze the following elements:
Does your selected organization have a focused strategy that differentiates it from other companies in the same marketplace? Explain your answer.
Is the organization seeking a competitive advantage by taking the initiative in the marketplace? Explain your answer.
Does the organization have a strategy for competing in international markets? Does it appear to have a solid understanding of local customer needs and preferences to create customized products or services? Does it appear to know how to transfer company expertise to initiate actions to compete internationally?
Make sure you utilize at least one analytical tool in your analysis of this section.
Outline
Title of the Paper
Introduction (introductions goes under the title of a paper and is not a Level 1 heading)
Overview the company in 1-2 sentences
Overview the industry and marketplace in 1-2 sentences
Overview the analysis conducted for this paper in 1-2 sentences
Explain the organization of the paper in 1-2 sentences
State the goal or purpose/thesis of the paper
Outline
Company Strategy
Mission, vision, and values
Assessment of mission, vision, and values
Strategic goals
Alignment of strategic goals to the mission, vision, and value
Evaluation of the Strategy
Internal Analysis
Internal factors and influences
Decision making the company’s market position and its competencies, capabilities, resource strengths and weaknesses, and competitiveness
External Analysis
External factors and influences
Factors and influences address the direction, objectives, strategy, and business model.
Decision making and the direction, objectives, strategy, and business model
Outline
Evaluation of the Competitive Strategy
Explanation of competitive advantage in the marketplace
Evaluation of the organization’s strategy for competing in:
international markets,
local customer needs and preferences
Note: If there is no strategy, evaluation includes a brief proposal of how the organization can compete in international markets and address local customer needs to create a customized products or services.
Recommendations
Conclusion
