assigment

Supports achieving goals of organization

Detriment to achieving goals of organization

Attributes internal to organization

STRENGTH

· What advantages does your organization have?

· What do you do better than anyone else?

· What unique or lowest-cost resources can you draw upon that others can't?

· What do people in your market see as your strengths?

· What factors mean that you "get the sale"?

· What is your organization’s unique value proposition?

WEAKNESS

· What could you improve?

· What should you avoid?

· What are people in your market likely to see as weaknesses?

· What factors lose you sales?

Attributes external to organization

OPPORTUNITY

· From PEST + Specific env.

· Also consider any actions by your competitors

THREAT

· From PEST + Specific env.

· Also consider any actions by your competitors

STRENGTH

WEAKNESS

OPPORTUNITY

Pursue opportunities that are good fit to firm strengths

Overcome weaknesses to pursue opportunities

THREAT

Use strengths to reduce vulnerability to threats

Prevent weaknesses from making firm susceptible to threats

Rationale

Strategy Examples (non-exhaustive)

Take advantage of strengths and opportunities

· Develop the market

· Innovate

Take advantage of strengths and move away from threats

· Acquire businesses with synergistic potential – joint ventures, strategic alliances

Eliminate weaknesses to take advantage of opportunities

· Restructuring

Protect yourself or Exit the market

· Divest yourself of components of firm

· Liquidate