Project Metrics

SWOT ANALYSIS OF ALIBABA GROUP

Becoming No. One of the head of ecommerce and cloud players of China. Yun (Jack) Ma is the funder of the company. The company revenue and profits are unbelievable growing fast by the active users. With such large business, Alibaba is limited and mainly to China. Yun Ma is a very smart and breve man; he leads his company invested and partnered many other brands to find out a way to expend internationally in a speed. Of course, ecommerce is the major source of revenue for Alibaba, also not just in China also in overseas, is the strongest e-commerce player. Even though, Alibaba still has many challenges ahead.

SWOT

Strengths –

So far, Alibaba leads the ecommerce and cloud player in Mainland China. There is a major gap between itself and its competitors. In the Chinese market, Ali has been created many strong brands. Ali is mainly focus in mainland China, and also invested other brands in Asian, Europe and Middle East. The most revenue are generated from e-commerce.

Weaknesses –

Ali is started in mainland China, it really hard to expend outside of the country. Although, the mainland China economy has been doing very well, and the company has been remarkably increased in the recent years, still growing overseas is important. The research shows that the international revenue just around 7%. Ali is mainly depending on the Chinese market.

Opportunities –

Ali has so many opportunities by expend its oversea business. By investing in overseas and gaining a position in other Asian and European business markets, Ali can also decrease the dependence on the Chinese market. Technological invention provides great opportunities of increase for Ali.

Threats –

The insensitivity of competition for Ali, not just Amazon, also other e-commences. US-China relationship of trade issue is posed another threat to Ali. Legal issues created by the significantly increase users, how to protect the customers information. Moreover, to become an international company, involve into different business law which would be a big challenge to Ali.

Conclusion –

To a better and faster grow, Ali needs to find its way to expand the business more globally. Trying to diversify and reduce the dependence from mainland China.