SWOT PPP
svetlana
SWOTAnalysisPP2.pptBy
Brent Pendergast
Cristine Williams
Kelin Deronvil
Abstract
- The group conducted a SWOT Analysis on Broward Health Medical Center (BHMC) in Fort Lauderdale, FL. The mission of BHMC is to provide quality health care to the people we serve and support the needs of all physician and employees. Research reveals that the culture and environment are major factors in engaging employees (Brunges & Foley-Brinza, 2014). The SWOT Analysis of BHMC identifies key aspects of BHMC‘s strategic plan and offers suggestions and recommendations for improving outcomes and providing quality-driven health care services.
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Location
This is a SWOT analysis of a Broward Health Medical Center, a hospital facility in Broward county in Florida.
This facility is located at 1600 South Andrews Ave. in downtown Ft. Lauderdale
Broward Health Mission/Vision
The BHMC mission is to provide quality health care to the people we serve and support the needs of all physician and employees (BHMC: Broward Health, 2019).
The BHMC vision is to provide world class health care to all we serve (BHMC: Broward Health, 2019).
SWOT Purpose
The SWOT analysis is an environmental assessment that helps determine the strategic plan (Huber, 2018).
Huber (2018) defines a SWOT analysis as an assessment of the environment, which helps to determine a strategic plan. A SWOT analysis of an organization involves internal and external elements which all have an impact on the success of that organization. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Of the acronym, strengths and weaknesses are considered internal elements, whereas opportunities and threats are considered to be external elements.
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Strength
An advancement in robotic minimally invasive surgery resulting in fewer complications less pain, less noticeable scars, and quicker recoveries.
Fully operational system wide tele-tracking center helps with stream lining the flow of patients and enhances overall experiences of patients and family members.
Recently hired a Clinical Coordinator to oversee Chief Nursing Operations amongst all four Broward Health facilities in order to improve uniformity and cohesiveness.
Advanced clinical education program- Unit-based educators provide hands-on clinical training and support.
During this analysis, strengths were considered from both an internal perspective, the standpoint of Broward Hospital Medical center customers and employees. The analysis of BHMC strengths was also analyzed in relation to the facility’s competitors. For instance, if all competitors provide high quality care, then high quality care practice is an expectation rather than a, “strength”.
As a result of this analysis the BHMC strengths were identified as
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Weakness
Unsteady HCAPHS scores – inconsistent patient satisfaction regarding communication, staff responsiveness, and discharge information.
Increase occurrences of CLABSIs, CLAUTIs, and other hospital acquired infections. (See Graphic Below)
Recent decline in number of surgeries has lead to a decrease in surgical revenue and poor physician retention.
Poor uniformity amongst the four Broward Health facilities.
With the aim to identify the BHMC weakness, a realistic and rigorous analysis was carried out; although we found some resistance into talk about their own weakness when an opportunity for improvement is given, clarity and understanding of this tool of empowerment made everything easier. Under the same internal analysis used to identify the BHMC strengths, the weakness were brought to light with the objective to be confronted and to promote a change. The weakness or disadvantage found in Broward Healthcare system was also relatively compared to its competitors. As BHMC weakness, this analysis found that the unsteady HCAPHS scores…
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Statistic Data Provided by BHMC
Chart1
| 29 | 33 | 10 |
| 26 | 35 | 7 |
| HCAPHS BHMC | 31.2 | 40.4 |
Sheet1
| 2017 | 2018 | 2019 1st 1/4 | |
| CAUTI HOUSE | 29 | 33 | 10 |
| CLABSI HOUSE | 26 | 35 | 7 |
| HCAPHS BHMC | 31.2 | 40.4 | |
| To resize chart data range, drag lower right corner of range. | |||
| 35 | 61 | ||
| 39 | 56 | ||
| 18 | 40 | ||
| 18 | 35 | ||
| 50 | 47 | ||
| 14 | 23 | ||
| 16 | 21 | ||
| 18 | 40 | ||
| 34 | 33 | ||
| 18 | 11 | ||
| 52 | 36 | ||
| 31.2 | 40.3 |
Through this graphic we can see the increased patient satisfaction from average 31% in 2018 to average 40% in the first ¼ of 2019. However, this data correlates to the 1st quarter of the year only Broward Hospital medical Center has a long way to go.
Regarding the CAUTI AND CLABSI, there was an increase occurrence from 2017 to 2018. but there is still time to control it and make 2019 look better!
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Opportunities
BHMC has recently provided > more than $344 million in benefits of the community including care to uninsured, charity care, physician costs, community health services, and county health programs.
BHMC is seeking to standardize policies and protocols amongst all four Broward Health locations.
Threats
Local competitors – hospitals, clinics, and other medical facilities located in the Ft. Lauderdale/Broward County region.
Tax-assisted facility- BHMC is financially supplemented by tax dollars, and a decrease in tax funding could jeopardize financial stability and put a strain on financial operations and opportunity.
Suggestions & Recommendations
- Patient Hand Hygiene Protocol- Suggested protocol in which research suggests that applying chlorhexidine wipes to patients’ hands three times a day can help to reduce the incidence of central line –associated blood stream infections and catheter-associated urinary tract infections (Fox et al, 2015).
- Incorporation of a Surgical Nurse Liaison position- Recent studies revealed that creating a Surgical Nurse Liaison role to help with waiting areas and facilitating physician and family members’ communication helped to decrease anxiety and improve patient satisfaction (Herd & Rieben, 2014).
Reference
- BHMC: Broward Health. (2019). Retrieved January 28, 2015, from Broward Health Web site:
http://www.browardhealth.org/BHMC
- Brunges, M., & Foley-Brinza, C. (2014). Projects for increasing job satisfaction and creating a healthy work environment.
AORN Journal, 100(6), 670–681. https://doi-org.db03.linccweb.org/10.1016/j.aorn.2014.01.029
- Fox, C., Wavra, T., Drake, D. A., Mulligan, D., Jones, L., Bennett, Y. P., … Bader, M. K. (2015). Use of a patient hand hygiene
protocol to reduce hospital-acquired infections and improve nurses’ hand washing. American Journal of Critical Care, 24(3), 216–224. https://doi-org.db03.linccweb.org/10.4037/ajcc2015898
- Herd, H. A., & Rieben, M. A. (2014). Establishing the surgical nurse liaison role to improve patient and family member
communication. AORN Journal, 99(5), 594–599. https://doi-org.db03.linccweb.org/10.1016/j.aorn.2013.10.024
- Huber, D. (2018). Leadership and Nursing Care Management (6th ed.). Missouri: Saunders Elsevier.
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Huber (2018) defines a SWOT analysis as an assessment of the environment, which helps to determine a strategic plan. A SWOT analysis of an organization involves internal and external elements which all have an impact on the success of that organization. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Of the acronym, strengths and weaknesses are considered internal elements, whereas opportunities and threats are considered to be external elements.
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During this analysis, strengths were considered from both an internal perspective, the standpoint of Broward Hospital Medical center customers and employees. The analysis of BHMC strengths was also analyzed in relation to the facility’s competitors. For instance, if all competitors provide high quality care, then high quality care practice is an expectation rather than a, “strength”.
As a result of this analysis the BHMC strengths were identified as
*
With the aim to identify the BHMC weakness, a realistic and rigorous analysis was carried out; although we found some resistance into talk about their own weakness when an opportunity for improvement is given, clarity and understanding of this tool of empowerment made everything easier. Under the same internal analysis used to identify the BHMC strengths, the weakness were brought to light with the objective to be confronted and to promote a change. The weakness or disadvantage found in Broward Healthcare system was also relatively compared to its competitors. As BHMC weakness, this analysis found that the unsteady HCAPHS scores…
*
Through this graphic we can see the increased patient satisfaction from average 31% in 2018 to average 40% in the first ¼ of 2019. However, this data correlates to the 1st quarter of the year only Broward Hospital medical Center has a long way to go.
Regarding the CAUTI AND CLABSI, there was an increase occurrence from 2017 to 2018. but there is still time to control it and make 2019 look better!
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