strategy map
Today there are a lot of organizations involved in strategic planning. Some due to COVID, others due other reasons. Strategic planning is a technique that organizations use in the allocation of resources to accomplish the goal of an organization. This paper discusses the SWOT analysis and strategic goal of a higher learning institution. According to Gürel, & Tat, (2017) SWOT analysis is a tool that most organizations use in strategic and competitive planning.
This college is located throughout the state of Texas. We offer health care certificate programs to our students in various specialties. Our online division also offers degree programs. Below, please note the strengths, weaknesses, opportunities, and threats that I have listed for The College.
SWOT Analysis
|
Strengths (Internal/Execution) -Preparing students for careers -Giving back to the community -Strong leadership -Competent, caring faculty -Small class sizes -Voted one of the top workplaces in San Antonio -Hybrid classes -Multiple campuses -Students are happy -Hands on training -Bridge program
|
Weaknesses (Internal/Execution) -Secluded location -Costly -Small space -Student retention -Job placement -No student services department -Low income neighborhood -Under prepared students -Under paid employees
|
|
Opportunities (External/Environment) -Better marketing so people know that we are there -Revisit tuition -Move to a larger space or expand current space -Brainstorm ways to improve student retention -Network for more placement opportunities -Add a student services department -Require students to pass an entrance exam |
Threats (External/Environment) -COVID -Other For Profit schools with lower tuition -Lose funding -Low student enrollment -Lose accreditation -Lose externship sites -High employee turnover rate
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My strategic goal is to create a proposal for a Student Services Department to be added to the campus. I feel that this will help with the student retention issue and possibly enrollment. This in turn can eliminate the possibility of losing funding and accreditation. This one goal can fix several issues. Student want to know that they have resources that can help them in time of crisis. A Student Services department can address issues such as, childcare, transportation, finances, mental health, and others.
References
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International Social Research, 10(51).
Today
there are a lot of
or
ganizations
involved in strategic planning.
So
me due to COVID, others due other reasons.
Strategic
planning is a technique that organizations use in the allocation of resources to accomplish the goal of an organization. This
paper
discusses the
SWOT analysis
and
strategic
goal
of
a higher learning institution
. According to Gürel, & Tat, (2017) SWOT analysis is a
tool that most organizations use in strategic and competitive planning.
This
college
is
located throughout t
he state of Texa
s. We offer health care
certificate
programs to our students
in various
special
ties.
Our online division also offers degree programs.
Below, please
note the strengths, weaknesses, opportunities, and threats
that I have listed for The College
.
SWOT Analysis
Strengths
(Internal/Execution)
-
Preparing stude
nts for careers
-
Giving back to the community
-
Strong leadership
-
Competent
, caring
faculty
-
Small class sizes
-
Voted one of the top
workplaces
in San Antonio
-
Hybrid classes
-
Mu
ltiple campuses
-
Students are happy
Weaknesses
(Internal/Execution)
-
Secluded
location
-
Cos
t
ly
-
Small space
-
Student retention
-
J
ob placement
-
No student services department
-
Low income neighborhood
-
Under prepared students
-
Under paid employees
Today there are a lot of organizations involved in strategic planning. Some due to COVID, others due other reasons. Strategic
planning is a technique that organizations use in the allocation of resources to accomplish the goal of an organization. This paper
discusses the SWOT analysis and strategic goal of a higher learning institution. According to Gürel, & Tat, (2017) SWOT analysis is a
tool that most organizations use in strategic and competitive planning.
This college is located throughout the state of Texas. We offer health care certificate programs to our students in various
specialties. Our online division also offers degree programs. Below, please note the strengths, weaknesses, opportunities, and threats
that I have listed for The College.
SWOT Analysis
Strengths (Internal/Execution)
-Preparing students for careers
-Giving back to the community
-Strong leadership
-Competent, caring faculty
-Small class sizes
-Voted one of the top workplaces in San Antonio
-Hybrid classes
-Multiple campuses
-Students are happy
Weaknesses (Internal/Execution)
-Secluded location
-Costly
-Small space
-Student retention
-Job placement
-No student services department
-Low income neighborhood
-Under prepared students
-Under paid employees