assignment4

Running head: SWOT ANALYSIS 1

SWOT ANALYSIS 3

SWOT analysis

Online cargo transportatıon

The online cargo transportation services company is an innovative business, which will provide transportation services for both online platforms, by capturing the various cargo shipments requests (Silver Yanik, 2012). It will be an effective solution to the various challenges, which are faced by the transport sector. The business has both strengths, weaknesses, opportunities, and threats.

Strengths

There are particular strengths of the transportation business, which are quite helpful in achieving various objectives and milestones. The business is advantageous in that the status of the cargo can be followed online; hence, the goods can be tracked using an improvised web application. Therefore, the movements of the cargo can be monitored on a monitor, which makes it harder to get lost along the way. The vehicles such as the trucks often carry large quantities of goods at a time, making them the typical transporters of goods across many countries.

Weaknesses

There exist a few weaknesses, which may causes harm to the business organization, hence preventing it from achieving various objectives. The major weakness facing the business are issues concerning the environment, such as bad weather roads, and ineffective and unreliable routes (Logistic Management, 2017). The roads can be longer, hence causing a tiresome driving.

Opportunities

The business has some external conditions, which provides many business opportunities. The world economy is on the rise; consequently, there is an increased production of various goods, due to advancement in technology and other various innovations (Schliwa, Armitage, & Rhoades, 2015). Therefore, the produced goods, needs transportation facilities, to enhance the movement of the goods to various geographical destinations.

Threats

The business has some particular external conditions, which may damage the business’ growth and modes of operation, including performance. The threats facing the business are such as fuel costs and the advancement in technology (Logistic Management, 2017). The fuel cost is the biggest threat because most vehicles often need large amounts of fuel to move from one place to another, especially across various countries. Advancement in technology often leads to the introduction of new transportation means, which may cause the adoption of the new means by the people leaving the inline cargo transportation services.